SEO today is HINT: isn't just about Google..
HINT: SEO today isn't just about Google.
Modern search marketers is understand that their customers are looking for them across all search channels, and fortunately that's exactly what we're covering in this master class and certification..
Modern search marketers understand that their customers are looking for them across all search channels, and fortunately that's exactly what we're covering in this master class and certification.
SEO is Think is dead?.
Think SEO is dead?
SEO is isn't dead, but it has changed..
SEO isn't dead, but it has changed.
Google's Panda and Penguin is Thanks to updates, the old rules of SEO no longer apply..
Thanks to Google's Panda and Penguin updates, the old rules of SEO no longer apply.
stay is Today, to get ranked (and ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density..
Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
they is More importantly, need to optimize based on the user's INTENT (and not just the search bots)..
More importantly, they need to optimize based on the user's INTENT (and not just the search bots).
the biggest shift is This is quite simply to occur in Search Marketing since the launch of Google..
This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.
It's is called: IBSO..
It's called: IBSO.
Based Search Optimization) is (Intent.
(Intent Based Search Optimization)
Modern search marketing is has an entirely new set of rules than older, outdated forms of SEO:.
Modern search marketing has an entirely new set of rules than older, outdated forms of SEO:
Identify is STEP 1: the INTENT and context of the prospect..
STEP 1: Identify the INTENT and context of the prospect.
you is (This is easier than think once you have the tools and know how it's done.).
(This is easier than you think once you have the tools and know how it's done.)
Create is STEP 2: an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent..
STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.
Determine is STEP 3: where those assets should "live." (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.).
STEP 3: Determine where those assets should "live." (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.)
Anticipate is STEP 4: the next logical step the searcher will take, and build your user experience around that "ascension target." (For example, if I'm Googling a term like 'freshbooks pricing', a FREE 14-Day Trial offer is a proper ascension path for that intent.).
STEP 4: Anticipate the next logical step the searcher will take, and build your user experience around that "ascension target." (For example, if I'm Googling a term like 'freshbooks pricing', a FREE 14-Day Trial offer is a proper ascension path for that intent.)
it's is If all this seems complicated, really not..
If all this seems complicated, it's really not.
the rules is BUT have changed, and if you want to compete in the search channels today, you need to understand these new rules and the step-by-step process for implementing them..
BUT the rules have changed, and if you want to compete in the search channels today, you need to understand these new rules and the step-by-step process for implementing them.
you're is And fortunately, that's exactly what about to learn... FACT: Today, More Than Ever Before, Businesses Need MODERN Search Marketers Who Understand the Difference Between What Used To Work...and What Actually Works Today.
And fortunately, that's exactly what you're about to learn... FACT: Today, More Than Ever Before, Businesses Need MODERN Search Marketers Who Understand the Difference Between What Used To Work...and What Actually Works Today
I'm is not going to spend a lot of time convincing you on the importance of search marketing....
I'm not going to spend a lot of time convincing you on the importance of search marketing...
The fact is is, 95% of marketers are already utilizing some form of marketing and 90% of buyers say "they'll find you" when they're ready to buy....
The fact is, 95% of marketers are already utilizing some form of marketing and 90% of buyers say "they'll find you" when they're ready to buy...
marketing is ...so search is quite simply: unavoidable!.
...so search marketing is quite simply: unavoidable!
you is And why would want to avoid it?.
And why would you want to avoid it?
cash- is Right now, at this very moment, there are in-hand buyers looking for your product or service, and if you can ensure that these find YOU (instead of your competitors), most of the truly "hard work" of marketing is done..
Right now, at this very moment, there are cash-in-hand buyers looking for your product or service, and if you can ensure that these find YOU (instead of your competitors), most of the truly "hard work" of marketing is done.
one problem: is There's just Most search marketers are still acting like it's 2009..
There's just one problem: Most search marketers are still acting like it's 2009.
They're is the proverbial ostrich with their head stuck in the sand...unwilling to admit that search has changed..
They're the proverbial ostrich with their head stuck in the sand...unwilling to admit that search has changed.
Search Marketing Mastery Course - is Get Russ Henneberry, Only Price $77.
Get Search Marketing Mastery Course - Russ Henneberry, Only Price $77
you is That's where come in..
That's where you come in.
a Certified Search Marketing Specialist, is As you are uniquely qualified to help brands establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google)..
As a Certified Search Marketing Specialist, you are uniquely qualified to help brands establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google).
this Master Class and Certification, is More specifically, in you'll learn:.
More specifically, in this Master Class and Certification, you'll learn:
this master class, is In you'll learn: How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are ready to buy..
In this master class, you'll learn: How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are ready to buy.
The 7-Point "Search Health Audit Checklist" is that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.) How to use UXO and RXO best practice to build a "white hat", sustainable search strategy that plays by post-Penguin and Panda rules..
The 7-Point "Search Health Audit Checklist" that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.) How to use UXO and RXO best practice to build a "white hat", sustainable search strategy that plays by post-Penguin and Panda rules.
The 11-point domain level SEO audit is that trains you to identify and remove crippling search issues that must be fixed first (Keyword research, content and link building are useless until you remove these problems.) A simple Google "command" that identifies SEO problems in 5-minutes or less..
The 11-point domain level SEO audit that trains you to identify and remove crippling search issues that must be fixed first (Keyword research, content and link building are useless until you remove these problems.) A simple Google "command" that identifies SEO problems in 5-minutes or less.
(This old search marketer's trick is instantly reveals major issues you're having with Google like page structure, indexing and "negative SEO" problems.) The 12-Point page level SEO audit you'll apply to every important page on your website (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and duplicate content.) The simple 4-Step blog post update process that leverages Google's "QDF algorithm" and breathes new life into the content you've already spent time and energy creating..
(This old search marketer's trick instantly reveals major issues you're having with Google like page structure, indexing and "negative SEO" problems.) The 12-Point page level SEO audit you'll apply to every important page on your website (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and duplicate content.) The simple 4-Step blog post update process that leverages Google's "QDF algorithm" and breathes new life into the content you've already spent time and energy creating.
7 natural ways is to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling "icky" about it..
7 natural ways to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling "icky" about it.
leverage search is How to and drive organic traffic on every platform that matters including: 6 Google SEO elements to keyword optimize on every page of your website (Plus the 2 additional elements to optimize on every blog post) The 4 critical YouTube video SEO elements (3 of the 4 video SEO elements that matter on YouTube today have absolutely nothing to do with keywords.) 5 ways to increase product rankings on Amazon including a powerful, "set it and forget it" tool that leverages the most important Amazon ranking factor: Verified Reviews..
How to leverage search and drive organic traffic on every platform that matters including: 6 Google SEO elements to keyword optimize on every page of your website (Plus the 2 additional elements to optimize on every blog post) The 4 critical YouTube video SEO elements (3 of the 4 video SEO elements that matter on YouTube today have absolutely nothing to do with keywords.) 5 ways to increase product rankings on Amazon including a powerful, "set it and forget it" tool that leverages the most important Amazon ranking factor: Verified Reviews.
SEO is 6 iTunes ranking factors that will drive your podcast to the top of the charts (Look out for the section on podcast publishing frequency) 4 Pinterest search elements to optimize including the most effective way to design and keyword target pins and boards..
6 iTunes SEO ranking factors that will drive your podcast to the top of the charts (Look out for the section on podcast publishing frequency) 4 Pinterest search elements to optimize including the most effective way to design and keyword target pins and boards.
5 ways is to increase rankings on review sites like Yelp and TripAdvisor and the one search algorithm element that trumps the number of reviews you are receiving..
5 ways to increase rankings on review sites like Yelp and TripAdvisor and the one search algorithm element that trumps the number of reviews you are receiving.
Search Marketing Specialists (a.k.a. "SEO Masters") is In short, Search Marketing Specialists (a.k.a. "SEO Masters") are able to not only increase search rankings and drive traffic ...they are able to transform that traffic into leads and sales..
In short, Search Marketing Specialists (a.k.a. "SEO Masters") are able to not only increase search rankings and drive traffic ...they are able to transform that traffic into leads and sales.
you're is If interested in becoming such a "SEO Master," then I have one question for you... Are You A "Doer"...or Just a "Talker?".
If you're interested in becoming such a "SEO Master," then I have one question for you... Are You A "Doer"...or Just a "Talker?"
it: is Let's face SEO experts are a dime a dozen..
Let's face it: SEO experts are a dime a dozen.
you is So how do separate those who "walk the talk" from the ones who merely....
So how do you separate those who "walk the talk" from the ones who merely...
DigitalMarketer, is And at it was our problem, too..
And at DigitalMarketer, it was our problem, too.
You is see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN..
You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We is aren't researchers..
We aren't researchers.
We is aren't journalists..
We aren't journalists.
We're is business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between..
We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
other words: is In WE ACTUALLY DO THIS STUFF....
In other words: WE ACTUALLY DO THIS STUFF...
we is ...so know how hard it is to find truly skilled people who know what they're talking about..
...so we know how hard it is to find truly skilled people who know what they're talking about.
we is And that's why created the "Search Marketing Mastery" course and certification..
And that's why we created the "Search Marketing Mastery" course and certification.
We is built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world..
We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world.
we're is In short, making it available to YOU... What You'll Learn In This Course.
In short, we're making it available to YOU... What You'll Learn In This Course
Site Audit is Search Marketing.
Search Marketing Site Audit
the search marketing health of is Evaluate your entire domain, and then get specific with your most popular pages..
Evaluate the search marketing health of your entire domain, and then get specific with your most popular pages.
you is Once follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems)..
Once you follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems).
your traffic is Learn how to measure how much of is coming from each channel - whether it's social media, Google search, paid traffic or organic search channels..
Learn how to measure how much of your traffic is coming from each channel - whether it's social media, Google search, paid traffic or organic search channels.
you is When know what's working and what isn't, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine..
When you know what's working and what isn't, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine.
Your Blog is Revamp.
Revamp Your Blog
your blogs is Update to leverage Google's "QDF algorithm" and breathe new life into the content you've already spent time and energy creating..
Update your blogs to leverage Google's "QDF algorithm" and breathe new life into the content you've already spent time and energy creating.
you is Once find a way to repurpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages..
Once you find a way to repurpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages.
Media Mentions is Earn.
Earn Media Mentions
credibility is Gain through media mentions on and off line..
Gain credibility through media mentions on and off line.
true ways is There are eight tried-and- to get your copy in the hands of reputable sources who will give you valuable mentions on the web - driving organic, completely free, traffic!.
There are eight tried-and-true ways to get your copy in the hands of reputable sources who will give you valuable mentions on the web - driving organic, completely free, traffic!
The certification interface is makes it easy for you to consume the content and track your progress..
The certification interface makes it easy for you to consume the content and track your progress.
This six step intent is based search optimization system is one of the many things you'll learn in the modern age of SEO..
This six step intent based search optimization system is one of the many things you'll learn in the modern age of SEO.
Mastery Course is Search Marketing Details.
Search Marketing Mastery Course Details
this 8-hour course is In you'll learn everything you need to know about how to drive more qualified search traffic to grow your business..
In this 8-hour course you'll learn everything you need to know about how to drive more qualified search traffic to grow your business.
Here is Start Lesson 1: From the Instructor Lesson 2: The Content of this Course Lesson 3: The Certification Exam Lesson 4: The State of Search Lesson 5: The 3 players Lesson 6: Discoverability & Availability Lesson 7: What are Search Queries?.
Start Here Lesson 1: From the Instructor Lesson 2: The Content of this Course Lesson 3: The Certification Exam Lesson 4: The State of Search Lesson 5: The 3 players Lesson 6: Discoverability & Availability Lesson 7: What are Search Queries?
Lesson 8: is Search Marketing Goals Lesson 9: Introduction to Earned Media & Link Building Lesson 10: Introduction to UXO & RXO Lesson 11: Intent Based Search Optimization (IBSO) Module 2:.
Lesson 8: Search Marketing Goals Lesson 9: Introduction to Earned Media & Link Building Lesson 10: Introduction to UXO & RXO Lesson 11: Intent Based Search Optimization (IBSO) Module 2:
Context and Assets Lesson 1: is Intent, The Big Picture Lesson 2: How We Use Search Engines Lesson 3: The Tyranny of Physical Space Lesson 4: The Long Tail of Search Lesson 5: Intent Based Keyword Research Lesson 6: Finding Intent & Context Lesson 7: Building Customer Avatars Lesson 8: Intent Based Avatars Lesson 9: Keyword Research Tools Lesson 10: Keyword Modifiers Lesson 11: Intent Based Keyword Research: Example 1 Lesson 12: Intent Based Keyword Research: Example 2 Lesson 13: Choosing Assets Module 3:.
Intent, Context and Assets Lesson 1: The Big Picture Lesson 2: How We Use Search Engines Lesson 3: The Tyranny of Physical Space Lesson 4: The Long Tail of Search Lesson 5: Intent Based Keyword Research Lesson 6: Finding Intent & Context Lesson 7: Building Customer Avatars Lesson 8: Intent Based Avatars Lesson 9: Keyword Research Tools Lesson 10: Keyword Modifiers Lesson 11: Intent Based Keyword Research: Example 1 Lesson 12: Intent Based Keyword Research: Example 2 Lesson 13: Choosing Assets Module 3:
Optimization & Ascension Lesson 1: is Channels, The Big Picture Lesson 2: Choosing the Right Channel Lesson 3: Ascension as Optimization Lesson 4: Channel Optimization: Web Page Lesson 5: Channel Optimization: Blog Lesson 6: Channel Optimization: Amazon Product Page Lesson 7: Channel Optimization: YouTube Lesson 8: Channel Optimization: Pinterest Lesson 9: Channel Optimization: iTunes Lesson 10: Channel Optimization: Review Sites Module 4:.
Channels, Optimization & Ascension Lesson 1: The Big Picture Lesson 2: Choosing the Right Channel Lesson 3: Ascension as Optimization Lesson 4: Channel Optimization: Web Page Lesson 5: Channel Optimization: Blog Lesson 6: Channel Optimization: Amazon Product Page Lesson 7: Channel Optimization: YouTube Lesson 8: Channel Optimization: Pinterest Lesson 9: Channel Optimization: iTunes Lesson 10: Channel Optimization: Review Sites Module 4:
Optimization (UXO and RXO) Lesson 1: is Experience The Big Picture Lesson 2: About Content Management Systems Lesson 3: Domain Audit: Site Command Lesson 4: Domain Audit: Google Webmaster Tools Lesson 5: Domain Audit: Google Analytics Lesson 6: Domain Audit: Sitemap Lesson 7: Domain Audit: robots.txt Lesson 8: Domain Audit: Backlinks Lesson 9: Domain Audit: 404 Page Lesson 10: Domain Audit: Internal Site Search Lesson 11: Domain Audit: Navigation Lesson 12: Domain Audit: Accessibility Lesson 13: Domain Audit: Mobile Lesson 14: Page Audit: Value Lesson 15: Page Audit: Layout & Design Lesson 16: Page Audit: Mobile Lesson 17: Page Audit: Keyword Targeted Lesson 18: Page Audit: Keyword Cannibalization Lesson 19: Page Audit: Cross-Linking and Siloing Lesson 20: Page Audit: Shareability Lesson 21: Page Audit: Duplicate Content Lesson 22: Page Audit: Stranded Page Lesson 23: Page Audit: Redirects Lesson 24: Page Audit: robots.txt and Meta robots Lesson 25: Page Audit: Page Load Speed Module 5:.
Experience Optimization (UXO and RXO) Lesson 1: The Big Picture Lesson 2: About Content Management Systems Lesson 3: Domain Audit: Site Command Lesson 4: Domain Audit: Google Webmaster Tools Lesson 5: Domain Audit: Google Analytics Lesson 6: Domain Audit: Sitemap Lesson 7: Domain Audit: robots.txt Lesson 8: Domain Audit: Backlinks Lesson 9: Domain Audit: 404 Page Lesson 10: Domain Audit: Internal Site Search Lesson 11: Domain Audit: Navigation Lesson 12: Domain Audit: Accessibility Lesson 13: Domain Audit: Mobile Lesson 14: Page Audit: Value Lesson 15: Page Audit: Layout & Design Lesson 16: Page Audit: Mobile Lesson 17: Page Audit: Keyword Targeted Lesson 18: Page Audit: Keyword Cannibalization Lesson 19: Page Audit: Cross-Linking and Siloing Lesson 20: Page Audit: Shareability Lesson 21: Page Audit: Duplicate Content Lesson 22: Page Audit: Stranded Page Lesson 23: Page Audit: Redirects Lesson 24: Page Audit: robots.txt and Meta robots Lesson 25: Page Audit: Page Load Speed Module 5:
Media and Link Building Lesson 1: is Earned The Big Picture Lesson 2: Paid and Owned Media Lesson 3: Link Building Today Lesson 4: Earning Links: Cross Linking Lesson 5: Earning Links: Competitive Research, Lesson 6: Earning Links: Content that is Generous Lesson 7: Earning Links: Build Link Bait Lesson 8: Earning Links: Create Primary Research Lesson 9: Earning Links: Getting Out More Lesson 10: Earning Links: Newsjacking Lesson 11: The Last Word How It Works.
Earned Media and Link Building Lesson 1: The Big Picture Lesson 2: Paid and Owned Media Lesson 3: Link Building Today Lesson 4: Earning Links: Cross Linking Lesson 5: Earning Links: Competitive Research, Lesson 6: Earning Links: Content that is Generous Lesson 7: Earning Links: Build Link Bait Lesson 8: Earning Links: Create Primary Research Lesson 9: Earning Links: Getting Out More Lesson 10: Earning Links: Newsjacking Lesson 11: The Last Word How It Works
THE COURSE is TAKE.
TAKE THE COURSE
The course is is an 8 hour intensive training, with 70 lessons, 14 handouts, 5 quizzes, & a final exam..
The course is an 8 hour intensive training, with 70 lessons, 14 handouts, 5 quizzes, & a final exam.
THE TEST is PASS.
PASS THE TEST
the exam. is 70% or better is required to pass.
70% or better is required to pass the exam.
You is have 3 attempts to pass..
You have 3 attempts to pass.
YOUR BADGE is DISPLAY.
DISPLAY YOUR BADGE
You'll is get a digital badge to share on your social channels & a printable certificate for framing..
You'll get a digital badge to share on your social channels & a printable certificate for framing.
Search Marketing Mastery Course - is Get Russ Henneberry, Only Price $77 Tag: Search Marketing Mastery Course - Russ Henneberry Review..
Get Search Marketing Mastery Course - Russ Henneberry, Only Price $77 Tag: Search Marketing Mastery Course - Russ Henneberry Review.
Marketing Mastery Course - is Search Russ Henneberry download..
Search Marketing Mastery Course - Russ Henneberry download.
Marketing Mastery Course - is Search Russ Henneberry discount..
Search Marketing Mastery Course - Russ Henneberry discount.