Customers from Content

Question and Answer

What is YOUR SITE TRAFFIC?

YOUR SITE TRAFFIC is GROW AND DRIVE QUALIFIED LEADS FROM CONTENT MARKETING The only content marketing system designed specifically to help B2B companies create standout content and generate qualified leads in a predictable and measurable way..

How does YOUR SITE TRAFFIC GROW?

GROW YOUR SITE TRAFFIC AND DRIVE QUALIFIED LEADS FROM CONTENT MARKETING The only content marketing system designed specifically to help B2B companies create standout content and generate qualified leads in a predictable and measurable way.

What is This system?

This system is is designed exclusively for B2B companies to help them build consistent traffic that generates highly qualified leads, and positions your company as a thought leader in your industry in a predictable, measurable way..

How does This system is designed exclusively?

This system is designed exclusively for B2B companies to help them build consistent traffic that generates highly qualified leads, and positions your company as a thought leader in your industry in a predictable, measurable way.

What is We’ve?

We’ve is personally applied this system at three different B2B companies, growing their traffic from 0 to 20,000 - 35,000 unique monthly visitors (in a year or less), and generating hundreds of thousands of dollars in revenue directly attributable to content..

How does We’ve personally applied?

We’ve personally applied this system at three different B2B companies, growing their traffic from 0 to 20,000 - 35,000 unique monthly visitors (in a year or less), and generating hundreds of thousands of dollars in revenue directly attributable to content.

What is over the past 18 months,?

over the past 18 months, is Now, through Grow and Convert, we’ve taught the same system to dozens of B2B companies via in person workshops and over the phone multi-month programs, and helped them achieve results like this: OUTCOMES YOU CAN EXPECT FROM OUR PROGRAM We’ve assembled our system into a video and action based online training program, with options to work 1-on-1 with us in person or over the phone, so any B2B content marketer, marketing team, agency, or entrepreneur can apply it to their own business to: Generate tens (or hundreds) of thousands of views every month to their blog..

How does over the past 18 months, taught?

Now, over the past 18 months, through Grow and Convert, we’ve taught the same system to dozens of B2B companies via in person workshops and over the phone multi-month programs, and helped them achieve results like this: OUTCOMES YOU CAN EXPECT FROM OUR PROGRAM We’ve assembled our system into a video and action based online training program, with options to work 1-on-1 with us in person or over the phone, so any B2B content marketer, marketing team, agency, or entrepreneur can apply it to their own business to: Generate tens (or hundreds) of thousands of views every month to their blog.

What is better qualified traffic,?

better qualified traffic, is Get better qualified traffic, so your content gets in front of your target customers..

How does better qualified traffic, Get?

Get better qualified traffic, so your content gets in front of your target customers.

What is tested conversion techniques?

tested conversion techniques is Use to convert that traffic into qualified leads..

How does tested conversion techniques Use?

Use tested conversion techniques to convert that traffic into qualified leads.

What is a writing team?

a writing team is Build to scale content production with limited resources..

How does a writing team Build?

Build a writing team to scale content production with limited resources.

What is high-quality B2B content marketing?

high-quality B2B content marketing is Done right, can generate leads at extremely competitive customer acquisition costs (CAC), and our system will show you: How to measure leads generated from content marketing so you can take the blindfolds off and know exactly what you’re getting in return from content efforts..

How does high-quality B2B content marketing can generate?

Done right, high-quality B2B content marketing can generate leads at extremely competitive customer acquisition costs (CAC), and our system will show you: How to measure leads generated from content marketing so you can take the blindfolds off and know exactly what you’re getting in return from content efforts.

What is content marketing CAC?

content marketing CAC is How to calculate and compare it to acquisition costs from other channels like outbound sales and paid ads..

How does content marketing CAC calculate?

How to calculate content marketing CAC and compare it to acquisition costs from other channels like outbound sales and paid ads.

What is THE UNIQUE CHALLENGES OF B2B CONTENT MARKETING Over?

THE UNIQUE CHALLENGES OF B2B CONTENT MARKETING Over is the past 18 months, we’ve talked to hundreds of marketers inside different companies who’ve told us about the unique challenges they face in running content marketing for B2B businesses (e.g., software, service, agencies): B2B CONTENT CHALLENGE #1: “DRIVING THE RIGHT KIND OF LEADS” Yes, of course B2B content marketers want traffic, but they have a unique challenge we hear about over and over again: Getting higher quality, more qualified traffic..

How does THE UNIQUE CHALLENGES OF B2B CONTENT MARKETING Over talked?

THE UNIQUE CHALLENGES OF B2B CONTENT MARKETING Over the past 18 months, we’ve talked to hundreds of marketers inside different companies who’ve told us about the unique challenges they face in running content marketing for B2B businesses (e.g., software, service, agencies): B2B CONTENT CHALLENGE #1: “DRIVING THE RIGHT KIND OF LEADS” Yes, of course B2B content marketers want traffic, but they have a unique challenge we hear about over and over again: Getting higher quality, more qualified traffic.

What is you’re?

you’re is If a B2B marketer, in the end, you’re not after pageviews, you don’t sell ads and you don’t really care about the size of your email list..

How does you’re not?

If you’re a B2B marketer, in the end, you’re not after pageviews, you don’t sell ads and you don’t really care about the size of your email list.

What is You?

You is want leads: a high quality, consistent stream of leads..

How does You want?

You want leads: a high quality, consistent stream of leads.

What is B2B CONTENT CHALLENGE #2:?

B2B CONTENT CHALLENGE #2: is “CREATING BETTER QUALITY CONTENT” To produce qualified leads, the marketers we’ve talked to know they need to create extremely targeted, relevant, high-quality content on a consistent basis.The question is how..

How does B2B CONTENT CHALLENGE #2: “CREATING?

B2B CONTENT CHALLENGE #2: “CREATING BETTER QUALITY CONTENT” To produce qualified leads, the marketers we’ve talked to know they need to create extremely targeted, relevant, high-quality content on a consistent basis.The question is how.

What is You?

You is may sell to specific roles inside of companies, such as: C-level executives, directors, or busy small business owners..

How does You may sell?

You may sell to specific roles inside of companies, such as: C-level executives, directors, or busy small business owners.

What is all cases,?

all cases, is In these B2B customers have tons of experience in your field..

How does all cases, have?

In all cases, these B2B customers have tons of experience in your field.

What is They?

They is aren’t impressed by “Top 10” posts and listicles..

How does They aren’t impressed?

They aren’t impressed by “Top 10” posts and listicles.

What is Feed Buzzfeed?

Feed Buzzfeed is Buzz monetizes any pageview..

How does Feed Buzzfeed Buzz?

Buzz Feed Buzzfeed monetizes any pageview.

What is You?

You is need qualified leads..

How does You need?

You need qualified leads.

What is Buzzfeed?

Buzzfeed is can produce listicles all day and get clicks by the thousands from an untargeted, indistinguishable heap of bored workers on their lunch break, and it’s fine for them because all pageviews are the same, all pageviews lead to ad impressions..

How does Buzzfeed can produce?

Buzzfeed can produce listicles all day and get clicks by the thousands from an untargeted, indistinguishable heap of bored workers on their lunch break, and it’s fine for them because all pageviews are the same, all pageviews lead to ad impressions.

What is You?

You is don’t have that luxury..

How does You don’t have that?

You don’t have that luxury.

What is Site visits?

Site visits is are worth nothing to your company if they aren’t coming from your target audience..

How does Site visits are?

Site visits are worth nothing to your company if they aren’t coming from your target audience.

What is One visit?

One visit is from a C-level executive that is looking to buy your enterprise software or hire an agency just like yours is worth immeasurably more than 1,000 visits from random consumers..

How does One visit is looking?

One visit from a C-level executive that is looking to buy your enterprise software or hire an agency just like yours is worth immeasurably more than 1,000 visits from random consumers.

What is you?

you is So can’t produce clickbait, you need to produce high quality content that will make them read on, subscribe, request a meeting or at least be impressed by your brand..

How does you can’t produce?

So you can’t produce clickbait, you need to produce high quality content that will make them read on, subscribe, request a meeting or at least be impressed by your brand.

What is you?

you is And need to do it consistently..

How does you need?

And you need to do it consistently.

What is Here?

Here is are quotes from marketers who have emailed us about producing better content: “I can come up with some good surface level topics, but I can’t propose any ground breaking topics like I know some people in the industry can.” “with finite resources we struggle to put out the level of content I would like” “…identifying topics for articles that drive the right kind of customers.” B2B CONTENT CHALLENGE #3: “LACK OF RESOURCES” If you’re a B2B marketer, agency owner, or entrepreneur we know you’re wearing many hats, so time is tight..

How does Here are quotes?

Here are quotes from marketers who have emailed us about producing better content: “I can come up with some good surface level topics, but I can’t propose any ground breaking topics like I know some people in the industry can.” “with finite resources we struggle to put out the level of content I would like” “…identifying topics for articles that drive the right kind of customers.” B2B CONTENT CHALLENGE #3: “LACK OF RESOURCES” If you’re a B2B marketer, agency owner, or entrepreneur we know you’re wearing many hats, so time is tight.

What is many growing businesses,?

many growing businesses, is And for budget is also tight..

How does many growing businesses, is also?

And for many growing businesses, budget is also tight.

What is it’s?

it’s is So no surprise that many marketers we’ve talked to tell us they know they need to create better quality content to get more qualified traffic, but they don’t have time..

How does it’s no?

So it’s no surprise that many marketers we’ve talked to tell us they know they need to create better quality content to get more qualified traffic, but they don’t have time.

What is Writing?

Writing is takes a lot of time, and they’re also managing social media, drip campaigns, landing pages, and more..

How does Writing takes a lot?

Writing takes a lot of time, and they’re also managing social media, drip campaigns, landing pages, and more.

What is you?

you is If run your own B2B business (agency, early stage startup, etc.), it’s even worse, you’re also talking to clients, doing customer support, or just running the whole businesses..

How does you run?

If you run your own B2B business (agency, early stage startup, etc.), it’s even worse, you’re also talking to clients, doing customer support, or just running the whole businesses.

What is You?

You is have even less time..

How does You have?

You have even less time.

What is you?

you is How do produce quality content at scale without having time for anything else or spending a fortune?.

How does you do?

How do you produce quality content at scale without having time for anything else or spending a fortune?

What is Here’s?

Here’s is what a few marketers with limited resources have written to us over email: “Our biggest challenge at the moment is trying to determine where to allocate resources while still trying to fill out resources (essentially, where will we get the most bang for our buck).” “We’re a small team so I think for now less often and higher quality could be the way forward.” B2B CONTENT CHALLENGE #4: “DISTRIBUTING CONTENT” Even the companies that are confident they are already producing high quality content have this challenge..

How does Here’s have written?

Here’s what a few marketers with limited resources have written to us over email: “Our biggest challenge at the moment is trying to determine where to allocate resources while still trying to fill out resources (essentially, where will we get the most bang for our buck).” “We’re a small team so I think for now less often and higher quality could be the way forward.” B2B CONTENT CHALLENGE #4: “DISTRIBUTING CONTENT” Even the companies that are confident they are already producing high quality content have this challenge.

What is you?

you is How do get your content seen by your target market?.

How does you do?

How do you get your content seen by your target market?

What is your posts?

your posts is Sharing on social media is not enough..

How does your posts Sharing?

Sharing your posts on social media is not enough.

What is It?

It is doesn’t drive consistent leads or qualified traffic (or, often, any traffic at all) to your content..

How does It doesn’t drive?

It doesn’t drive consistent leads or qualified traffic (or, often, any traffic at all) to your content.

What is Promotion?

Promotion is is hard for any company, but for a B2B business that is looking to attract busy executives or managers in highly specific roles, it’s even more of a challenge..

How does Promotion is?

Promotion is hard for any company, but for a B2B business that is looking to attract busy executives or managers in highly specific roles, it’s even more of a challenge.

What is You?

You is need to be extremely strategic in where and how you promote..

How does You need?

You need to be extremely strategic in where and how you promote.

What is this promotion and distribution piece?

this promotion and distribution piece is Without figuring out, it’s hard to make B2B content marketing work..

How does this promotion and distribution piece figuring?

Without figuring this promotion and distribution piece out, it’s hard to make B2B content marketing work.

What is Here’s?

Here’s is what B2B marketers struggling with content promotion have said to us: “Our #1 content marketing challenge is getting our content in front of our prospect audience. Typically we target the owner who is busy running a £5-10M businesses, are unlikely to read our blogs.” “How to get my content to move past my friends in the social spheres [to] get more traffic…..

How does Here’s have said?

Here’s what B2B marketers struggling with content promotion have said to us: “Our #1 content marketing challenge is getting our content in front of our prospect audience. Typically we target the owner who is busy running a £5-10M businesses, are unlikely to read our blogs.” “How to get my content to move past my friends in the social spheres [to] get more traffic….

What is I’m?

I’m is working now on a blog post with a much better more attractive headline.” B2B CONTENT CHALLENGE #5: “CONVERSIONS AND MEASURING ROI” Finally, if you’ve done everything else right, you need to know how to convert traffic into leads, and you need to measure how well you’re doing. Without those two pieces, content will always take a backseat to sales because no one in the company will know how much business it’s really bringing in..

How does I’m working?

I’m working now on a blog post with a much better more attractive headline.” B2B CONTENT CHALLENGE #5: “CONVERSIONS AND MEASURING ROI” Finally, if you’ve done everything else right, you need to know how to convert traffic into leads, and you need to measure how well you’re doing. Without those two pieces, content will always take a backseat to sales because no one in the company will know how much business it’s really bringing in.

What is The sales team?

The sales team is shows numbers, does your marketing team?.

How does The sales team shows?

The sales team shows numbers, does your marketing team?

What is Readers of Grow and Convert?

Readers of Grow and Convert is that have been in sales driven organizations know this: piltdownman 8 months ago I’ll make a couple of quick notes..

How does Readers of Grow and Convert have been?

Readers of Grow and Convert that have been in sales driven organizations know this: piltdownman 8 months ago I’ll make a couple of quick notes.

What is Most C-level people?

Most C-level people is come out of sales..

How does Most C-level people come out?

Most C-level people come out of sales.

What is They?

They is truly believe it’s what drives their companies Look at job postings for Marketing people and you’ll see; “1-2 years of experience. $13/hr.” This is how much they believe in marketing..

How does They truly believe?

They truly believe it’s what drives their companies Look at job postings for Marketing people and you’ll see; “1-2 years of experience. $13/hr.” This is how much they believe in marketing.

What is you?

you is How do measure lead generation from content when it can help in so many different ways, at so many different stages of the funnel?.

How does you do?

How do you measure lead generation from content when it can help in so many different ways, at so many different stages of the funnel?

What is it best?

it best is Is to just not try to measure it, count social followers or email list size and say that content is helping build “brand awareness”?.

How does it best Is?

Is it best to just not try to measure it, count social followers or email list size and say that content is helping build “brand awareness”?

What is questions B2B content marketers and CMOs?

questions B2B content marketers and CMOs is These are real have when thinking about the ROI of content marketing..

How does questions B2B content marketers and CMOs are?

These are real questions B2B content marketers and CMOs have when thinking about the ROI of content marketing.

What is Here?

Here is are a few quotes from marketers that wrote to us about this: “We have the content and the eyeballs - we struggle with capturing, nurturing (nothing in-place currently) and conversion.” “My number one challenge is understanding how to back into a content / digital marketing plan that will deliver X amount of leads in a given month…it’s hard to know in advance if getting to X amount of leads / month is even a possibility prior to starting, as well as the capital & people requirements to accomplish that aim.” CRITICAL B2B CONTENT MISTAKES To solve these challenges, you need to change the way you’re doing content marketing, and you can start by avoiding 3 of the most common mistakes we see… MISTAKE #1: FOCUSING ON TRAFFIC AS THE END GOAL Traffic is great, but as the first challenge states, what matters to your business isleads — qualified leads..

How does Here are?

Here are a few quotes from marketers that wrote to us about this: “We have the content and the eyeballs - we struggle with capturing, nurturing (nothing in-place currently) and conversion.” “My number one challenge is understanding how to back into a content / digital marketing plan that will deliver X amount of leads in a given month…it’s hard to know in advance if getting to X amount of leads / month is even a possibility prior to starting, as well as the capital & people requirements to accomplish that aim.” CRITICAL B2B CONTENT MISTAKES To solve these challenges, you need to change the way you’re doing content marketing, and you can start by avoiding 3 of the most common mistakes we see… MISTAKE #1: FOCUSING ON TRAFFIC AS THE END GOAL Traffic is great, but as the first challenge states, what matters to your business isleads — qualified leads.

What is them,?

them, is To get and conquer many of the B2B challenges mentioned above, you need to reframe your goals..

How does them, get?

To get them, and conquer many of the B2B challenges mentioned above, you need to reframe your goals.

What is Traffic?

Traffic is can’t be the end goal..

How does Traffic can’t be?

Traffic can’t be the end goal.

What is You?

You is can get some traffic with listicles and high-level “me too” content that is indistinguishable from what your competitors are producing. But will the traffic from those pieces include your target customers? Will the c-level executives, directors, or business owners you’re selling with decades of experience in your industry read yet another list of top tips on their own industry?.

How does You can get?

You can get some traffic with listicles and high-level “me too” content that is indistinguishable from what your competitors are producing. But will the traffic from those pieces include your target customers? Will the c-level executives, directors, or business owners you’re selling with decades of experience in your industry read yet another list of top tips on their own industry?

What is beginners??

beginners? is Or will that content only attract.

How does beginners? will?

Or will that content only attract beginners?

What is us?

us is Don’t get wrong, we focus on promotion and distribution extensively in this system and without a baseline of traffic, you can’t even hope to get leads..

How does us Don’t get?

Don’t get us wrong, we focus on promotion and distribution extensively in this system and without a baseline of traffic, you can’t even hope to get leads.

What is it?

it is But to make work, you need to start at the beginning and define who you’re targeting, research them extensively, dissect what works and what doesn’t, understand what they’re thinking at different stages of the buying funnel, and then strategically craft a content plan that includes specific content for different types (such as the 6 B2B Content Frameworks we outline in our system), for buyers at different stages of the funnel, with specific calls to action, and promoted in specific ways..

How does it make?

But to make it work, you need to start at the beginning and define who you’re targeting, research them extensively, dissect what works and what doesn’t, understand what they’re thinking at different stages of the buying funnel, and then strategically craft a content plan that includes specific content for different types (such as the 6 B2B Content Frameworks we outline in our system), for buyers at different stages of the funnel, with specific calls to action, and promoted in specific ways.

What is you?

you is This is how solve the 5 challenges above, not by simply opening Google Analytics and staring at your traffic numbers every week..

How does you is?

This is how you solve the 5 challenges above, not by simply opening Google Analytics and staring at your traffic numbers every week.

What is CONTENT?

CONTENT is MISTAKE #2: PRODUCING WITHOUT FIRST DEEPLY STUDYING YOUR TARGET CUSTOMERS You would be shocked how many times we’ve walked into a company, projected one of their latest blog posts on the wall, and asked “Has anyone in here talked to an actual customer who told you they needed this exact information?” and not a single hand was raised..

How does CONTENT MISTAKE?

MISTAKE #2: PRODUCING CONTENT WITHOUT FIRST DEEPLY STUDYING YOUR TARGET CUSTOMERS You would be shocked how many times we’ve walked into a company, projected one of their latest blog posts on the wall, and asked “Has anyone in here talked to an actual customer who told you they needed this exact information?” and not a single hand was raised.

What is blog post?

blog post is So why was that written?.

How does blog post was?

So why was that blog post written?

What is Zero percent of?

Zero percent of is (Hint: your customers have actually asked for a list of 10 tips about your industry..

How does Zero percent of (Hint:?

(Hint: Zero percent of your customers have actually asked for a list of 10 tips about your industry.

What is Zero.) Or,?

Zero.) Or, is we’ve worked with a number of businesses that have a wide base of customers: “We sell to enterprise, SMBs, in finance, and healthcare, and travel.” Then they try to satisfy all of these customers profiles with different content pieces and end up creating a hodgepodge of high level content on a wide range of topics..

How does Zero.) Or, worked?

Zero.) Or, we’ve worked with a number of businesses that have a wide base of customers: “We sell to enterprise, SMBs, in finance, and healthcare, and travel.” Then they try to satisfy all of these customers profiles with different content pieces and end up creating a hodgepodge of high level content on a wide range of topics.

What is Nothing?

Nothing is is focused, nothing stands out..

How does Nothing is?

Nothing is focused, nothing stands out.

What is The truth?

The truth is is, you need to nip this problem in the bud, before you write content..

How does The truth is,?

The truth is, you need to nip this problem in the bud, before you write content.

What is We?

We is never start a live workshop with a company with content, we start with their customers first..

How does We never start?

We never start a live workshop with a company with content, we start with their customers first.

What is We?

We is spend hours on this step, and only then do we move on to content ideas..

How does We spend?

We spend hours on this step, and only then do we move on to content ideas.

What is IT ALL YOURSELF?

IT ALL YOURSELF is MISTAKE #3: TRYING TO DO The resources challenge mentioned above is real, and it’s a mistake to try to solve it by “just working harder.” Writing does take a ton of time, and at some point in the process (far earlier than you would think), it doesn’t make sense for the marketer to do the writing in addition to all of the other work to make content marketing work..

How does IT ALL YOURSELF MISTAKE?

MISTAKE #3: TRYING TO DO IT ALL YOURSELF The resources challenge mentioned above is real, and it’s a mistake to try to solve it by “just working harder.” Writing does take a ton of time, and at some point in the process (far earlier than you would think), it doesn’t make sense for the marketer to do the writing in addition to all of the other work to make content marketing work.

What is INTRODUCING CUSTOMERS?

INTRODUCING CUSTOMERS is FROM CONTENT A B2B Content Marketing System These challenges and mistakes for B2B marketers are real..

How does INTRODUCING CUSTOMERS mistakes?

INTRODUCING CUSTOMERS FROM CONTENT A B2B Content Marketing System These challenges and mistakes for B2B marketers are real.

What is We?

We is had to learn them the hard way..

How does We had to learn?

We had to learn them the hard way.

What is the years?

the years is Over we’ve devised solutions to all of the mistakes and challenges B2B marketers face in regards to content marketing..

How does the years Over?

Over the years we’ve devised solutions to all of the mistakes and challenges B2B marketers face in regards to content marketing.

What is we?

we is That’s why partnered together to join our years of experience building traffic and converting it to develop a complete system for B2B content marketing: Customers from Content..

How does we partnered?

That’s why we partnered together to join our years of experience building traffic and converting it to develop a complete system for B2B content marketing: Customers from Content.

What is Customers?

Customers is from Content is a complete system, which means it covers the entire process of generating steady, predictable leads from content marketing, whether you’re starting content marketing from scratch or growing an existing operation: MODULE 1 UNDERSTANDING TARGET CUSTOMER MODULE 2 CONTENT STRATEGY MODULE 3 PROMOTION & DISTRIBUTION MODULE 4 CONVERTING TO LEADS MODULE 5 ANALYTICS & ROI MODULE 6 SCALING & HIRING WRITERS Over the past 18 months, while we’ve been writing blog posts under Grow and Convert in the foreground, we’ve been applying our system to over a dozen companies, having multiple phone calls and lessons over many weeks or spending full day intensive sessions with them in their office..

How does Customers is?

Customers from Content is a complete system, which means it covers the entire process of generating steady, predictable leads from content marketing, whether you’re starting content marketing from scratch or growing an existing operation: MODULE 1 UNDERSTANDING TARGET CUSTOMER MODULE 2 CONTENT STRATEGY MODULE 3 PROMOTION & DISTRIBUTION MODULE 4 CONVERTING TO LEADS MODULE 5 ANALYTICS & ROI MODULE 6 SCALING & HIRING WRITERS Over the past 18 months, while we’ve been writing blog posts under Grow and Convert in the foreground, we’ve been applying our system to over a dozen companies, having multiple phone calls and lessons over many weeks or spending full day intensive sessions with them in their office.

What is We’ve?

We’ve is been tweaking and applying and tweaking and applying..

How does We’ve been tweaking?

We’ve been tweaking and applying and tweaking and applying.

What is we’ve?

we’ve is Now assembled all of the strategies we’ve tested on real companies into an online self-paced training program so that any B2B marketing team, individual marketer, agency owner, or entrepreneur can use it to grow traffic, leads, and sales from content..

How does we’ve assembled?

Now we’ve assembled all of the strategies we’ve tested on real companies into an online self-paced training program so that any B2B marketing team, individual marketer, agency owner, or entrepreneur can use it to grow traffic, leads, and sales from content.

What is The online program?

The online program is is like nothing we've produced before..

How does The online program is like?

The online program is like nothing we've produced before.

What is It?

It is includes: 38 HD streaming videos that explain each module and lesson of our system in-depth (in 7-20 minute digestible videos) Devesh or Benji narrating in each video, giving a personal feel through the entire program (screenshots below) Detailed downloadable slides for each video that you can share with your team or reference at any time Examples, case studies, and teardowns of multiple different B2B businesses in each module A live, editable Working Document with action items and brainstorming ideas where you'll build your content strategy as you go 2 custom spreadsheet models to calculate Cost of Acquisition and decide which conversion path is best for your business 3 Live, recorded Q&A video calls with Benji and Devesh where you can ask detailed questions and get answers Access to the private CFC Slack Group where you can network with and learn from the CFC community When you apply this system, you’ll be able to: Produce high quality, relevant content that attracts your company’s ideal customers..

How does It includes:?

It includes: 38 HD streaming videos that explain each module and lesson of our system in-depth (in 7-20 minute digestible videos) Devesh or Benji narrating in each video, giving a personal feel through the entire program (screenshots below) Detailed downloadable slides for each video that you can share with your team or reference at any time Examples, case studies, and teardowns of multiple different B2B businesses in each module A live, editable Working Document with action items and brainstorming ideas where you'll build your content strategy as you go 2 custom spreadsheet models to calculate Cost of Acquisition and decide which conversion path is best for your business 3 Live, recorded Q&A video calls with Benji and Devesh where you can ask detailed questions and get answers Access to the private CFC Slack Group where you can network with and learn from the CFC community When you apply this system, you’ll be able to: Produce high quality, relevant content that attracts your company’s ideal customers.

What is a plan?

a plan is Have to promote each piece beyond just sharing on social media..

How does a plan Have?

Have a plan to promote each piece beyond just sharing on social media.

What is beforehand?

beforehand is Know which posts will likely convert leads and which won’t..

How does beforehand Know?

Know beforehand which posts will likely convert leads and which won’t.

What is calls?

calls is Create tailored to action for key articles..

How does calls Create tailored?

Create tailored calls to action for key articles.

What is emails?

emails is Know when to capture to nurture or when to go directly of the sale..

How does emails Know?

Know when to capture emails to nurture or when to go directly of the sale.

What is ROI?

ROI is Calculate & model the CAC of your content marketing (vs..

How does ROI Calculate?

Calculate ROI & model the CAC of your content marketing (vs.

What is sales?

sales is and paid media CAC) Build and manage a team of writers to scale your content operation MODULE #1: KNOW EXACTLY WHO TO TARGET User Research You’ll learn: The #1 mistake B2B content marketers make (that makes it difficult for them to attract qualified leads.) How to identify your absolute best customers (even if you serve multiple company sizes or verticals) Our 3 layers of tactics to deeply understand the pain points of your target customers..

How does sales paid?

sales and paid media CAC) Build and manage a team of writers to scale your content operation MODULE #1: KNOW EXACTLY WHO TO TARGET User Research You’ll learn: The #1 mistake B2B content marketers make (that makes it difficult for them to attract qualified leads.) How to identify your absolute best customers (even if you serve multiple company sizes or verticals) Our 3 layers of tactics to deeply understand the pain points of your target customers.

What is you?

you is Once do this, solving Challenge #2 above becomes infinitely easier..

How does you do?

Once you do this, solving Challenge #2 above becomes infinitely easier.

What is mirage content How?

mirage content How is and why the main problem stems from a lack of user research, not writing style or experience..

How does mirage content How stems?

mirage content How and why the main problem stems from a lack of user research, not writing style or experience.

What is You’ll?

You’ll is get an exact action plan in your working content strategy document to take action immediately..

How does You’ll get?

You’ll get an exact action plan in your working content strategy document to take action immediately.

What is MODULE #2:?

MODULE #2: is CREATE OUTSTANDING CONTENT Content Strategy You’ll learn: Our 6 B2B Content Frameworks..

How does MODULE #2: CREATE?

MODULE #2: CREATE OUTSTANDING CONTENT Content Strategy You’ll learn: Our 6 B2B Content Frameworks.

What is specific content?

specific content is How to produce focused, that attracts the right audience..

How does specific content produce?

How to produce focused, specific content that attracts the right audience.

What is the 6 frameworks?

the 6 frameworks is How can be used to attract customers at different stages of the buyers’ journey (most content marketers don’t think of content in this way)..

How does the 6 frameworks can be used to attract?

How the 6 frameworks can be used to attract customers at different stages of the buyers’ journey (most content marketers don’t think of content in this way).

What is You’ll?

You’ll is take action immediately by developing ideas for each framework in your working content strategy document..

How does You’ll take?

You’ll take action immediately by developing ideas for each framework in your working content strategy document.

What is You?

You is can also get quick feedback from us and other members in our private Slack group..

How does You can also get quick?

You can also get quick feedback from us and other members in our private Slack group.

What is MODULE #3:?

MODULE #3: is PROMOTE WHERE YOUR CUSTOMERS ARE Content Promotion You’ll learn: Why just “sharing on social” and “sending an email” isn’t enough to get your content seen by your ideal customers How to flip your thinking about promotion from a list of channels to a deep understanding of your target customers’ online behaviors Our Community Content Promotion Strategy How to develop targeted partnerships with influential sites How to “work your way up” with influencers and sites to slowly build credibility When to have guest posts on your site vs..

How does MODULE #3: PROMOTE?

MODULE #3: PROMOTE WHERE YOUR CUSTOMERS ARE Content Promotion You’ll learn: Why just “sharing on social” and “sending an email” isn’t enough to get your content seen by your ideal customers How to flip your thinking about promotion from a list of channels to a deep understanding of your target customers’ online behaviors Our Community Content Promotion Strategy How to develop targeted partnerships with influential sites How to “work your way up” with influencers and sites to slowly build credibility When to have guest posts on your site vs.

What is other sites How?

other sites How is guesting posting on to leverage certain content frameworks into PR opportunities that drive tons of traffic..

How does other sites How guesting?

guesting posting on other sites How to leverage certain content frameworks into PR opportunities that drive tons of traffic.

What is You’ll?

You’ll is take action immediately by developing a list of promotion channels and communities in your content strategy working document and having a new process to promote your content before and after it’s published..

How does You’ll take?

You’ll take action immediately by developing a list of promotion channels and communities in your content strategy working document and having a new process to promote your content before and after it’s published.

What is MODULE #4:?

MODULE #4: is CONVERT CONTENT TRAFFIC INTO SALES LEADS Conversions You’ll learn: Why deciding between email newsletter (nurture) based CTAs and direct lead capture is the most important conversion decision you’ll make..

How does MODULE #4: CONVERT?

MODULE #4: CONVERT CONTENT TRAFFIC INTO SALES LEADS Conversions You’ll learn: Why deciding between email newsletter (nurture) based CTAs and direct lead capture is the most important conversion decision you’ll make.

What is thinking of CTAs and conversions?

thinking of CTAs and conversions is Why on a post-by-post basis is critical (And how other content marketers just don’t think like this.) When it makes sense to intentionally decrease conversion rates to improve lead quality..

How does thinking of CTAs and conversions is?

Why thinking of CTAs and conversions on a post-by-post basis is critical (And how other content marketers just don’t think like this.) When it makes sense to intentionally decrease conversion rates to improve lead quality.

What is it?

it is When makes sense to AB test so you’re not constantly feeling “AB testing guilt”..

How does it makes?

When it makes sense to AB test so you’re not constantly feeling “AB testing guilt”.

What is actual examples?

actual examples is See of content-based AB tests so you know where to focus..

How does actual examples See?

See actual examples of content-based AB tests so you know where to focus.

What is You’ll?

You’ll is take action immediately via a recommended starting point for your blog’s calls to action and a framework to customize and optimize from there..

How does You’ll take?

You’ll take action immediately via a recommended starting point for your blog’s calls to action and a framework to customize and optimize from there.

What is MODULE #5:?

MODULE #5: is THE ROI OF CONTENT MARKETING Analytics & Cost Acquisition You’ll learn: Our model for computing customer acquisition cost (CAC) of content marketing Our simple models for sales and paid ad CAC How to compare content marketing CAC to sales and paid ad CAC How to use the model to determine 1 month, 3 month, and longer term goals How to decide which factors affect CAC a lot versus which don’t matter Setting up Google Analytics goals to measure leads from content marketing The handful of Google Analytics reports that matter for content marketers and which you can stop worrying about You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are..

How does MODULE #5: learn:?

MODULE #5: THE ROI OF CONTENT MARKETING Analytics & Cost Acquisition You’ll learn: Our model for computing customer acquisition cost (CAC) of content marketing Our simple models for sales and paid ad CAC How to compare content marketing CAC to sales and paid ad CAC How to use the model to determine 1 month, 3 month, and longer term goals How to decide which factors affect CAC a lot versus which don’t matter Setting up Google Analytics goals to measure leads from content marketing The handful of Google Analytics reports that matter for content marketers and which you can stop worrying about You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are.

What is your team?

your team is This will help focus (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions..

How does your team will help?

This will help focus your team (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions.

What is MODULE #6:?

MODULE #6: is SCALING YOUR CONTENT MACHINE Hiring & Outsourcing You’ll learn: Why it doesn’t make sense to ask a single content marketer to also write all the content (and where this person should be focusing instead) How to create high quality content using outsourced writers How to find freelance writers (even if you’re in a technical niche) How to evaluate freelance writers (easy, multi-filter process) How much to pay freelance writers How to manage freelance writers and integrate them on your team Why using agencies to outsource writing (or all content marketing) doesn’t align incentives (and therefore often leads to frustration on both sides) When it makes sense to hire additional employees vs scale with freelance You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are..

How does MODULE #6: SCALING?

MODULE #6: SCALING YOUR CONTENT MACHINE Hiring & Outsourcing You’ll learn: Why it doesn’t make sense to ask a single content marketer to also write all the content (and where this person should be focusing instead) How to create high quality content using outsourced writers How to find freelance writers (even if you’re in a technical niche) How to evaluate freelance writers (easy, multi-filter process) How much to pay freelance writers How to manage freelance writers and integrate them on your team Why using agencies to outsource writing (or all content marketing) doesn’t align incentives (and therefore often leads to frustration on both sides) When it makes sense to hire additional employees vs scale with freelance You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are.

What is your team?

your team is This will help focus (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions..

How does your team will help?

This will help focus your team (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions.

What is CUSTOMERS?

CUSTOMERS is WHAT MAKES FROM CONTENT DIFFERENT?.

How does CUSTOMERS MAKES?

WHAT MAKES CUSTOMERS FROM CONTENT DIFFERENT?

What is Tactics Most content marketing?

Tactics Most content marketing is programs talk about content marketing in generalities or list a bunch of tactics that have worked for them..

How does Tactics Most content marketing programs talk?

Tactics Most content marketing programs talk about content marketing in generalities or list a bunch of tactics that have worked for them.

What is We’ve?

We’ve is produced a full end-to-end system..

How does We’ve produced?

We’ve produced a full end-to-end system.

What is Each company?

Each company is is different, but after you, or your employee(s) take this program, you’ll have a full process from build, measure, and scale a content marketing operation..

How does Each company is?

Each company is different, but after you, or your employee(s) take this program, you’ll have a full process from build, measure, and scale a content marketing operation.

What is 02 Exclusively?

02 Exclusively is for B2B companies Content marketing for B2C and B2B is not the same..

How does 02 Exclusively marketing?

02 Exclusively for B2B companies Content marketing for B2C and B2B is not the same.

What is similarities,?

similarities, is Of course there are but there are huge differences (almost nobody discusses this)..

How does similarities, are?

Of course there are similarities, but there are huge differences (almost nobody discusses this).

What is This system?

This system is is exclusively for B2B..

How does This system is exclusively?

This system is exclusively for B2B.

What is We?

We is don’t waste time going over making funny viral videos or leveraging Instagram celebrities..

How does We don’t waste?

We don’t waste time going over making funny viral videos or leveraging Instagram celebrities.

What is Everything?

Everything is is tailored to the unique challenges of B2B companies: attracting a smaller number of high value deals, marketing to busy executives and managers, long sales cycle, niche material, technical material, computing CAC, interfacing between sales and marketing, etc. 03 Multiple Years The instructors, Benji and Devesh, didn’t stumble upon these methods last month..

How does Everything is tailored?

Everything is tailored to the unique challenges of B2B companies: attracting a smaller number of high value deals, marketing to busy executives and managers, long sales cycle, niche material, technical material, computing CAC, interfacing between sales and marketing, etc. 03 Multiple Years The instructors, Benji and Devesh, didn’t stumble upon these methods last month.

What is We’ve?

We’ve is worked with companies over the last 18 months teaching this system..

How does We’ve worked?

We’ve worked with companies over the last 18 months teaching this system.

What is They’ve?

They’ve is implemented the system in real B2B companies over the last 7 years..

How does They’ve implemented?

They’ve implemented the system in real B2B companies over the last 7 years.

What is They?

They is have a decade of combined experience on these exact systems..

How does They have?

They have a decade of combined experience on these exact systems.

What is They’ve?

They’ve is grown blogs to 20,000 and 35,000 unique monthly visitors and have driven hundreds of thousands of dollars of revenue..

How does They’ve grown?

They’ve grown blogs to 20,000 and 35,000 unique monthly visitors and have driven hundreds of thousands of dollars of revenue.

What is 04 Multiple Companies?

04 Multiple Companies is A lot of people have one success in content marketing and decide that they now have the knowledge to teach it to others..

How does 04 Multiple Companies have?

04 Multiple Companies A lot of people have one success in content marketing and decide that they now have the knowledge to teach it to others.

What is nuances?

nuances is But there’s in the approach to different types of companies and industries that people who’ve done it once don’t understand..

How does nuances people?

But there’s nuances in the approach to different types of companies and industries that people who’ve done it once don’t understand.

What is Benji?

Benji is has grown content traffic for multiple companies (Vistage, ThinkApps, Everwise, and of course Grow and Convert) across different verticals..

How does Benji has grown?

Benji has grown content traffic for multiple companies (Vistage, ThinkApps, Everwise, and of course Grow and Convert) across different verticals.

What is it’s?

it’s is Each has own quirks, he’s dealt with them..

How does it’s has?

Each has it’s own quirks, he’s dealt with them.

What is Devesh?

Devesh is has run AB tests on content for multiple companies (When I Work, Backlinko, ValueWalk, Videofruit) of different sizes and in different verticals..

How does Devesh has?

Devesh has run AB tests on content for multiple companies (When I Work, Backlinko, ValueWalk, Videofruit) of different sizes and in different verticals.

What is We’ve?

We’ve is taken our combined learnings and formulated this program..

How does We’ve taken?

We’ve taken our combined learnings and formulated this program.

What is 05 Multiple Current Customers?

05 Multiple Current Customers is We’ve tested this exact system for the past 18 months across over a dozen companies listed on this page, in all different industries..

How does 05 Multiple Current Customers tested?

05 Multiple Current Customers We’ve tested this exact system for the past 18 months across over a dozen companies listed on this page, in all different industries.

What is We?

We is spent time doing this for the past year and a half to make sure our system was teachable and could be implemented by real companies without us being there every day..

How does We spent?

We spent time doing this for the past year and a half to make sure our system was teachable and could be implemented by real companies without us being there every day.

What is 06 Designed?

06 Designed is to Scale Our system isn’t just a buffet of tactics that someone (anyone!) could use to “grow”..

How does 06 Designed isn’t just?

06 Designed to Scale Our system isn’t just a buffet of tactics that someone (anyone!) could use to “grow”.

What is We?

We is teach the strategy and how to execute on it..

How does We teach?

We teach the strategy and how to execute on it.

What is We?

We is know that a single person cannot do everything at once..

How does We know that?

We know that a single person cannot do everything at once.

What is Benji?

Benji is has lived it..

How does Benji has lived?

Benji has lived it.

What is we?

we is So have an entire section on outsourcing and scaling content production..

How does we have?

So we have an entire section on outsourcing and scaling content production.

What is We?

We is haven’t seen any other program online or offline that teaches this..

How does We haven’t seen?

We haven’t seen any other program online or offline that teaches this.

What is 07 Networking?

07 Networking is with Other B2B Marketers One of the benefits that past workshop participants have cited is networking with other marketers in similar roles..

How does 07 Networking have cited?

07 Networking with Other B2B Marketers One of the benefits that past workshop participants have cited is networking with other marketers in similar roles.

What is Everyone?

Everyone is taking this program will be part of a private Slack Group where you can ask questions, get feedback, post content, get promotion help and interact directly with us an marketers across many different companies..

How does Everyone taking?

Everyone taking this program will be part of a private Slack Group where you can ask questions, get feedback, post content, get promotion help and interact directly with us an marketers across many different companies.