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Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

Become Confident in Supporting
Website Migrations as an SEO

So when the next migration project comes, you say: “I’m READY!”

Do you get nervous if someone asks you to help with a website migration?

Every SEO at some point hears this:

“We have a website migration coming. Can you help us?”

It doesn’t matter if you work full-time or you’re a freelancer. A migration project will always find you (and I’m sure you’ve got these requests multiple times already).

But here’s the problem

It seems like you’re just “supposed to know” how to perform one of the most complex SEO tasks – help a website preserve its traffic during and after migration.

The reality is:

»»» If you’ve never migrated before, you just can’t know what to do

»»» You might have supported a few migrations before.

»»» Or you might be facing one soon and are afraid that you’ll do something wrong and ruin your client’s website.

»»» You don’t know where to start and you have no idea what to look for.

↓ ↓ ↓

As a result, you don’t yet feel confident enough to take on migration projects. So:

You had to turn down a potential client because you didn’t know how to help them migrate
You haven’t been promoted to a manager position yet
You have already made a lot of mistakes so you’re afraid to work with migrations again

Just reading a post or watching a YouTube video won’t help

You’re an SEO always striving to improve your skills. So you’ve already tried to learn everything about website migrations.

…you’ve watched many YouTube videos…

…read blog posts…

…took some SEO courses…

But then, Googling every question you have doesn’t always give good results. And it takes forever.

The courses you’ve taken were too basic.

And the articles you’ve read were not enough either.

You still have more questions than answers and don’t feel confident in your approach to website migrations.

You are thinking: “Website Migrations are too hard for me.”

»»» Not anymore! »»»

It’s time to become a PRO in website migrations and upgrade your SEO career

If you work full-time

You will become a valuable asset to any company
You will be promoted to senior SEO
You will get a pay raise
You will increase your marketability as an SEO

If you freelance/ consult

You will get more freelance opportunities
You can add website migrations support as a new service to your business and increase your income
You’ll be able to sell migrations to potential clients and easily WIN their business!

Having strong knowledge of website migrations will help you feel more confident and secure in your SEO career.

Introducing
the SEO-Friendly Migrations & Redesigns Course

The first strategic course that will help you successfully support any type of migration through all 5 stages.

What would it mean for you to have a step-by-step blueprint guiding you through every step?

How much stress and time would it save you?

Boost your SEO skillset

Be confident and prepared the next time a website migration request comes in (and it will)
Understand what exactly you need to focus on during each stage of migration (even if you’re included later in the process)
Get tips on collaboration with other teams during the migration so that it goes smoothly
Identify potential risks before migrating and understand how to mitigate them
Create better workflows for you and your team

Migration is a complex process

But you don’t have to go through it alone anymore

Let me help you by giving you the right steps to do it successfully.

11+ Modules of the SEO-Friendly Migrations & Redesigns Course:

MODULE 1
Setting you up for success

Instant access • 3 videos
Included in packages: Essentials • Advanced

Your results after this module:

This module will set you up for a great start. You’ll understand how this course works and how to get the most out of it. You’ll get clear on all 5 migration stages and your SEO goals on each of them. The best thing? You’ll also have access to an extended checklist outlining your every step during the migration.

Files included:

SEO Migrations Stages and SEO Goals
The Ultimate Website Migration Checklist

MODULE 2
Website Migration: Uncovering the Must-Know Aspects

Instant access • 5 videos
Included in packages: Essentials • Advanced

Your results:

You’ll learn what migration types exist and how to effectively identify them so that you know exactly what you need to do. You’ll also get a 3-step framework to break down multiple migrations to help you approach them correctly and minimize risks. You’ll understand common website migration issues and how to avoid them (this is a huge help for all your projects!). Plus, you’ll know exactly what to do if you’re included in the migration process in later stages.

Files included:

Priorities based on when SEO is added to the migration process

MODULE 3
Stage 1: Building an SEO strategy for the migration

Instant access • 4 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand how to properly prepare for the website migration and what key information you need to acquire before you start. You’ll know how to tackle the hardest part of any migration project – cross-team communication. You’ll also learn about the types of risks and how to mitigate them. All this will help you set up the project for success. In the end, you’ll create a website migration plan with clear actions and timelines.

Files included:

Questions to ask before you start planning the migration
SEO Migrations Stages – Collaboration Chart
Website Migration Plan Template

MODULE 4
Stage 2: Preparing for the migration

Instant access • 8 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand why and how to collect benchmarks before the migration starts. You’ll learn how to create and provide clear requirements to developers so that they listen to you. You’ll also be able to create a comprehensive redirection map using multiple sources and identify the issues you want to fix during the website migration. In the end, you’ll prepare SEO requirements for the migration that will help the migration go smoothly.

Files included:

Website Benchmarks Template
Redirect Map Template
Technical SEO Website Audit Checklist
A List of Potential Issues That Can Be Fixed During Migration
SEO Requirements User Story Template
SEO User Story template and example

MODULE 5
Domain Migration Specifics

Instant access • 2 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand the specifics of a domain/subdomain migration so that you know how to approach it confidently.

Files included:

Domain Migration SEO Checklist

MODULE 6
URLs Migration Specifics

Instant access • 1 video
Included in packages: Essentials • Advanced

Your results:

You’ll get a clear picture of how to help with URL migration so that the project goes smoothly and no traffic is lost in the end.

Files included:

SEO Requirements for Website Migration

MODULE 7
CMS Migration Specifics

Instant access • 3 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand how to confidently approach scenarios when a website is switching the content management system, whether it’s moving to an existing CMS or a custom one.

Files included:

CMS Differences Analysis Worksheet

MODULE 8
Website Redesign Specifics

Instant access • 4 videos
Included in packages: Essentials • Advanced

Your results:

You’ll clearly see how to help preserve the SEO value of the website when it’s being redesigned.

Files included:

Page Templates Pointers

MODULE 9
Stage 3: During website migration & pre-launch

Instant access • 4 videos
Included in packages: Essentials • Advanced

Your results:

You’ll learn how to test a staging website to make sure all SEO requirements are in place before the website goes live. You’ll know the secret behind having your SEO requirements implemented at the later stages of the migration project.

Files included:

Required Pre-launch SEO Checks Checklist
Pre-migration Collaboration Strategy Cheatsheet

MODULE 10
Stage 4: Migration day

Instant access • 3 videos
Included in packages: Essentials • Advanced

Your results:

You’ll learn all steps you need to take immediately after the website migration so that you’re prepared and in control. You’ll also get a head start by understanding how to use Analytics to identify and fix website issues on the fly.

Files included:

Migration Day SEO Checks Checklist

MODULE 11
Stage 5: Post-migration analysis

Instant access • 2 videos
Included in packages: Essentials • Advanced

Your results:

You’ll understand how to assess the migration success and how to evaluate if any additional SEO recommendations or fixes are required.

Files included:

Website Benchmarks Template

BOTH PACKAGES
Essentials · Advanced include:

Ready to dive deeper into Website Migrations?

MODULE 12 – ADVANCED
Migrations during business acquisition / rebrand

Instant access • 4 videos
Included in packages: Advanced

Your results:

You’ll understand how to approach the most common migration use cases – website acquisitions and rebranding. You’ll know exactly what to focus on, and how to map the URLs even if there’s no exact match for all pages. And you’ll also learn how to preserve branded traffic (super key for acquisitions/rebrands!).

Files included:

Decision Tree for Merging Websites
Marketing and SEO Cheatsheet for Rebranding/Acquisition

MODULE 13 – ADVANCED
How to help a client recover from migration that went wrong

Instant access • 3 videos
Included in packages: Advanced

Your results:

You’ll learn how to save a website after a failed migration: where to look at it and how to recommend immediate fixes and create a recovery plan. You’ll also understand the mindset that you need to have in order to successfully work on such projects.

Files included:

Failed Migration First Aid Guide

MODULE 14 – ADVANCED
A business side of website migrations (how to sell website migrations)

Instant access • 3 videos
Included in packages: Advanced

Your results:

You’ll learn how to sell website migrations as a service (which is always a great addition to your business as migration help is very valuable and expensive). You’ll understand how to scope a migration project and price it so that you’re profitable. You’ll also learn about “pricing traps” and how to avoid them for good.

Files included:

Website Migration Project Scoping Template

SEO-Friendly Website Migrations Course checklists and templates

Save your time!

SEO-Friendly Website Migrations also includes:

Checklists

The Ultimate Website Migration Checklist
Technical SEO Website Audit Checklist
Required Pre-launch SEO Checks Checklist
Migration Day SEO Checks Checklist

Templates:

Website Migration Plan Template
Website Benchmarks Template
Redirect Map Template

Here’s what the SEO-Friendly Migrations training will help you to achieve:

If you’ve never supported website migration before

↓

You’ll learn all steps you need to take during any website migration and how to take them.

It will help you be 100% confident and ready for your next migration project.

If you’ve already done a couple of migrations

↓

The course will help you see if there are gaps in your current strategy. You’ll also learn what to prioritize if you’re included later in the migration process.

It will help you fill in the gaps in your approach and improve it.

If you’ve supported many website migrations in the past

↓

The course will help improve your processes and train your team so that they know what to do.

It will help you look in control when working with clients or selling migrations.

Why learn website migrations from me?

I was once asked to recommend a good course on website migrations. And I was shocked as I didn’t find any.

So I decided to create it myself.

I’m Kristina Azarenko.

My 10+ years of hands-on SEO experience have helped me become really good at what I do. In the last few years, I’ve been specializing in technical SEO.

I’ve done it all:

→ Website audits
→ Website migrations
→ Implementing redirects, canonicals, meta robots tags…
→ Creating SEO documentation for custom websites
→ Developing technical SEO frameworks for a content management system empowering hundreds of websites

Here are some more formal facts about me:

A Technical SEO consultant
Was featured in Search Engine Land post as one of the 13 women shaping the SEO industry
An international speaker (Women in Tech SEO Festival, Google Search Central conference, Semrush, Serpstat, etc.)
Creator of the SEO Pro extension with 40k+ users
Creator of eCommerce SEO Mastery and SEO Challenge course with 600+ students
Helped my previous students find jobs, move to SEO roles, get more clients through my courses
Friends of Search SEO Awards judge
LinkedIn Learning instructor
A teacher by education

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