Storytelling – ConversionXL, Miri Rodriguez

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Storytelling – ConversionXL, Miri Rodriguez

A distinctive brand story helps define and successfully communicate unique personal and business attributes.

Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.

In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

Learn the five steps of design thinking as a model to plan, design and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identify, ideate, prototype and test phases, understanding each step for storytelling success.

After taking this course you’ll…

• Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experience
• Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
• Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
• Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
• Leverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next level

Your course curriculum

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