Alicia Scott – How To Build A Million Dollar Beauty Brand

Breaking Into the Beauty Industry SEEMED TOO HARD…Until Now

So…you have a dream of creating your own Beauty Brand.

You have the passion and a clear idea of the problem you want to solve—maybe it’s makeup for sensitive skin, or skincare that celebrates diversity.

But the reality of what it takes to launch this brand, from sourcing to marketing, feels difficult to navigate. Where do you even begin?

You start researching and quickly learn that the journey is more complex than you anticipated.

Big retailers like Sephora require rigorous compliance standards, safety testing, and proof that you can meet their demand.

On top of that, the ecommerce space is competitive and demands an extraordinary online strategy.

It’s easy to feel discouraged, wondering if you’re biting off more than you can chew.

Obstacle #1: Complex Product Development

First, there’s the challenge of product formulation. You can’t just whip up a batch of skincare or cosmetics and call it done.

To create products that are safe, stable, and compliant with health and beauty regulations, you need a reliable manufacturer and lab.

Each product requires testing for stability, safety, and consistency—and if you’re unfamiliar with this world, understanding how to even start working with labs can feel like a mystery.

Obstacle #2: The Cost of Compliance and Quality Control

Then there’s compliance. Beauty retailers, and increasingly Ecommerce customers, expect transparency in ingredients, production standards, and even sustainability practices.

Ensuring your product is safe and compliant requires not only knowledge but also capital to carry out testing and potentially make adjustments.

For a new entrepreneur, the costs of product recalls or reformulations due to missed compliance standards can be devastating.

Obstacle #3: Breaking Through Market Saturation

Launching a beauty brand means entering a highly saturated market.

Just standing out online requires an extensive marketing strategy, from crafting a unique brand story to creating professional product photography and social media content.

But without deep pockets or existing brand recognition, getting noticed can feel like shouting into the void.

Obstacle #4: Getting Into BIG Retail

Finally, landing a retail partnership is often seen as the holy grail for beauty brands, yet it’s one of the biggest challenges. Retailers like Sephora or Ulta require you to demonstrate that you have a proven, in-demand product.

They look at factors like your social following, online reviews, and sales metrics, which puts even more pressure on building up a solid ecommerce foundation.

Plus, once accepted, retailers expect brands to keep up with demand and deliver consistent quality, adding another layer of financial and logistical pressure.

This Is Your CallinG. Alicia Scott WANTS to Help YOU Build A Beauty Brand That Makes A Difference

Fortunately for you, Alicia Scott’s journey is very similar to yours.

Range Beauty today is a brand that now serves thousands of people with real, authentic products on the shelves of major retailers like Sephora.

And she’s here to help you crush every barrier and do more than just start a beauty brand—she’ll help you turn it into a thriving business with the exact roadmap, support, and confidence you need.

ALICIA SCOTT BROKE EVERY BARRIER & CAPTIVATED THE BEAUTY INDUSTRY

Alicia Scott started with a dream, a tiny budget, and a bold vision: to create a beauty brand that would finally cater to sensitive, melanin-rich skin.

Every step of the way was a challenge.

She was working a full-time job, so her “office hours” became late nights and weekends.

She poured her own savings into her first small order, scouring for manufacturers that understood her demand for clean, gentle ingredients and low minimum orders—no small feat in an industry where bulk is king.

She invested her heart, time, and every penny she could save.

Even as her brand, initially called “Skinny Dip,” was taking off, she was hit with an unexpected setback—a trademark dispute forced her to rebrand.

Instead of seeing this as a roadblock, Alicia turned it into an opportunity.

She re-envisioned her brand as Range Beauty: a name that resonated even more deeply with her mission of inclusivity and quality.

Her dedication paid off, and soon, her perseverance and social presence caught the attention of major players like Target and Sephora.

Her feature on Shark Tank became a transformative moment, securing her a deal with Emma Grede, a strategic partnership that helped catapult Range Beauty to new heights.

Imagine the power of seeing your own products—once mere ideas—now sitting on store shelves alongside the biggest names in beauty.

Now you can do it with Alicia Scott.

In this new course, How to Build A Million Dollar Beauty Brand, Alicia simplifies what it takes to work with labs, create a brand that stands out, and meet the expectations of both ecommerce customers and retail partners.

Instead of navigating each stage alone, you can follow a clear, step-by-step path designed to turn challenges into manageable steps, making the journey from idea to shelf or online store possible.

SIMPLE, ACTIONABLE & PROVEN STRATEGIES FOR BUILDING A MILLION-DOLLAR BEAUTY BRAND

• DISCOVER YOUR NICHE AND STAND OUT IN A SATURATED BEAUTY MARKET
• CREATE A BRAND WITH PURPOSE THAT CONNECTS WITH YOUR AUDIENCE
• SCALE QUICKLY FROM YOUR FIRST SALE TO YOUR FIRST SIX-FIGURES
• LEARN THE SECRETS TO LANDING RETAIL PARTNERSHIPS WITH MAJOR STORES LIKE SEPHORA
• ESCAPE THE 9-5 AND LIVE A LIFE OF FREEDOM, CONTROL, & ABUNDANCE.

Finally, a step-by-step blueprint for creating a beauty brand that’s retail-ready and built to thrive online.

Right from the beginning, she’s there to streamline each complex hurdle that would otherwise take months (or years) to figure out alone.

Cut years off of product development

Alicia doesn’t just tell you to find a lab; she walks you through how to choose one, what questions to ask, and even shares her personal tips for securing quality ingredients without overspending.

Instead of trial and error, you know exactly what to look for in product safety testing, quality control, and even scaling production once you gain traction.

What does this mean for you?

It means that you’re already light years ahead in launching a safe, stable, and compliant product that you can confidently introduce to your market.

What about marketing and branding?

No more guesswork. On the Foundr platform, Alicia will take you through crafting a brand story that not only resonates but also compels customers to buy and share.

She’ll show you how to build a community of loyal fans from day one by teaching you her techniques for connecting with your audience online—no matter your budget.

And of course, retail partnerships.

This is often where dreams stall: getting into major retailers is notoriously difficult without a well-known name, social proof, and demand.

Alicia understands what retail buyers look for because she’s been there, and she’s ready to teach you how to pitch, prepare, and stand out.

Instead of wondering how to even start the conversation, you’re equipped with a roadmap to go from online success to a retail phenomenon.

What’s Waiting For You Inside

Imagine being guided through every step of launching and growing a beauty brand by someone who’s done it all from scratch.

Alicia Scott, founder of Range Beauty, created this course to give you every essential tool and strategy she used to bring her beauty brand to major retailers and thrive online.

Each module is designed to address the exact challenges you’ll face in the beauty industry and make the path clearer, faster, and more achievable.

As you can see, Alicia’s lessons are hands-on and action-oriented, each one guiding you through critical aspects of building a brand that resonates, grows, and succeeds in both the online and retail spaces.

This isn’t about theory—it’s about real steps you can take to make your beauty brand vision a reality.

What Sets How To Build A MILLION DOLLAR Beauty Brand Apart?

Alicia Scott’s “How to Build a Million Dollar Beauty Brand” isn’t like other programs that push shiny promises or fluffy tips—it’s a masterclass shaped by Alicia’s journey from the ground up, from facing hurdles to building a real, thriving beauty brand that’s now on Sephora shelves and celebrated by influencers.

Real, Proven Experience, Not Theory

Picture this: Alicia didn’t start with endless funding, industry connections, or years of corporate beauty experience. She started with $150, a relentless drive to solve real problems, and the tenacity to push her way into one of the toughest industries. This isn’t hypothetical—she’s sharing the exact steps she took to build a million-dollar brand.

A Step-by-Step Blueprint Designed for the Beauty Industry

Unlike generic courses, this isn’t “one-size-fits-all.” Alicia’s course guides you through specific challenges beauty brands face, from product formulation and safety testing to managing sensitive ingredients and finding trustworthy manufacturers. These are unique insights into beauty with templates, worksheets, and step-by-step processes for everything from product formulation to retail partnerships.

From Ecommerce to Retail: A Dual Strategy for Success

Alicia’s course shows you how to build an ecommerce presence that makes waves while also teaching you the ins and outs of securing retail partnerships. She’s walked this path—her products are sold at Sephora and Target—and she knows exactly how to help you get your foot in the door with retailers who have high standards.

A Focus on Authentic Community-Building

Imagine having a supportive community backing your brand before it even hits the shelves. Alicia teaches you how to build an audience that feels personally invested in your success, from using social media to sharing your authentic story. It’s not about hype; it’s about making real connections that drive long-term loyalty.

Learn to Create a Standout Product, Not Just a Brand

In beauty, quality is everything. Alicia teaches you how to turn your idea into a high-quality, market-ready product. You’ll learn how to work with labs, meet industry regulations, and create a product that’s not only safe and effective but also unforgettable.

Battle-Tested Strategies to Overcome Financial and Operational Hurdles

Alicia understands what it’s like to bootstrap a business, juggle jobs, and work around budget limitations. Her course includes practical methods to manage your budget wisely, find the right suppliers, and scale at a pace that’s sustainable. It’s like having an insider coach guiding you through each stage without the unnecessary risk of trial and error.

A No-Nonsense Approach, Built for Real Results

There’s no flashy sales gimmick here. Alicia’s approach is rooted in grit and real results. She shares her toughest lessons, biggest wins, and costly mistakes to keep you on the fast track. Her course is designed to leave you with the skills and mindset to build a brand with true staying power.

If you’re dreaming of launching a beauty brand, this course means no more guessing, no more wasted time on generic advice—it’s your clear, tested path to creating something unique that the beauty world truly needs.