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Whether you built your latest website yourself, or whether you had someone do it for you, it can be frustrating when it doesn’t deliver the results you want.
I’ve been there. I poured what seemed like hundreds of hours into my first website.Building & customizing, dragging & dropping, uploading images, writing and editing pages, setting up, wrestling with technology.
Just hoping I was doing it “right” the whole way through. Eventually, the site was done. Well, as “done” as I was able to get it, anyway.
I still remember the day I turned it on. It was Oct 25, 2011, and I held my breath as I clicked the “go live” button.
And just like that — it was “live.”
It wasn’t the best website I’d ever seen hahaha, but I’d built it myself, and I felt proud of that. And so, whenever I’d meet people at business networking events, I’d give them my card.
Fast forward a month or two, I was still waiting for my site to generate some business. For it to do something. Anything.
Fast forward another month. Still nothing.
Crickets. No subscribers. No enquiries. No leads. No sales.
I started to feel like I’d made a costly mistake. And I actually found myself start to avoid giving people my business card because I knew that my site was actually turning people off doing business with me.
The Bad Advice that Makes It Worse
If you’ve ever been in that situation, or if you’re currently in this situation, then the temptation can be strong to go online to look for solutions. In 10 New York Seconds, you’ll get dozens of different tactics for making more money with a website. Things like…
And as you read the articles, watch videos and read the sales letters, the advice all makes SO much sense, and the temptation can be strong to try to implement as much as you can.
(I get it. If you throw enough mud at the wall, some’s gotta stick, right?)
And so you end up buying a lot of costly courses and programs. A lot of solutions that you trust will deliver some results.
And you tell yourself: “No, it’s not cheap, it’s an investment. And if it fixes the problem it’s worth it…”
And then you kill yourself implementing it all.
And then…? Crickets. AGAIN.
The payoff you were promised never came. The trouble is that the vast majority of these tactics & strategies have one huge problem.
Heres Why Most Online Advice Sucks…
Most business trainers & gurus out there get so wrapped up in the latest, sexiest, shiny object, “flavor of the month” strategy that they too often lose focus on the actual businesses they’re trying to help.
I’m not saying their strategies can’t or won’t work.
But for the most part, they’re selling you sexy sounding strategies that make sense for a much larger company, with more infrastructure and a bigger team.
A quick way to know for sure is to ask yourself the following 2 questions…
Q1: Are the strategies they’re selling the ones that helped them grow to where they are now?
Q2: Or are the strategies they’re selling things that are working for them now?
How the “Gurus” Are Misleading You…
In my experience, nothing sells better than courses on how to “Go Big Online Quickly, Easily and Effortlessly, at the press of a button, on autopilot, while you’re sitting at the beach sipping cocktails watching your bank balance grow.”
In my 6 years coaching emerging entrepreneurs, I’ve so many products, courses and programs that make promises like this.
I understand the appeal, believe me. I’ve even personally bought quite a few of them and been disappointed.
But the idea that it’s actually possible to go straight from where you are now to reaching a huge amount of people with your message is unfortunately a lie.
Podcasting is a Great Example of This.
In most cases, podcasting as a business strategy only makes sense if you already have:
- A LOT of money for paid ads… or a recognized name, pre-existing demand, and the potential to get lucrative sponsorships or advertising (which you don’t have if you’re just getting started)
- One or more successful products or programs that you can send people to. (This is what generates your INCOME and will require a team, technology and infrastructure to make happen.)
Try to make money as a podcaster before you have all of those things and you’ll struggle because all your time will go on producing a podcast that pretty much nobody will hear in the early stages.
Same goes for other strategies out there such as:
- Become a “thought leader,” a social media “influencer”…
- Become a best-selling author or blogger…
- Make a living as a professional speaker…
- Host online summits…
It’s like trying to helicopter from sea level straight to the summit of Mt. Everest.
If you’re not properly equipped, have the right training, tools, team, and you’re not already accustomed to the thin air you’ll find up there, you’ll never survive.
You simply can’t buy a program, take a course, or press a button to make it all happen, and in my experience, the entrepreneurs who always struggle and sputter out are the ones who try to implement these kinds of “Go Big” strategies.
So what should you do instead?
Regardless of whether you’ve been in business for a while, or if you’re just getting started, if your website isn’t yet bringing in a flow of reliable, consistent leads & sales, then there’s only ONE thing to focus on right now, and that is:
The Easiest Way (Bar None) to Generate Consistent, Reliable Revenue is to Match your Site to How Your Business Makes Money
Yes, it’s a simple idea, but let me say it even more simply for you…You need to match your website to the way your business most easily makes money.
Here are the four main Business Stages. You’ll be in one of these, and they’re categorized by revenue:
How “Blue Sky” Businesses Usually Fail
You’re in “Blue Sky” when you’re just getting started, figuring out what your business is about, and what you’re going to sell.
I see so many entrepreneurs who are in the “Blue Sky” stage who get distracted by “Authority” stage strategies such as podcasting, blogging, writing a book, etc..
The fact is that if you’re in “Blue Sky”, then you’ll most likely ONLY consistently be making money when you’re actually talking to people one-on-one.
Whether online or offline (at conferences, networking events or even at a backyard BBQ), “Blue Sky” entrepreneurs make money when they get into conversation with people one-on-one about what they do, and why they should do business with you.
When you’re Blue Sky, face-to-face selling is — hands down — your absolute best opportunity to make any kind of sale.
And do you know when you DON’T make money when you’re in “Blue Sky”?
When you’re futzing with expensive technology, building out complex systems, building mailing lists, automated webinars, sales funnels, running costly paid traffic, producing podcasts — all of the stuff you need to have in order to make “Authority Marketing” strategies work.
The same is true for the other stages of business you may find yourself in.
What About the Other Stages of Business?
Each stage comes with its own unique way it makes money on which you must 100% focus your site. And naturally, each stage has a list of stuff you absolutely shouldn’t be worrying about at this moment in time.
The trouble happens when you try to implement strategies for the stage you ultimately want to grow into.
I’ve seen so many “Blue Sky” and “Call Me” business owners get seduced by the idea of “going big online” and begin to build out costly “Authority” stage marketing strategies before they’re ready for it.
And as a result, you’ll struggle to even pay the bills, let alone pay yourself.
Odds are that you might resonate with this struggle.
The fact is: you don’t need to be a marketing pro or tech genius to create a site that brings in leads and sales consistently.
All you have to do is match your website to the way you make money.
You DON’T have to work 14 hours a day, feel constantly overwhelmed and exhausted in order have the business you dream of.
All you have to do is match your website to the way you make money.
Once your site is fully focused on the handful of things that literally bring in most of your money, then guess what happens? You make lots of money.
Makes sense, right?
So the question now becomes — what are the right things to focus on for your stage of business and how do you easily and quickly implement them in your business?
If you’re curious about the answer to this question, I’d like to introduce you to Website ATM, a brand new product that will unlock a flood of consistent sales and revenue you’ve been wanting.
Here’s What We’ll Be Covering Over the 10 Weeks
MODULE ONE
Your Shortcut to Massive Credibility
Every profitable website starts with great design, and normally, that takes most people out of the race right there, but not this time.
In Website ATM, this is where we start. Even if you don’t think you have a “design eye,” by the end of module 2, you’ll know exactly how to integrate your unique “design personality” into your site so you immediately position yourself as an “A” player (even if you’re just starting out.)
MODULE TWO
Turning Visitors Into Buyers
As we’ve already learned, most people completely overlook matching their website with the way their business makes money, so they never experience the peace of mind of having a site that brings in a consistent flow of new customers, clients and opportunities.
By the end of module 2, you’ll have a crystal clear picture of exactly how you’re going to make money from your website and how that should play out on your website.
You’ll know what your stage of business is, and I’ll give you your new “To-Do List”.
This new To-Do List will replace any other list you’ve had up until now and it will contain the small handful of things you MUST focus your attention on which are guaranteed to make you money. I’ll also give you the “Avoid List” — the stuff you absolutely shouldn’t be worrying about at this moment in time.
MODULE THREE
Zero to Launch
The reason most people take months or years to launch their websites is that they’re building too many pages.
In module 3 you’re going to discover which pages you actually need VS the pages you think you need.
Understanding this allows so you can focus exclusively on the pages that are critical to grow your business now, and allows you to launch in as little as ONE DAY if you take advantage of the special surprise tool I have to tell you about.
MODULE FOUR
Build Your Marketing Funnel
Most people will usually make multiple times their investment back using only what they learned in the first 3 modules of this program.
But in Module 4, we’re going to move the needle an inch more into the “green,” and dive into the more advanced marketing pages that help you amplify your bottom line results — pages for ebooks, webinars, order forms, products, upsells and more.
You can think of these optional sessions as the “turbo-charge” button in your back pocket that you can press at any time, once you want to really hit it out of the park.
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