The Fast Track to Marketing-Writing Mastery – Well-Fed Craft

Question and Answer

What is I’d?

I’d is like you to have my “how-to” blueprints for 11 of the most common commercial-writing projects out there. I’m talking about specific, step-by-step do this, then do that…guidance..

How does I’d like?

I’d like you to have my “how-to” blueprints for 11 of the most common commercial-writing projects out there. I’m talking about specific, step-by-step do this, then do that…guidance.

What is 74 real samples?

74 real samples is Along with you can model..

How does 74 real samples can model.?

Along with 74 real samples you can model.

What is Dear friend,?

Dear friend, is To succeed as a freelance commercial writer you have to promote yourself consistently..

How does Dear friend, succeed?

Dear friend, To succeed as a freelance commercial writer you have to promote yourself consistently.

What is I’ve?

I’ve is That’s what taught for years in The Well-Fed Writer..

How does I’ve taught?

That’s what I’ve taught for years in The Well-Fed Writer.

What is over the past?

over the past is But few years readers have also asked for help on commercial-writing assignments… “I’ve never done a capabilities brochure – any advice?” Or… “How do you structure an effective postcard direct-mail campaign?” Or… “Any suggestions on creating a good tagline (or name or headline)?” As a 26-year veteran commercial writer, I’ve learned—step—by—error—ridden—step, and through copious expense of blood, sweat and tears—the most effective ways to write all the major projects “commercial writing” I encountered in the field..

How does over the past have also asked?

But over the past few years readers have also asked for help on commercial-writing assignments… “I’ve never done a capabilities brochure – any advice?” Or… “How do you structure an effective postcard direct-mail campaign?” Or… “Any suggestions on creating a good tagline (or name or headline)?” As a 26-year veteran commercial writer, I’ve learned—step—by—error—ridden—step, and through copious expense of blood, sweat and tears—the most effective ways to write all the major projects “commercial writing” I encountered in the field.

What is brochures?

brochures is Marketing (across the spectrum), direct-mail campaigns, ad copy, email marketing, landing pages, web messaging/content, case studies, white papers, sales letters, taglines, slogans, naming and much more..

How does brochures Marketing?

Marketing brochures (across the spectrum), direct-mail campaigns, ad copy, email marketing, landing pages, web messaging/content, case studies, white papers, sales letters, taglines, slogans, naming and much more.

What is short,?

short, is In any writing a business needs to create in the course of communicating with prospects, clients AND employees..

How does short, needs?

In short, any writing a business needs to create in the course of communicating with prospects, clients AND employees.

What is I?

I is So decided to start a few small coaching groups where we studied actual samples… These groups have been a huge hit..

How does I decided?

So I decided to start a few small coaching groups where we studied actual samples… These groups have been a huge hit.

What is My students?

My students is have gotten a ton of value, as you can see from the testimonials below..

How does My students have gotten?

My students have gotten a ton of value, as you can see from the testimonials below.

What is my group-coaching series?

my group-coaching series is But, are infrequent, and when they do happen, the timing (AND the price) often doesn’t work for people..

How does my group-coaching series are?

But, my group-coaching series are infrequent, and when they do happen, the timing (AND the price) often doesn’t work for people.

What is my readers?

my readers is Lately, many of have been asking me for a self-paced option for this training..

How does my readers have been asking?

Lately, many of my readers have been asking me for a self-paced option for this training.

What is I?

I is put that off because I was really busy..

How does I put?

I put that off because I was really busy.

What is my travel schedule?

my travel schedule is Or kept getting in the way… But, this past fall, I finally sat down to put it together—to distill everything I’ve learned about HOW to write these projects into ONE offering, and, in the process, save you 26 years worth of learning..

How does my travel schedule kept getting?

Or my travel schedule kept getting in the way… But, this past fall, I finally sat down to put it together—to distill everything I’ve learned about HOW to write these projects into ONE offering, and, in the process, save you 26 years worth of learning.

What is The result?

The result is is something I’m incredibly proud of: Get The Fast Track to Marketing-Writing Mastery - Well-Fed Craft , Only Price $57 Introducing: Well-Fed Craft: The Fast Track to Marketing-Writing Mastery The Structure and Strategy Behind Effective Commercial Writing What’s In “Well-Fed Craft”?.

How does The result is?

The result is something I’m incredibly proud of: Get The Fast Track to Marketing-Writing Mastery - Well-Fed Craft , Only Price $57 Introducing: Well-Fed Craft: The Fast Track to Marketing-Writing Mastery The Structure and Strategy Behind Effective Commercial Writing What’s In “Well-Fed Craft”?

What is Module 1:?

Module 1: is Introduction & a “Refresher” on Sales/Marketing Fundamentals (audio-only) Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Building” Module 3: Larger Brochures and More Examples of Effective Structures for “Case-Building” Module 4: Postcard Direct Mail and Web Site Messaging/Content Module 5: Case Studies: Third-Party Success Stories Boost Credibility Module 6: White Papers: “The King of Content” Module 7: Getting “Into Their World” and Using Themes Effectively Module 8: Using Stories (Real or Fictitious) to Legitimize, Humanize and Demonstrate Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions” Strategy) Module 10: Basics of Sales Letters and Landing Pages Module 11: A “Short-Copy” Primer: Taglines/Slogans, Naming, Headlines and More Who’s Well-Fed Craft For?.

How does Module 1: Boost?

Module 1: Introduction & a “Refresher” on Sales/Marketing Fundamentals (audio-only) Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Building” Module 3: Larger Brochures and More Examples of Effective Structures for “Case-Building” Module 4: Postcard Direct Mail and Web Site Messaging/Content Module 5: Case Studies: Third-Party Success Stories Boost Credibility Module 6: White Papers: “The King of Content” Module 7: Getting “Into Their World” and Using Themes Effectively Module 8: Using Stories (Real or Fictitious) to Legitimize, Humanize and Demonstrate Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions” Strategy) Module 10: Basics of Sales Letters and Landing Pages Module 11: A “Short-Copy” Primer: Taglines/Slogans, Naming, Headlines and More Who’s Well-Fed Craft For?

What is Anyone—?

Anyone— is whether newbie or experienced writer—either struggling with how to write “commercial” projects, or wanting to broaden their “tactic arsenal.” Anyone new to the field of marketing writing (so how would you know?) Anyone who’s transitioning from journalism (again, how would you know?) Anyone who’s focused on one or two project types, and wants to diversify their range of project skills..

How does Anyone— struggling?

Anyone—whether newbie or experienced writer—either struggling with how to write “commercial” projects, or wanting to broaden their “tactic arsenal.” Anyone new to the field of marketing writing (so how would you know?) Anyone who’s transitioning from journalism (again, how would you know?) Anyone who’s focused on one or two project types, and wants to diversify their range of project skills.

What is Anyone?

Anyone is And most importantly… who’d like to invest a few days to learn what took me 26 years to assimilate!.

How does Anyone like?

And most importantly… Anyone who’d like to invest a few days to learn what took me 26 years to assimilate!

What is Craft,?

Craft, is In Well-Fed you’ll discover: How to build a marketing piece that grabs readers and keeps them engaged..

How does Craft, discover:?

In Well-Fed Craft, you’ll discover: How to build a marketing piece that grabs readers and keeps them engaged.

What is you?

you is What must include on the website’s homepage to ensure it gets found and read (and the most popular trends in web copy layout today!)..

How does you must include?

What you must include on the website’s homepage to ensure it gets found and read (and the most popular trends in web copy layout today!).

What is 5 unusual project?

5 unusual project is types you’ve likely never seen before (but which will add welcome depth to your marketing arsenal…)..

How does 5 unusual project types?

5 unusual project types you’ve likely never seen before (but which will add welcome depth to your marketing arsenal…).

What is The writing?

The writing is sample (a tiny part of a larger project), which, when the client saw it, had him increase the budget for the rest of the project by 150%!.

How does The writing sample?

The writing sample (a tiny part of a larger project), which, when the client saw it, had him increase the budget for the rest of the project by 150%!

What is The 1 case-study format?

The 1 case-study format is guaranteed to instantly boost the color, drama and readability of your work..

How does The 1 case-study format guaranteed?

The 1 case-study format guaranteed to instantly boost the color, drama and readability of your work.

What is The 2 elements?

The 2 elements is that will instantly and significantly improve any sales letter..

How does The 2 elements will instantly?

The 2 elements that will instantly and significantly improve any sales letter.

What is The 1 powerful question—?

The 1 powerful question— is which, when you can answer it “yes”—will instantly boost the clarity and accessibility of any marketing piece. Multiple copy-structuring tactics that powerfully and effectively “build a case” for a product or service..

How does The 1 powerful question— can answer?

The 1 powerful question—which, when you can answer it “yes”—will instantly boost the clarity and accessibility of any marketing piece. Multiple copy-structuring tactics that powerfully and effectively “build a case” for a product or service.

What is 3 real-world examples of copy?

3 real-world examples of copy is that “gets into a client’s world” and makes them FAR more receptive to your offering. The 3 key white-paper types—straight from THE white-paper guru—that virtually all WPs fall into (talk about simplification!) How to use “themes” to create a powerful thread that draws a reader along and highlights the benefits of a product or service..

How does 3 real-world examples of copy “gets?

3 real-world examples of copy that “gets into a client’s world” and makes them FAR more receptive to your offering. The 3 key white-paper types—straight from THE white-paper guru—that virtually all WPs fall into (talk about simplification!) How to use “themes” to create a powerful thread that draws a reader along and highlights the benefits of a product or service.

What is 8 examples?

8 examples is of using humor to draw ‘em in and keep ‘em reading..

How does 8 examples using?

8 examples of using humor to draw ‘em in and keep ‘em reading.

What is stories—real?

stories—real is How using or fictitious—will legitimize, humanize and/or demonstrate a product or service..

How does stories—real using?

How using stories—real or fictitious—will legitimize, humanize and/or demonstrate a product or service.

What is The potent “___Questions” strategy?

The potent “___Questions” strategy is that will instantly transform your client into “The Credible Good Guy.” The product-introduction brochure that took the form of an engaging and impactful “birth announcement”!.

How does The potent “___Questions” strategy will instantly transform?

The potent “___Questions” strategy that will instantly transform your client into “The Credible Good Guy.” The product-introduction brochure that took the form of an engaging and impactful “birth announcement”!

What is Numerous “Before/After” scenarios?

Numerous “Before/After” scenarios is that underscore what works and what doesn’t in a marketing piece..

How does Numerous “Before/After” scenarios underscore?

Numerous “Before/After” scenarios that underscore what works and what doesn’t in a marketing piece.

What is The 2 resources?

The 2 resources is that will dramatically enhance the creativity and results of any tagline, naming or headline exercise..

How does The 2 resources will dramatically enhance?

The 2 resources that will dramatically enhance the creativity and results of any tagline, naming or headline exercise.

What is 5 different brochure?

5 different brochure is formats and examples of effective execution the client loved..

How does 5 different brochure formats?

5 different brochure formats and examples of effective execution the client loved.

What is Dozens of examples headlines and subheads?

Dozens of examples headlines and subheads is that catch a reader’s eye, convey the benefits, and allow for productive scanning..

How does Dozens of examples headlines and subheads catch?

Dozens of examples headlines and subheads that catch a reader’s eye, convey the benefits, and allow for productive scanning.

What is The Fast Track?

The Fast Track is Get to Marketing-Writing Mastery - Well-Fed Craft , Only Price $57 Tag: The Fast Track to Marketing-Writing Mastery - Well-Fed Craft Review..

How does The Fast Track Get?

Get The Fast Track to Marketing-Writing Mastery - Well-Fed Craft , Only Price $57 Tag: The Fast Track to Marketing-Writing Mastery - Well-Fed Craft Review.