The Last Hurrah – Drayton Bird

Unlock Your Potential with the The Last Hurrah – Drayton Bird Course on CoursesGB.

At CoursesGB, we're dedicated to providing top-quality online courses designed to equip you with the essential skills and knowledge for personal and professional success. The The Last Hurrah – Drayton Bird course offers practical insights, actionable techniques, and proven strategies, making it ideal for learners of all skill levels. Enjoy a 100% online and self-paced learning experience guided by industry experts. Enroll now and take your learning journey to the next level!

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Buy now $47 $150, The Last Hurrah – Drayton Bird Course.

Here’s what these two days will give you:

Direct Marketing defined – where it fits into business and why you need to understand it.

Why most marketing is totally stupid – shocking global research revelations

The only three questions your customers give a hoot about. (Few marketers even try to answer them – so fortunes are pissed away)

How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.

Upside down marketing lunacy: why people persist in getting things in the wrong order.

The Absolute Essentials of Creative.

How to:

• Manage your time.

• Plan your creative better.

• Brief others (or yourself) better.

• Think up better ideas.

• Write better.

• Judge design better.

• Evaluate stuff better – before and after.

… with lots of ideas to steal.

15 things I did to make a million or two – starting from minus zero

My partners and I were stony broke. I owed so much I was using a false name. In under four years we were the UK’s biggest direct marketing agency. In exactly seven years eleven months I sold to Ogilvy and Mather. Then …

… my life with Ogilvy

The secret he told me at Claridges – The day we made a video – The Ogilvy approach to Christmas – When I asked about his mistakes – The fateful phone call – The garden party – “I may not be a great lover but …” – His fear of Leo Burnett … and what he said to Hallmark cards – Selling ads in Helena Rubinstein’s bedroom – “Your beautiful car” – What he said about Martin Sorrell – The scent of a whore’s boudoir – My mistake, said he – Rosser Reeves’ Dirty trick – “What do you actually do, Drayton?”

Unlock Lifetime Learning with the The Last Hurrah – Drayton Bird Course at CoursesGB!

Invest in your future with the The Last Hurrah – Drayton Bird course at CoursesGB and gain lifetime access to expertly crafted content designed to boost your career and personal growth.

• Lifetime Access: Enjoy unlimited access to your purchased courses.
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