Social Ads Course – Ryan Serhant

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Learn How To Scale Your LEAD Pipeline Using Social Media Ads Without Hiring An Expensive Marketing Manager

THE REAL ESTATE WORLD HAS CHANGED…

The real estate sales game today is no longer just an old school game of:

• Door knocking
• Referrals
• Networking

Yes – That’s All Important, Don’t Get Me Wrong.

And any form of prospecting is better than doing nothing.

But what if I were to tell you there’s a way to generate leads on demand and create a marketing system where people come to YOU, rather than the other way around?

Something that can help you avoid being in a “feast or famine” cycle where you don’t know wherethe next lead is coming from…

Something that can generate leads FOR YOU, 24 hours per day, 7 days per week – without you being directly involved…

The answer? 

Social media ads. 

It has changed the playing field for everyone for the better. 

In fact…

I THINK SOCIAL MEDIA IS THE GREATEST GIFT EVER GIVEN TO THE REAL ESTATE INDUSTRY!

One of the things that’s pushed my career from point A to point B is that I explore every avenue.

Whether I’m negotiating a $20 million deal in Manhattan or EXPANDING my new brokerage, SERHANT., I want to know I’m doing the most I can.

I want to squeeze every single drop out of an opportunity.

When I discovered the power of social ads – specifically Facebook and Instagram – I multiplied my income, influence, and reach.

Facebook and Instagram ads offer an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide.

Unlike a generic billboard most people ignore, social ads allow you to reach your ideal client efficiently and not waste ad dollars showing to people that are not interested in your services.

This cannot be achieved with almost any other marketing channel.

According to a recent study from the National Association of Realtors, social has become CRITICAL to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:

• 47% of real estate businesses note that social media results in the highest quality leads versus other sources
• 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

TRANSLATION? SOCIAL MEDIA IS AN ABSOLUTE GOLDMINE FOR REAL ESTATE BUSINESSES!

Remember – lead generation is your #1 job as an agent.

Facebook is a no-brainer and remains a staple of marketing for real estate agents.

Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate businesses.

Social media ads can change EVERYTHING for your lead volume…

No matter what you’re doing throughout the day, it gives you the opportunity to generate leads and build your brand, 24 hours per day, 7 days per week.

But only if you know how to do it right.

I started as someone who was unknown 12 years ago, as a failed actor with no contacts or industry connections…

From there, I was able to build the most-followed real estate brand in the world. 

SERHANT., my brokerage earns 100,000,000+ impressions each MONTH on social…

And it’s all from my consistent Facebook ads strategy I’ve been using for years.

Within my first month of using this strategy, I TRIPLED my lead volume.

Along the way, I’ve collaborated with some of the top digital marketers to refine my ad strategy into a MACHINE that really works.

Now, after many, many requests from my clients, I’ve decided to share my exact social ad framework in something brand new I’ve developed…

Here’s What’s Inside: 

FUNDAMENTALS

Discover my complete framework for building and publishing high-converting lead and listing ads on Facebook and Instagram.

• Learn how to apply my GPC Framework to build a successful social ads strategy
• Invest your digital marketing budget in an efficient way to scale your lead pipeline
• Understand how to activate the data you get back from your ads
• ​The overall social ad structure: we dive into ad campaigns and the anatomy of a high-converting ad both for real estate leads and property listings

• How Facebook spends your money and optimizes your ads: Learn how Facebook actually handles the heavy lifting for your ad placements
• Your Key Performance Indicators to measure results: KPIs enable us to make data-driven decisions about the money we spend on our social ads. Data does not lie, and it can mislead if you don’t understand how to interpret it
• And much, much more!

SETTING YOUR STRATEGY

Master the four steps for writing compelling ad copy, learn to create lead magnets your target clients crave, and understand how to set an ad budget that works for your business in your market.

• How to set goals that you can build on as you ramp up your lead generation campaigns
• Create offers that package your expertise and solve your prospective client’s pain points
• Facts tell, stories sell – how to implement storytelling into your ads to engage your audience and promote your listings

• The 6 steps to create the perfect lead magnet for your business (I also include 7 lead magnet ideas)
• How to create high-converting social ads for leads and listings (including powerful headline and description ideas, and my own examples!) 
• And much, much more!

CREATING & RUNNING SOCIAL ADS

Put my blueprint into action with Rafael Angarita, my personal digital marketing director, and Amy Herman, a top agent on my team. You’ll see how we create listing ads for a $30 million penthouse and lead ads for Amy’s signature NYC market report.

• Learn how to assemble your lead generation machine within Facebook Ads Manager
• Activate your email lists and create targeted audiences with Facebook’s Special Ads Audiences
• Optimize your social ads campaigns and maximize your digital marketing budget
• ​The seven questions we ask every agent on our team to determine the targeting for each ad set within their lead ad campaigns (don’t start an ad without answering these questions!) 

• Our 4-step formula to crafting high-converting ad copy for both lead and listing ads
• How to target your audience
• ​How to set up your Facebook Ads manager
• And much, much more!

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