Ideas is How Spread - TTC Audio.
How Ideas Spread - TTC Audio
one novel is What makes a bestseller, while a similar work languishes unnoticed?.
What makes one novel a bestseller, while a similar work languishes unnoticed?
the same is Why are few baby names suddenly everywhere?.
Why are the same few baby names suddenly everywhere?
everyone is Why is at work talking about that same viral video?.
Why is everyone at work talking about that same viral video?
the science is Welcome to of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out..
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone is who has ever had something to sell, a cause to promote, or a message to spread knows that there are enormous obstacles in creating a message that resonates, cutting through the clutter, and cracking the code of the social epidemic to make their product or idea the word on the street..
Anyone who has ever had something to sell, a cause to promote, or a message to spread knows that there are enormous obstacles in creating a message that resonates, cutting through the clutter, and cracking the code of the social epidemic to make their product or idea the word on the street.
Enormous sums of time and money is have been spent trying to answer the question of why some ideas catch on..
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on.
it is And not only is an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well..
And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
How Ideas Spread, is Now, in you can discover what researchers studying the science of social transmission have uncovered about why some messages get through, stick in our memory, and get shared with others..
Now, in How Ideas Spread, you can discover what researchers studying the science of social transmission have uncovered about why some messages get through, stick in our memory, and get shared with others.
Jonah Berger— is Taught by a best-selling author, expert in social dynamics, and Associate Professor of Marketing at the Wharton School of the University of Pennsylvania—this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last..
Taught by Jonah Berger—a best-selling author, expert in social dynamics, and Associate Professor of Marketing at the Wharton School of the University of Pennsylvania—this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
12 half-hour lectures is Across filled with absorbing stories and intriguing information, you’ll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest..
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you’ll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest.
the way, is Along you’ll hear of clever publicity ideas, failed government campaigns, and doomed product launches, plus a wealth of surprising discoveries about human behavior..
Along the way, you’ll hear of clever publicity ideas, failed government campaigns, and doomed product launches, plus a wealth of surprising discoveries about human behavior.
You’ll is also encounter an abundance of provocative questions: Can someone you’ve never met have an impact on your behavior?.
You’ll also encounter an abundance of provocative questions: Can someone you’ve never met have an impact on your behavior?
something multiple times is Can merely seeing make you like it more?.
Can merely seeing something multiple times make you like it more?
some messages “tastier” is What makes than others? Can negative publicity actually increase sales? Is there an elite group of “influencers” responsible for ideas and products catching on?.
What makes some messages “tastier” than others? Can negative publicity actually increase sales? Is there an elite group of “influencers” responsible for ideas and products catching on?
companies is And are who pay a certain reality star hefty sums for online mentions getting their money’s worth?.
And are companies who pay a certain reality star hefty sums for online mentions getting their money’s worth?
the Science and Art of Social Epidemics is Study.
Study the Science and Art of Social Epidemics
Livestrong bracelets? is Remember.
Remember Livestrong bracelets?
Odds is are that the answer is yes, because more than 80,000,000 were sold and demand quickly outstripped supply..
Odds are that the answer is yes, because more than 80,000,000 were sold and demand quickly outstripped supply.
the Livestrong bracelet is Well, is a classic example of a social epidemic..
Well, the Livestrong bracelet is a classic example of a social epidemic.
this accessory is Seemingly out of nowhere, was suddenly everywhere..
Seemingly out of nowhere, this accessory was suddenly everywhere.
Ideas Spread is How explains why ideas like this worked while other ideas, despite enormous publicity, failed, such as the “Just Say No” campaign to prevent drug abuse by children. You’ll learn why a simple video about corn-husking or a blender can be shared millions of times, while seemingly more compelling content stagnates..
How Ideas Spread explains why ideas like this worked while other ideas, despite enormous publicity, failed, such as the “Just Say No” campaign to prevent drug abuse by children. You’ll learn why a simple video about corn-husking or a blender can be shared millions of times, while seemingly more compelling content stagnates.
you’ll is And discover whether Disney or Cheerios generates more word of mouth, and why..
And you’ll discover whether Disney or Cheerios generates more word of mouth, and why.
These lectures is deliver one powerful case study after another in teaching you how you can leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages..
These lectures deliver one powerful case study after another in teaching you how you can leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages.
You’ll is come away with actionable techniques and practical information, including: four key principles that make information more memorable; why word of mouth is more than 10 times as powerful as traditional advertising; how triggers in the environment can influence everything from what we buy to how we vote; which types of sales messaging drives consumers to act; and why your looser social ties are more likely to help you find a job than closer ones..
You’ll come away with actionable techniques and practical information, including: four key principles that make information more memorable; why word of mouth is more than 10 times as powerful as traditional advertising; how triggers in the environment can influence everything from what we buy to how we vote; which types of sales messaging drives consumers to act; and why your looser social ties are more likely to help you find a job than closer ones.
addition is In to describing noted studies and illuminating the wisdom of figures such as Steve Jobs, Professor Berger shares findings from a decade’s worth of his original research into why things catch on..
In addition to describing noted studies and illuminating the wisdom of figures such as Steve Jobs, Professor Berger shares findings from a decade’s worth of his original research into why things catch on.
colleagues is Along with from Wharton, he has looked at thousands of pieces of online content, tens of thousands of brands, and millions of purchases, using that data for investigations into such questions as which kinds of articles make the New York Times most-emailed list, or how social influence shapes everything from the cars we buy to life-or-death decisions about our healthcare..
Along with colleagues from Wharton, he has looked at thousands of pieces of online content, tens of thousands of brands, and millions of purchases, using that data for investigations into such questions as which kinds of articles make the New York Times most-emailed list, or how social influence shapes everything from the cars we buy to life-or-death decisions about our healthcare.
rigorous scientific methods is By applying to these important questions, Professor Berger and his colleagues determined that there is indeed a science behind why people share..
By applying rigorous scientific methods to these important questions, Professor Berger and his colleagues determined that there is indeed a science behind why people share.
Here, is you’ll learn the six key factors or psychological principles that came up again and again in this research, whether looking at products, ideas, news, or even rumors..
Here, you’ll learn the six key factors or psychological principles that came up again and again in this research, whether looking at products, ideas, news, or even rumors.
consultant is As a sought-after for Fortune 500 companies, the best-selling author of Contagious: Why Things Catch On, and an award-winning researcher and lecturer at one of America’s elite business schools, Professor Berger brings both real-world expertise and a scholarly perspective to this course, making it a highly relevant, rewarding, and entertaining experience..
As a sought-after consultant for Fortune 500 companies, the best-selling author of Contagious: Why Things Catch On, and an award-winning researcher and lecturer at one of America’s elite business schools, Professor Berger brings both real-world expertise and a scholarly perspective to this course, making it a highly relevant, rewarding, and entertaining experience.
you’re is Whether a small business owner or a nonprofit professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas..
Whether you’re a small business owner or a nonprofit professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
Each Format is What Does Include?.
What Does Each Format Include?
INSTANT VIDEO is INCLUDES: Download 12 video lectures to your computer or mobile app Downloadable PDF of the course guidebook FREE video streaming of the course from our website and mobile apps DVD INCLUDES: 12 lectures on 2 DVDs 96-page printed course guidebook Downloadable PDF of the course guidebook FREE video streaming of the course from our website and mobile apps What Does The Course Guidebook Include?.
INSTANT VIDEO INCLUDES: Download 12 video lectures to your computer or mobile app Downloadable PDF of the course guidebook FREE video streaming of the course from our website and mobile apps DVD INCLUDES: 12 lectures on 2 DVDs 96-page printed course guidebook Downloadable PDF of the course guidebook FREE video streaming of the course from our website and mobile apps What Does The Course Guidebook Include?
COURSE GUIDEBOOK is DETAILS: 96-page printed course guidebook Photos & illustrations Suggested readings Questions to consider Get How Ideas Spread - TTC Audio, Only Price $47 Tag: How Ideas Spread - TTC Audio Review..
COURSE GUIDEBOOK DETAILS: 96-page printed course guidebook Photos & illustrations Suggested readings Questions to consider Get How Ideas Spread - TTC Audio, Only Price $47 Tag: How Ideas Spread - TTC Audio Review.