The Lighthouse Method – InnovaBuzz 300 – George Bryant

Question and Answer

What is George Bryant,?

George Bryant, is The Lighthouse Method It’s episode 300 of the InnovaBuzz podcast and we wanted to celebrate with something special..

How does George Bryant, episode?

George Bryant, The Lighthouse Method It’s episode 300 of the InnovaBuzz podcast and we wanted to celebrate with something special.

What is A huge thank?

A huge thank is you to all the amazing guests that have been on previous podcast episodes..

How does A huge thank have been?

A huge thank you to all the amazing guests that have been on previous podcast episodes.

What is You?

You is make this such an amazing show and it’s a very special privilege to be able to speak with you, learn from you, laugh with you and then to share your insights and wisdom with all our listeners..

How does You make?

You make this such an amazing show and it’s a very special privilege to be able to speak with you, learn from you, laugh with you and then to share your insights and wisdom with all our listeners.

What is George Bryant of GB Masterminds and The Lighthouse Marketing Method first?

George Bryant of GB Masterminds and The Lighthouse Marketing Method first is appeared on the InnovaBuzz Podcast in Episode 226..

How does George Bryant of GB Masterminds and The Lighthouse Marketing Method first appeared?

George Bryant of GB Masterminds and The Lighthouse Marketing Method first appeared on the InnovaBuzz Podcast in Episode 226.

What is You?

You is can find out more about George there and his philosophy of human-centered marketing..

How does You can find out more?

You can find out more about George there and his philosophy of human-centered marketing.

What is George?

George is is committed to help you ethically scale your business by showing you that relationships beat algorithms..

How does George is committed?

George is committed to help you ethically scale your business by showing you that relationships beat algorithms.

What is this milestone episode,?

this milestone episode, is In George honors us by sharing so much more about his expertise and marketing know-how..

How does this milestone episode, honors?

In this milestone episode, George honors us by sharing so much more about his expertise and marketing know-how.

What is our discussion,?

our discussion, is In George and I talked about: Really understanding each customers’ own journey The role of empathy in human-centered marketing Working on yourself first Listen to the podcast to learn more..

How does our discussion, talked?

In our discussion, George and I talked about: Really understanding each customers’ own journey The role of empathy in human-centered marketing Working on yourself first Listen to the podcast to learn more.

What is Notes?

Notes is Show from this episode with George Bryant of GB Masterminds Key points and takeaways from this episode include: Every entrepreneur should have access to basic digital marketing skills just as everyone has access to basic water and healthcare..

How does Notes Show?

Show Notes from this episode with George Bryant of GB Masterminds Key points and takeaways from this episode include: Every entrepreneur should have access to basic digital marketing skills just as everyone has access to basic water and healthcare.

What is People?

People is are not paying for products..

How does People are not paying?

People are not paying for products.

What is They?

They is are paying for access and accountability..

How does They are paying?

They are paying for access and accountability.

What is A product?

A product is is only a way in which somebody votes with their dollars or attention to then come into a journey..

How does A product is only?

A product is only a way in which somebody votes with their dollars or attention to then come into a journey.

What is Customers?

Customers is don’t buy your product because it convinces them..

How does Customers don’t buy?

Customers don’t buy your product because it convinces them.

What is It’s?

It’s is because they believe that when they transact with you, you are going to genuinely help them achieve the desired outcome that you promised them..

How does It’s believe?

It’s because they believe that when they transact with you, you are going to genuinely help them achieve the desired outcome that you promised them.

What is People?

People is choose the best relationship over the best product..

How does People choose?

People choose the best relationship over the best product.

What is one business?

one business is There is not that cannot benefit from email marketing..

How does one business is not?

There is not one business that cannot benefit from email marketing.

What is Your business?

Your business is only works if you are intentional and methodical about what you do..

How does Your business only works?

Your business only works if you are intentional and methodical about what you do.

What is your lighthouse –?

your lighthouse – is Understand what is your mission, your branding, and your message, and then understand all the different parts of your ideal customer – their before state and their after state..

How does your lighthouse – Understand?

Understand your lighthouse – what is your mission, your branding, and your message, and then understand all the different parts of your ideal customer – their before state and their after state.

What is you?

you is That’s where then form your content..

How does you form?

That’s where you then form your content.

What is Your job?

Your job is isn’t to know where your customers are today and tomorrow..

How does Your job isn’t?

Your job isn’t to know where your customers are today and tomorrow.

What is It?

It is is to know where they are now and where you want them to be in 12-36 months from now..

How does It is?

It is to know where they are now and where you want them to be in 12-36 months from now.

What is a business?

a business is That’s what is..

How does a business is.?

That’s what a business is.

What is A launch?

A launch is isn’t a business..

How does A launch isn’t?

A launch isn’t a business.

What is It?

It is is just a hobby and a liability..

How does It is just?

It is just a hobby and a liability.

What is People?

People is come into your business for your leadership..

How does People come?

People come into your business for your leadership.

What is They?

They is are coming for the accountability to achieve the goal that you promised them..

How does They are coming?

They are coming for the accountability to achieve the goal that you promised them.

What is Digital marketing?

Digital marketing is is easy..

How does Digital marketing is?

Digital marketing is easy.

What is Business?

Business is is easy..

How does Business is?

Business is easy.

What is you?

you is When understand the game, you will know the play and the levers to pull..

How does you understand?

When you understand the game, you will know the play and the levers to pull.

What is A lighthouse?

A lighthouse is stands with structure in the face of resistance, to create possibility..

How does A lighthouse stands?

A lighthouse stands with structure in the face of resistance, to create possibility.

What is structure?

structure is Content without is just noise..

How does structure is just?

Content without structure is just noise.

What is you?

you is Once build your lighthouse methodically, you have a strong foundation that can withstand any storm, hurricanes, and gale-force winds, and its only job is to keep its lights on..

How does you build?

Once you build your lighthouse methodically, you have a strong foundation that can withstand any storm, hurricanes, and gale-force winds, and its only job is to keep its lights on.

What is order?

order is But in for that light to work, everything has to be in place – the foundation, the structure, and the lightkeeper has to know the cadence..

How does order work,?

But in order for that light to work, everything has to be in place – the foundation, the structure, and the lightkeeper has to know the cadence.

What is Every lighthouse?

Every lighthouse is has its own unique signature, and just like any business, you need to have a plan..

How does Every lighthouse has?

Every lighthouse has its own unique signature, and just like any business, you need to have a plan.

What is you?

you is As soon as decide on that plan and turn your light on, you can never turn it off..

How does you decide?

As soon as you decide on that plan and turn your light on, you can never turn it off.

What is The Lighthouse Method?

The Lighthouse Method is is a 9-step process to make business and digital marketing easy..

How does The Lighthouse Method is?

The Lighthouse Method is a 9-step process to make business and digital marketing easy.

What is It?

It is uses nautical terms to teach you how to be congruent in business, understand customer journeys, and dispels all the mistakes and mess that people have out there about how to do business online or offline..

How does It uses?

It uses nautical terms to teach you how to be congruent in business, understand customer journeys, and dispels all the mistakes and mess that people have out there about how to do business online or offline.

What is you?

you is If follow these 9 steps, you can plug the holes and tighten the process to build your lighthouse, turn the light on, and control the destiny of your business..

How does you follow?

If you follow these 9 steps, you can plug the holes and tighten the process to build your lighthouse, turn the light on, and control the destiny of your business.

What is your business?

your business is Build backward..

How does your business Build?

Build your business backward.

What is it,?

it, is Test get feedback, and get paid even before you start building it..

How does it, Test?

Test it, get feedback, and get paid even before you start building it.

What is Business?

Business is and marketing change every single day..

How does Business marketing?

Business and marketing change every single day.

What is The foundation?

The foundation is never changes but the wrapping paper changes..

How does The foundation never changes?

The foundation never changes but the wrapping paper changes.

What is perfect product?

perfect product is Done is better than perfect; there is no and there is no perfect offer..

How does perfect product is?

Done is better than perfect; there is no perfect product and there is no perfect offer.

What is the offer?

the offer is There is just and having a healthy relationship..

How does the offer is just?

There is just the offer and having a healthy relationship.

What is Business?

Business is in its existence is uncertain..

How does Business is?

Business in its existence is uncertain.

What is we,?

we, is That’s why as entrepreneurs, love it..

How does we, love?

That’s why we, as entrepreneurs, love it.

What is Entrepreneurs?

Entrepreneurs is love to chase uncertainty..

How does Entrepreneurs love?

Entrepreneurs love to chase uncertainty.

What is We?

We is create roads that haven’t been paved before..

How does We create?

We create roads that haven’t been paved before.

What is We?

We is create products that have never existed before..

How does We create?

We create products that have never existed before.

What is We?

We is create content that nobody has ever done before..

How does We create?

We create content that nobody has ever done before.

What is you?

you is When have a solid foundation, you can change the wrapping paper quite often and pivot fast..

How does you have?

When you have a solid foundation, you can change the wrapping paper quite often and pivot fast.

What is You?

You is just have to reinforce what you’ve done..

How does You just have to reinforce?

You just have to reinforce what you’ve done.

What is You’re?

You’re is like a chameleon in business and you can bring people back to the same place..

How does You’re like?

You’re like a chameleon in business and you can bring people back to the same place.

What is The way?

The way is we do marketing now is no different from the way we did marketing a hundred years ago except that the mediums have changed..

How does The way do marketing?

The way we do marketing now is no different from the way we did marketing a hundred years ago except that the mediums have changed.

What is We’re?

We’re is no longer using newspapers and so much word of mouth..

How does We’re no longer using?

We’re no longer using newspapers and so much word of mouth.

What is We’re?

We’re is using social media and digital marketing with faster and more touch points..

How does We’re using?

We’re using social media and digital marketing with faster and more touch points.

What is We’re?

We’re is just using a different delivery method..

How does We’re just using?

We’re just using a different delivery method.

What is business?

business is No is smooth..

How does business is?

No business is smooth.

What is You’re?

You’re is going to hit storms and either one of two things will happen..

How does You’re going to hit?

You’re going to hit storms and either one of two things will happen.

What is You?

You is are either prepared for it and you can navigate it because your boat is ready, or you spring a leak but you are aware of the leak and know how to plug it, and you’re able to continue, or your boat can’t maintain and has to dock..

How does You are?

You are either prepared for it and you can navigate it because your boat is ready, or you spring a leak but you are aware of the leak and know how to plug it, and you’re able to continue, or your boat can’t maintain and has to dock.

What is Strategies and tactics?

Strategies and tactics is are not business and neither are launches..

How does Strategies and tactics are not business?

Strategies and tactics are not business and neither are launches.

What is Strategies and tactics?

Strategies and tactics is will put out of business..

How does Strategies and tactics will put out?

Strategies and tactics will put out of business.

What is They?

They is are temporary..

How does They are?

They are temporary.

What is They?

They is chase and are horrible..

How does They chase?

They chase and are horrible.

What is you?

you is When have a solid foundation, strategies and tactics will have a home because you are using them to be in the current state, and even if they don’t work well, your foundation is still strong..

How does you have?

When you have a solid foundation, strategies and tactics will have a home because you are using them to be in the current state, and even if they don’t work well, your foundation is still strong.

What is you?

you is If don’t have a strong foundation to use them, you’re going out of business..

How does you don’t have?

If you don’t have a strong foundation to use them, you’re going out of business.

What is you?

you is When have a solid foundation, you know your customers..

How does you have?

When you have a solid foundation, you know your customers.

What is You?

You is know the journey you designed..

How does You know?

You know the journey you designed.

What is You?

You is can pivot really fast and meet them where they are..

How does You can pivot really?

You can pivot really fast and meet them where they are.

What is The beginning?

The beginning is of 2020 is going to be different from the end of 2020..

How does The beginning is going to be?

The beginning of 2020 is going to be different from the end of 2020.

What is you’re?

you’re is If trying to turn the Titanic every day by 180 deg, it’s not possible, but if your foundation is strong and you understand the game, you can be pretty agile to meet your customers where they are and take them on a journey..

How does you’re trying?

If you’re trying to turn the Titanic every day by 180 deg, it’s not possible, but if your foundation is strong and you understand the game, you can be pretty agile to meet your customers where they are and take them on a journey.

What is People?

People is don’t buy the best product..

How does People don’t buy?

People don’t buy the best product.

What is They?

They is buy the best relationship..

How does They buy?

They buy the best relationship.

What is you?

you is When hit a nail into a fence, you can pull the nail out but the hole is still there..

How does you hit?

When you hit a nail into a fence, you can pull the nail out but the hole is still there.

What is you?

you is That’s how need to think about congruence in your business and in your company culture..

How does you need?

That’s how you need to think about congruence in your business and in your company culture.

What is You?

You is have to be impeccable..

How does You have to be?

You have to be impeccable.

What is Your job?

Your job is is to lead and create a safe space for people to take their journey..

How does Your job is?

Your job is to lead and create a safe space for people to take their journey.

What is Culture and relationships?

Culture and relationships is have to be at the forefront of your company..

How does Culture and relationships have to be?

Culture and relationships have to be at the forefront of your company.

What is It?

It is may take 50 to 100 touch points to move a customer towards your business but it only takes one to push them out to sea, and have them never come back..

How does It may take?

It may take 50 to 100 touch points to move a customer towards your business but it only takes one to push them out to sea, and have them never come back.

What is It?

It is can take years to build a relationship but it only takes one day to lose it..

How does It can take?

It can take years to build a relationship but it only takes one day to lose it.

What is everything?

everything is In that you do in your marketing, remember that what you are really doing is that you are giving content..

How does everything do?

In everything that you do in your marketing, remember that what you are really doing is that you are giving content.

What is You?

You is are shining your light out into the world so that people can establish a relationship with you..

How does You are shining?

You are shining your light out into the world so that people can establish a relationship with you.

What is Your goal?

Your goal is is to move them closer and closer to your lighthouse, and the moment you become incongruent, you push those people out to sea, and they’ll never come back again..

How does Your goal is?

Your goal is to move them closer and closer to your lighthouse, and the moment you become incongruent, you push those people out to sea, and they’ll never come back again.

What is marketing?

marketing is 86% of is word of mouth..

How does marketing is?

86% of marketing is word of mouth.

What is People?

People is talk about bad experiences way more than they talk about good ones..

How does People talk?

People talk about bad experiences way more than they talk about good ones.

What is mind?

mind is Always keep in that on the other side of everything we create is a human being..

How does mind Always keep in?

Always keep in mind that on the other side of everything we create is a human being.

What is Everything?

Everything is that we do in life is predicated on a relationship, and it’s the one thing that will always be free..

How does Everything do?

Everything that we do in life is predicated on a relationship, and it’s the one thing that will always be free.

What is You?

You is don’t have to pay to be in a relationship..

How does You don’t have to pay?

You don’t have to pay to be in a relationship.

What is You?

You is don’t have to pay to deliver value..

How does You don’t have to pay?

You don’t have to pay to deliver value.

What is It’s?

It’s is the best and cheapest business principle that will guarantee the success of your business when done with intention..

How does It’s will guarantee?

It’s the best and cheapest business principle that will guarantee the success of your business when done with intention.

What is Relationships?

Relationships is should be at the forefront of everything that you do..

How does Relationships should be?

Relationships should be at the forefront of everything that you do.

What is Every single thing?

Every single thing is that you have is based on a relationship..

How does Every single thing have is?

Every single thing that you have is based on a relationship.

What is It’s?

It’s is what keeps your boat on course..

How does It’s keeps?

It’s what keeps your boat on course.

What is The hardest part of a business?

The hardest part of a business is is the foundation..

How does The hardest part of a business is?

The hardest part of a business is the foundation.

What is You?

You is have to think through the future..

How does You have to think?

You have to think through the future.

What is point?

point is There is no in building a house that will only last for 10 years..

How does point is no?

There is no point in building a house that will only last for 10 years.

What is you?

you is In order to understand that, need to understand your goals and where you are going..

How does you understand that,?

In order to understand that, you need to understand your goals and where you are going.

What is weeks,?

weeks, is Stop thinking in months, and quarters..

How does weeks, Stop thinking?

Stop thinking in weeks, months, and quarters.

What is you?

you is If keep measuring in quarters, you will not have a business in two years..

How does you keep measuring?

If you keep measuring in quarters, you will not have a business in two years.

What is some time?

some time is Take to sit down and build a 100-year vision for your company..

How does some time Take?

Take some time to sit down and build a 100-year vision for your company.

What is you?

you is When start to do that and understand that, it changes the game you are playing..

How does you start?

When you start to do that and understand that, it changes the game you are playing.

What is Social media?

Social media is is not engagement..

How does Social media is not engagement.?

Social media is not engagement.

What is It?

It is is just used to service a touchpoint and a beacon of light..

How does It is just used to service?

It is just used to service a touchpoint and a beacon of light.

What is a person?

a person is When is ready, he’ll turn towards the shore, but he might need to see 50 of those before they leave a comment for the first time..

How does a person is?

When a person is ready, he’ll turn towards the shore, but he might need to see 50 of those before they leave a comment for the first time.

What is impact,?

impact, is Without you can’t make an income; and without income, you can’t make an impact..

How does impact, can’t make?

Without impact, you can’t make an income; and without income, you can’t make an impact.

What is two things?

two things is Those are that you really have to focus on and ground yourself in..

How does two things are?

Those are two things that you really have to focus on and ground yourself in.

What is you?

you is When think about where you want to be in 5-10 years from now and work backward from that, it changes your decision process..

How does you think?

When you think about where you want to be in 5-10 years from now and work backward from that, it changes your decision process.

What is It?

It is changes your focus..

How does It changes?

It changes your focus.

What is It?

It is changes how you create your company culture, how you do your marketing, branding, and messaging..

How does It changes?

It changes how you create your company culture, how you do your marketing, branding, and messaging.

What is You’ll?

You’ll is get 10 times higher multiple when you decide to sell your business if you have a plan..

How does You’ll get?

You’ll get 10 times higher multiple when you decide to sell your business if you have a plan.

What is two things?

two things is The only that win are being a decent human being and focusing on relationships..

How does two things win?

The only two things that win are being a decent human being and focusing on relationships.

What is light?

light is Ask yourself what do you want to shine and what impact do you want to leave – is your business built on money or is it built on making customers achieve their goals, which gives you the ability to build the biggest company in the world..

How does light Ask?

Ask yourself what light do you want to shine and what impact do you want to leave – is your business built on money or is it built on making customers achieve their goals, which gives you the ability to build the biggest company in the world.

What is The lighthouse?

The lighthouse is is a powerful metaphor for congruence..

How does The lighthouse is?

The lighthouse is a powerful metaphor for congruence.

What is It’s?

It’s is understanding that no matter where anybody in the world sees you, you will always have one message and one thing you are known for..

How does It’s understanding?

It’s understanding that no matter where anybody in the world sees you, you will always have one message and one thing you are known for.

What is that foundation?

that foundation is Without and without those principles that you stand for – what you mean and what you help customers achieve without products, there is no business to be had..

How does that foundation stand?

Without that foundation and without those principles that you stand for – what you mean and what you help customers achieve without products, there is no business to be had.

What is business?

business is Understand what you are really in..

How does business Understand?

Understand what business you are really in.

What is A product?

A product is isn’t a business..

How does A product isn’t?

A product isn’t a business.

What is the other side of that product?

the other side of that product is On is the after state that consumers are going after..

How does the other side of that product is?

On the other side of that product is the after state that consumers are going after.

What is your customers?

your customers is Empathize with and understand their journey before they do..

How does your customers Empathize?

Empathize with your customers and understand their journey before they do.

What is A little empathy?

A little empathy is goes a long way..

How does A little empathy goes?

A little empathy goes a long way.

What is The foundation of?

The foundation of is your lighthouse doesn’t start with building your lighthouse..

How does The foundation of doesn’t start?

The foundation of your lighthouse doesn’t start with building your lighthouse.

What is It?

It is starts with you as a person..

How does It starts?

It starts with you as a person.

What is you?

you is Before think about your customer, think about who you are..

How does you think?

Before you think about your customer, think about who you are.

What is your lighthouse first.?

your lighthouse first. is Build.

How does your lighthouse first. Build?

Build your lighthouse first.

What is you?

you is Once understand who you are, you can now start to understand who your customer is..

How does you understand?

Once you understand who you are, you can now start to understand who your customer is.

What is Customers?

Customers is are captains..

How does Customers are?

Customers are captains.

What is Customers?

Customers is have 3 levels of beliefs – external beliefs, internal beliefs, and paradigm beliefs..

How does Customers have?

Customers have 3 levels of beliefs – external beliefs, internal beliefs, and paradigm beliefs.

What is Our job?

Our job is as marketers and business owners is to build that vehicle that gets customers from their before state to their desired after state whilst avoiding the traps that they call objections, but in order for you to create that, you have to know who you are..

How does Our job is?

Our job as marketers and business owners is to build that vehicle that gets customers from their before state to their desired after state whilst avoiding the traps that they call objections, but in order for you to create that, you have to know who you are.

What is You?

You is don’t have a business if the only way that somebody can achieve their goals is if they pay you..

How does You don’t have?

You don’t have a business if the only way that somebody can achieve their goals is if they pay you.

What is a business.?

a business. is That’s not.

How does a business. not?

That’s not a business.

What is Business?

Business is is helping people get there at their different levels and allowing them to escalate up..

How does Business is?

Business is helping people get there at their different levels and allowing them to escalate up.

What is you?

you is When understand your customer or potential customer in the journey that you want them to take, your entire job is done because you know the language that they use..

How does you understand?

When you understand your customer or potential customer in the journey that you want them to take, your entire job is done because you know the language that they use.

What is your work?

your work is 90% of is done if you do the right user research, content research, and competitor research..

How does your work is?

90% of your work is done if you do the right user research, content research, and competitor research.

What is You?

You is just have to basically map the entire journey and insert yourself as the expert..

How does You just have to basically map?

You just have to basically map the entire journey and insert yourself as the expert.

What is your customers’ words?

your customers’ words is Use and not yours..

How does your customers’ words Use?

Use your customers’ words and not yours.

What is Your business?

Your business is being successful is a byproduct of you understanding yourself and then understanding your customers before you put anything into the world..

How does Your business being?

Your business being successful is a byproduct of you understanding yourself and then understanding your customers before you put anything into the world.

What is the time?

the time is Take to audit it and be really intentional and methodical about who you are, who your customers are, and where you want to take them..

How does the time Take?

Take the time to audit it and be really intentional and methodical about who you are, who your customers are, and where you want to take them.

What is The secret?

The secret is to any success is principles, not strategies nor tactics..

How does The secret is?

The secret to any success is principles, not strategies nor tactics.

What is The foundation of?

The foundation of is your business is who you are..

How does The foundation of is?

The foundation of your business is who you are.

What is You?

You is are at the core..

How does You are?

You are at the core.

What is you?

you is Once know who you are and you know who your customers are, customers will find you..

How does you know?

Once you know who you are and you know who your customers are, customers will find you.

What is They?

They is will know who you are and you don’t have to convince them..

How does They will know?

They will know who you are and you don’t have to convince them.

What is Accountability?

Accountability is is allowing people to be on that journey..

How does Accountability is?

Accountability is allowing people to be on that journey.

What is It?

It is is taking what you know and being very intentional on the path..

How does It is taking?

It is taking what you know and being very intentional on the path.

What is Our job?

Our job is as business owners is to lead people..

How does Our job is?

Our job as business owners is to lead people.

What is We?

We is lead people from where they are to where they want to go..

How does We lead?

We lead people from where they are to where they want to go.

What is you?

you is If rely on the merits of them doing it by themselves, you’re going to put yourself out of business..

How does you rely?

If you rely on the merits of them doing it by themselves, you’re going to put yourself out of business.

What is Customer journeys?

Customer journeys is only go one in two ways..

How does Customer journeys only go?

Customer journeys only go one in two ways.

What is you?

you is If promised a time frame, do it..

How does you promised?

If you promised a time frame, do it.

What is you’re?

you’re is If teaching somebody a process, be intentional about it..

How does you’re be?

If you’re teaching somebody a process, be intentional about it.

What is it?

it is Otherwise, creates back doors that leave customers out..

How does it creates?

Otherwise, it creates back doors that leave customers out.

What is They?

They is buy courses they don’t consume and products that go on the shelf..

How does They buy?

They buy courses they don’t consume and products that go on the shelf.

What is Your biggest fear?

Your biggest fear is should not be that you can’t get any customers but that a customer buys your product and never uses it..

How does Your biggest fear should not be?

Your biggest fear should not be that you can’t get any customers but that a customer buys your product and never uses it.

What is Accountability?

Accountability is is being intentional and knowing the path that your customers must take before they know it..

How does Accountability is being?

Accountability is being intentional and knowing the path that your customers must take before they know it.

What is The amount of money?

The amount of money is that a business makes doesn’t come from the number of products it sells..

How does The amount of money makes doesn’t come?

The amount of money that a business makes doesn’t come from the number of products it sells.

What is It?

It is is from the results that its customers achieve that is correlated to the amount of money that a business makes..

How does It is?

It is from the results that its customers achieve that is correlated to the amount of money that a business makes.

What is your own customer journey.?

your own customer journey. is Go through.

How does your own customer journey. Go through?

Go through your own customer journey.

What is those people?

those people is And then, have who are close to you go through your customer journey and give you unbiased feedback..

How does those people have?

And then, have those people who are close to you go through your customer journey and give you unbiased feedback.

What is strangers?

strangers is Ask to go through it..

How does strangers Ask?

Ask strangers to go through it.

What is them?

them is Give your product or service in exchange for their feedback..

How does them Give?

Give them your product or service in exchange for their feedback.

What is them?

them is Don’t be interested in telling you how awesome you are, instead, be interested in them telling you all the holes that they experienced, where can you improve, and how can you make it better..

How does them Don’t be?

Don’t be interested in them telling you how awesome you are, instead, be interested in them telling you all the holes that they experienced, where can you improve, and how can you make it better.

What is That experience?

That experience is is what will dictate the results of your customers which is directly proportionate to the success of your company..

How does That experience is?

That experience is what will dictate the results of your customers which is directly proportionate to the success of your company.

What is You?

You is are your ideal avatar but in your after state..

How does You are?

You are your ideal avatar but in your after state.

What is Your customers?

Your customers is are in their before state..

How does Your customers are?

Your customers are in their before state.

What is places.?

places. is Those two are very different.

How does places. are very?

Those two are very different places.

What is They’re?

They’re is in that state and you have to make sure that you understand what that is so you can meet them where they are..

How does They’re have to make sure?

They’re in that state and you have to make sure that you understand what that is so you can meet them where they are.

What is customer journey?

customer journey is No is linear..

How does customer journey is?

No customer journey is linear.

What is Customer journeys?

Customer journeys is are systematic..

How does Customer journeys are?

Customer journeys are systematic.

What is You?

You is have to be congruent..

How does You have to be?

You have to be congruent.

What is Everything?

Everything is that you do either moves a customer one step closer to you or one step further away from you..

How does Everything do?

Everything that you do either moves a customer one step closer to you or one step further away from you.

What is Leadership?

Leadership is is saying the same thing as many times as required until the last person gets it..

How does Leadership is saying?

Leadership is saying the same thing as many times as required until the last person gets it.

What is your customers?

your customers is Meeting where they’re at is knowing that all your customers are in different parts of their buying cycle..

How does your customers Meeting?

Meeting your customers where they’re at is knowing that all your customers are in different parts of their buying cycle.

What is your content?

your content is Make sure that all of is congruent to the core of what you built in your lighthouse, which means that every single thing that you do is serving as a touchpoint in that ecosystem to wherever they are, and is moving them one step closer to where you want them to be..

How does your content Make sure?

Make sure that all of your content is congruent to the core of what you built in your lighthouse, which means that every single thing that you do is serving as a touchpoint in that ecosystem to wherever they are, and is moving them one step closer to where you want them to be.

What is Customers?

Customers is are smart..

How does Customers are?

Customers are smart.

What is They?

They is are informed..

How does They are?

They are informed.

What is Your job?

Your job is is to think about your lighthouse as a funnel..

How does Your job is?

Your job is to think about your lighthouse as a funnel.

What is you?

you is When get to the pier, that light is sharp and focused like a sniper rifle, and the farther away from the shore you get, the wider and wider the light gets..

How does you get?

When you get to the pier, that light is sharp and focused like a sniper rifle, and the farther away from the shore you get, the wider and wider the light gets.

What is Customers?

Customers is are always going to move closer to you as long you are shining the same light congruently, consistently, and intentionally..

How does Customers are always going to move?

Customers are always going to move closer to you as long you are shining the same light congruently, consistently, and intentionally.

What is They’ll?

They’ll is get closer and closer and that takes them on that journey..

How does They’ll get?

They’ll get closer and closer and that takes them on that journey.

What is The one thing?

The one thing is that you’ll never be able to compete with some big companies is budget, but the great thing about them is they always go wide, and nobody can ever go as deep as you do..

How does The one thing never be?

The one thing that you’ll never be able to compete with some big companies is budget, but the great thing about them is they always go wide, and nobody can ever go as deep as you do.

What is Nobody?

Nobody is can go one level deeper with your customers as you can..

How does Nobody can go?

Nobody can go one level deeper with your customers as you can.

What is mind?

mind is Keep in that on the other side of everything that you do is a human being, and if your mission every day is not to be one step faster or one step better but instead to go one step deeper with your customers, it guarantees your success and there is no way to lose that game..

How does mind Keep in?

Keep in mind that on the other side of everything that you do is a human being, and if your mission every day is not to be one step faster or one step better but instead to go one step deeper with your customers, it guarantees your success and there is no way to lose that game.