The 7-Figure Facebook Ads Playbook – ZASR Digital

Question and Answer

What is Your Testing,?

Your Testing, is Ignite Optimisation & Scaling With The 7-Figure Facebook Ads Playbook A STRUCTURED APPROACH TO SETTING UP FUNNELS, TESTING AUDIENCES & ADS, OPTIMISING PROFITABILITY AND SCALING REVENUE FOR ECOMMERCE & DIGITAL PRODUCTS I'VE BEEN A SUCCESSFUL MARKETER FOR 15 YEARS, BUT THIS DIDN'T STOP ME MAKING MISTAKES WHEN I FIRST STARTED OUT WITH FACEBOOK ADS..

How does Your Testing, Ignite?

Ignite Your Testing, Optimisation & Scaling With The 7-Figure Facebook Ads Playbook A STRUCTURED APPROACH TO SETTING UP FUNNELS, TESTING AUDIENCES & ADS, OPTIMISING PROFITABILITY AND SCALING REVENUE FOR ECOMMERCE & DIGITAL PRODUCTS I'VE BEEN A SUCCESSFUL MARKETER FOR 15 YEARS, BUT THIS DIDN'T STOP ME MAKING MISTAKES WHEN I FIRST STARTED OUT WITH FACEBOOK ADS.

What is It?

It is took me TWO YEARS to finally figure out a formula that would work for me..

How does It took?

It took me TWO YEARS to finally figure out a formula that would work for me.

What is I?

I is read, listened, attended, paid but still didn't manage to profit and scale predictably..

How does I read,?

I read, listened, attended, paid but still didn't manage to profit and scale predictably.

What is a year?

a year is Spent boosting posts thinking that was the only way to run ads Couldn't make sense of the range of targeting and ad options Found very little practical help let alone guidance on exactly what I should be doing Was close to giving up on Facebook Ads as a viable advertising platform Found a formula that worked back in 2014, that's continued to pay dividends today!.

How does a year Spent?

Spent a year boosting posts thinking that was the only way to run ads Couldn't make sense of the range of targeting and ad options Found very little practical help let alone guidance on exactly what I should be doing Was close to giving up on Facebook Ads as a viable advertising platform Found a formula that worked back in 2014, that's continued to pay dividends today!

What is I've?

I've is not had it easy, working my up the corporate ladder as a self-taught marketer..

How does I've not had it?

I've not had it easy, working my up the corporate ladder as a self-taught marketer.

What is I?

I is learned SEO, Content Marketing, Affiliate Marketing, TV advertising, you name it..

How does I learned?

I learned SEO, Content Marketing, Affiliate Marketing, TV advertising, you name it.

What is I?

I is was always curious about the possibilities of Marketing until I realised just how powerful Facebook was..

How does I was always?

I was always curious about the possibilities of Marketing until I realised just how powerful Facebook was.

What is - I?

- I is wasted hundreds if not thousands trying to test things out without know how to get things working - I struggled to repeat my successes as I failed to develop a strategy, relying on chance - I always felt Facebook was against me; just when things got working the rug was pulled from beneath me - I felt inferior looking at other people's results, wondering what their secrets were... Does any of that resonate?.

How does - I wasted?

- I wasted hundreds if not thousands trying to test things out without know how to get things working - I struggled to repeat my successes as I failed to develop a strategy, relying on chance - I always felt Facebook was against me; just when things got working the rug was pulled from beneath me - I felt inferior looking at other people's results, wondering what their secrets were... Does any of that resonate?

What is My first success?

My first success is was with a company called Lost My Name (now Wonderbly) in 2014 - we became the poster child for Facebook due to our amazing success!.

How does My first success was?

My first success was with a company called Lost My Name (now Wonderbly) in 2014 - we became the poster child for Facebook due to our amazing success!

What is I?

I is helped scale them from 6 to 8 figures ($26.5M) in the space of 18 months..

How does I helped scale?

I helped scale them from 6 to 8 figures ($26.5M) in the space of 18 months.

What is I?

I is After that consulted for a few different companies, and helped them also grow through Facebook ads which got me thinking... I WONDER HOW MANY PEOPLE REALISE THERE IS A PROVEN FORMULA TO GETTING FACEBOOK ADS TO WORK?.

How does I consulted?

After that I consulted for a few different companies, and helped them also grow through Facebook ads which got me thinking... I WONDER HOW MANY PEOPLE REALISE THERE IS A PROVEN FORMULA TO GETTING FACEBOOK ADS TO WORK?

What is Facebook's Blueprint course?

Facebook's Blueprint course is is a good primer to understanding how to make Facebook ads work, but I found the secret that most courses overlook..

How does Facebook's Blueprint course is?

Facebook's Blueprint course is a good primer to understanding how to make Facebook ads work, but I found the secret that most courses overlook.

What is MY SUCCESS?

MY SUCCESS is WITH FACEBOOK ADS IS BECAUSE I'M GOOD AT MARKETING, NOT BECAUSE I'M GOOD AT FACEBOOK ADS..

How does MY SUCCESS IS?

MY SUCCESS WITH FACEBOOK ADS IS BECAUSE I'M GOOD AT MARKETING, NOT BECAUSE I'M GOOD AT FACEBOOK ADS.

What is I?

I is decided to package this up for my agency into training material, which then became the basis for this training course..

How does I decided?

I decided to package this up for my agency into training material, which then became the basis for this training course.

What is The course?

The course is contains the exact same frameworks, strategies and tacticsthat have helped me to create growth for companies of all sizes and niches..

How does The course contains?

The course contains the exact same frameworks, strategies and tacticsthat have helped me to create growth for companies of all sizes and niches.

What is the Ecommerce company?

the Ecommerce company is Like where Facebook was responsible for the majority of growth with over $26.5million annual revenue..

How does the Ecommerce company was?

Like the Ecommerce company where Facebook was responsible for the majority of growth with over $26.5million annual revenue.

What is the lead gen?

the lead gen is Or and digital product businesses hitting 1000-20000% ROAS(return on ad spend)..

How does the lead gen hitting?

Or the lead gen and digital product businesses hitting 1000-20000% ROAS(return on ad spend).

What is The course?

The course is is built to provide you with structure and repeatable processesto test, optimise and scale your campaigns..

How does The course is built?

The course is built to provide you with structure and repeatable processesto test, optimise and scale your campaigns.

What is you're?

you're is If actively running Facebook ads campaigns this course is for you..

How does you're actively running?

If you're actively running Facebook ads campaigns this course is for you.

What is you're?

you're is If overseeing someone, a team or an agency running Facebook ads, there is also enough strategic content to give you an edge in understanding how to push them harder..

How does you're overseeing?

If you're overseeing someone, a team or an agency running Facebook ads, there is also enough strategic content to give you an edge in understanding how to push them harder.

What is you?

you is If however or your team have never run Facebook ads before, this course is NOT for you as I don't cover the absolute basics which I recommend learning through Facebook's FREE Blueprint course..

How does you have never run?

If however you or your team have never run Facebook ads before, this course is NOT for you as I don't cover the absolute basics which I recommend learning through Facebook's FREE Blueprint course.

What is This course?

This course is is aimed at hands-on marketers, entrepreneurs, agency owners and consultants within ecommerce and digital product lead gen/sales..

How does This course is aimed?

This course is aimed at hands-on marketers, entrepreneurs, agency owners and consultants within ecommerce and digital product lead gen/sales.

What is A Facebook Ads Agency Owner,?

A Facebook Ads Agency Owner, is Coach, Trainer and also an Advisor to Facebook I actually wanted to be a games designer when I was younger..

How does A Facebook Ads Agency Owner, actually wanted?

A Facebook Ads Agency Owner, Coach, Trainer and also an Advisor to Facebook I actually wanted to be a games designer when I was younger.

What is websites?

websites is After learning to code in my late teens I became fascinated with the world of the internet..

How does websites learning?

After learning to code websites in my late teens I became fascinated with the world of the internet.

What is I?

I is n 2005 I joined a company to manage their website and in the 4.5 years I was there, helped add millions to their growth through Conversion Rate Optimisation and SEO..

How does I joined?

In 2005 I joined a company to manage their website and in the 4.5 years I was there, helped add millions to their growth through Conversion Rate Optimisation and SEO.

What is Disaster?

Disaster is then struck in 2009 when I was made redundant due to the global crisis..

How does Disaster struck in?

Disaster then struck in 2009 when I was made redundant due to the global crisis.

What is Weeks and Months?

Weeks and Months is went by and no one was hiring..

How does Weeks and Months went by?

Weeks and Months went by and no one was hiring.

What is I?

I is fell into depression, only saved by my wife who'd also only recently given birth to our 2nd child..

How does I fell?

I fell into depression, only saved by my wife who'd also only recently given birth to our 2nd child.

What is It's?

It's is after this that I decided I needed to set my own path and not work for others..

How does It's decided?

It's after this that I decided I needed to set my own path and not work for others.

What is I?

I is n 2010-11 I created a million dollar Affiliate Marketing business, only to have lost it all by the middle of 2012 - I was over confident and took my eye off the ball, losing out to changes Google made to organic search..

How does I created?

In 2010-11 I created a million dollar Affiliate Marketing business, only to have lost it all by the middle of 2012 - I was over confident and took my eye off the ball, losing out to changes Google made to organic search.

What is depression?

depression is Fighting helped to make me more resilient this time around, but it was hard to be set back, again..

How does depression Fighting?

Fighting depression helped to make me more resilient this time around, but it was hard to be set back, again.

What is I?

I is contracted again in various roles before I made the breakthrough with Facebook Ads in 2014 after lots of mistakes and learnings two years prior..

How does I contracted again?

I contracted again in various roles before I made the breakthrough with Facebook Ads in 2014 after lots of mistakes and learnings two years prior.

What is companies?

companies is After helping make millions after that, I started an agency, SM Commerce which now serves clients across North America and Europe including Canon, Fitlife.TV (Organifi) and others..

How does companies helping?

After helping companies make millions after that, I started an agency, SM Commerce which now serves clients across North America and Europe including Canon, Fitlife.TV (Organifi) and others.

What is MY WORK?

MY WORK is WAS RECOGNISED BY FACEBOOK in 2014 I've enjoyed being part of the Facebook 'inner circle' for several years, talking at their roadshows, joining internal meetings and providing feedback to help them improve their products & services..

How does MY WORK WAS RECOGNISED?

MY WORK WAS RECOGNISED BY FACEBOOK in 2014 I've enjoyed being part of the Facebook 'inner circle' for several years, talking at their roadshows, joining internal meetings and providing feedback to help them improve their products & services.

What is I've?

I've is met Senior Execs through to Engineers and Product Managers in my quest to better understand how the platform works..

How does I've met?

I've met Senior Execs through to Engineers and Product Managers in my quest to better understand how the platform works.

What is Years of time?

Years of time is dedicated to attending events, providing feedback and validating some of my strategies with the very best strategists at Facebook..

How does Years of time dedicated?

Years of time dedicated to attending events, providing feedback and validating some of my strategies with the very best strategists at Facebook.

What is It's?

It's is both an honour and privilege to work closely with Facebook and to know they turn to ME for advice and feedback..

How does It's work closely?

It's both an honour and privilege to work closely with Facebook and to know they turn to ME for advice and feedback.

What is something?

something is But there's I'd like to know from you..

How does something like?

But there's something I'd like to know from you.

What is YOU?

YOU is WHAT'S STOPPING FROM BEING SUCCESSFUL WITH FACEBOOK ADS?.

How does YOU STOPPING?

WHAT'S STOPPING YOU FROM BEING SUCCESSFUL WITH FACEBOOK ADS?

What is YOU?

YOU is WOULD AGREE THAT A PROVEN FORMULA FOR TESTING, OPTIMISING AND SCALING COULD MAKE A BIG DIFFERENCE FOR YOU?.

How does YOU WOULD?

WOULD YOU AGREE THAT A PROVEN FORMULA FOR TESTING, OPTIMISING AND SCALING COULD MAKE A BIG DIFFERENCE FOR YOU?

What is VALUE?

VALUE is WHAT WOULD YOU PLACE ON HAVING MY EXPERIENCE TO HELP YOU ACHIEVE YOUR GOALS?.

How does VALUE WOULD?

WHAT VALUE WOULD YOU PLACE ON HAVING MY EXPERIENCE TO HELP YOU ACHIEVE YOUR GOALS?

What is YOU?

YOU is ARE READY TO INVEST IN LEARNING THE SECRETS OF THE FACEBOOK ADS PLAYBOOK?.

How does YOU ARE?

ARE YOU READY TO INVEST IN LEARNING THE SECRETS OF THE FACEBOOK ADS PLAYBOOK?

What is This course?

This course is has been designed to help you achieve better, predictable results..

How does This course has been designed?

This course has been designed to help you achieve better, predictable results.

What is you?

you is As long as have some experience running ads, this is they course that will help you level-up your experience..

How does you have?

As long as you have some experience running ads, this is they course that will help you level-up your experience.

What is I've?

I've is designed the course to allow for a structured walk through as well as allow you to dive into the modules most relevant for you..

How does I've designed?

I've designed the course to allow for a structured walk through as well as allow you to dive into the modules most relevant for you.

What is courses?

courses is However, having taken in the past, the best are the ones that offer guidance and support..

How does courses having taken?

However, having taken courses in the past, the best are the ones that offer guidance and support.

What is Others?

Others is Hear What Have To Say The Facebook Ads Playbook 3 Reasons To Join This Course: #1: LEARN HOW TO TEST AUDIENCES & ADS THE RIGHT WAY #2: LEARN FUNNELS, OPTIMISATION & ANALYSIS #3: LEARN SCALING & AUTOMATION USING RULES READY TO JOIN?.

How does Others Hear?

Hear What Others Have To Say The Facebook Ads Playbook 3 Reasons To Join This Course: #1: LEARN HOW TO TEST AUDIENCES & ADS THE RIGHT WAY #2: LEARN FUNNELS, OPTIMISATION & ANALYSIS #3: LEARN SCALING & AUTOMATION USING RULES READY TO JOIN?

What is This course?

This course is is steeped in marketing knowledge to give you tools and strategies not found in any other Facebook Ads course..

How does This course is steeped?

This course is steeped in marketing knowledge to give you tools and strategies not found in any other Facebook Ads course.

What is Group coaching?

Group coaching is from me: I charge $1000 for a one hour consult and strategy session - you'll get hours of my time included throughout the course and via the mastermind group..

How does Group coaching charge?

Group coaching from me: I charge $1000 for a one hour consult and strategy session - you'll get hours of my time included throughout the course and via the mastermind group.

What is Bonus material:?

Bonus material: is I've compiled up additional material and will continue to add to it ensuring you stay ahead of the game (available in the membership portal) including case studies, hacks and tips..

How does Bonus material: compiled?

Bonus material: I've compiled up additional material and will continue to add to it ensuring you stay ahead of the game (available in the membership portal) including case studies, hacks and tips.

What is SOLID Guarantee:?

SOLID Guarantee: is ROCK- If the training doesn't work for you I'll apply a full refund AND pay you $100 for your time - just show me what you've applied and where/why it didn't work within 30 days..

How does SOLID Guarantee: doesn't work?

ROCK-SOLID Guarantee: If the training doesn't work for you I'll apply a full refund AND pay you $100 for your time - just show me what you've applied and where/why it didn't work within 30 days.

What is Here's?

Here's is The Course Outline And What You'll Get Today The 4 Funnel System ($1000 value) - how to create and structure an account to help you optimise your results better..

How does Here's value) -?

Here's The Course Outline And What You'll Get Today The 4 Funnel System ($1000 value) - how to create and structure an account to help you optimise your results better.

What is The 3N Ads Formula ($2000?

The 3N Ads Formula ($2000 is The 3N Ads Formula ($2000 value) - my favourite module, on how to get people to stop scrolling, engage and take action from your ads..

How does The 3N Ads Formula ($2000 value) -?

The 3N Ads Formula ($2000 value) - my favourite module, on how to get people to stop scrolling, engage and take action from your ads.

What is Pixel & Data Mastery ($1000?

Pixel & Data Mastery ($1000 is Pixel & Data Mastery ($1000 value) - how to get the best out of your pixel and setting up your insights reporting..

How does Pixel & Data Mastery ($1000 value) -?

Pixel & Data Mastery ($1000 value) - how to get the best out of your pixel and setting up your insights reporting.

What is Audience & Funnel Cheatsheet ($500?

Audience & Funnel Cheatsheet ($500 is Bonus: Audience & Funnel Cheatsheet ($500 value) - a breakdown of audiences to use and at what stage in the funnel to use them The Graduation Framework ($2000 value) - my signature module that's served me well for so many years, despite the changes within Facebook which teaches you how to test audiences and creatives efficiently without wasting spend..

How does Audience & Funnel Cheatsheet ($500 value) -?

Bonus: Audience & Funnel Cheatsheet ($500 value) - a breakdown of audiences to use and at what stage in the funnel to use them The Graduation Framework ($2000 value) - my signature module that's served me well for so many years, despite the changes within Facebook which teaches you how to test audiences and creatives efficiently without wasting spend.

What is Method Testing ($500?

Method Testing ($500 is STAR Method Testing ($500 value) - a simple but effective way of running and tracking tests..

How does Method Testing ($500 STAR?

STAR Method Testing ($500 value) - a simple but effective way of running and tracking tests.

What is Ads Sniper Strategy ($1000?

Ads Sniper Strategy ($1000 is Ads Sniper Strategy ($1000 value) - a simple but big impact strategy to squeeze better profitability from your campaigns Sales Funnel Optimisation ($2000 value) - a breakdown of tools and techniques I use to improve CPA through conversion rate improvements in your sales funnel..

How does Ads Sniper Strategy ($1000 value) -?

Ads Sniper Strategy ($1000 value) - a simple but big impact strategy to squeeze better profitability from your campaigns Sales Funnel Optimisation ($2000 value) - a breakdown of tools and techniques I use to improve CPA through conversion rate improvements in your sales funnel.

What is Strategies ($2000?

Strategies ($2000 is Scaling Strategies ($2000 value) - The V & H scaling strategies including an over-the-shoulder live demo of a 3-day scaling strategy I conducted on an account Auction Mastery ($1000 value) - understand how the auction works in simple but deep terms and how to make that work in your favour Automation & Rules ($2000 value) - the tool I prefer to use and the rules I like to put in place to help control cost and to scale on auto-pilot Regular live Q&A coaching calls ($2000 value) - opportunity for you to get support on the training material or your business directly from me and my team Regular updates to the training modules to keep up with the latest Facebook updates 3 Months Access to the private Mastermind group Founding member discount if you wish to continue with the Mastermind subscription Access through me to the latest news from Facebook in my role as an Advisor Access to a former Chief Marketing Officer, Entrepreneur, Agency Owner and Million Dollar Affiliate Marketing Business Owner (that's me, by the way)..

How does Strategies ($2000 Scaling?

Scaling Strategies ($2000 value) - The V & H scaling strategies including an over-the-shoulder live demo of a 3-day scaling strategy I conducted on an account Auction Mastery ($1000 value) - understand how the auction works in simple but deep terms and how to make that work in your favour Automation & Rules ($2000 value) - the tool I prefer to use and the rules I like to put in place to help control cost and to scale on auto-pilot Regular live Q&A coaching calls ($2000 value) - opportunity for you to get support on the training material or your business directly from me and my team Regular updates to the training modules to keep up with the latest Facebook updates 3 Months Access to the private Mastermind group Founding member discount if you wish to continue with the Mastermind subscription Access through me to the latest news from Facebook in my role as an Advisor Access to a former Chief Marketing Officer, Entrepreneur, Agency Owner and Million Dollar Affiliate Marketing Business Owner (that's me, by the way).