Lean Business For Creators – Andre Chaperon

Question and Answer

What is Lean Business?

Lean Business is for Creators (Volume 1) Visualization Map of Lean Business for Creators (Volume 1) TL;DR: LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care, is more important than chasing the next “shiny object” opportunity… That being small (tiny even), is more important than chasing scale and revenue targets… LBC is for people who want to create deep and meaningful work they’re proud of, for people who value that work enough to pay for it (and love it enough to tell others about). I promise that engaging with the training and doing the hard work (it’s not easy work), will help you attract the people you seek to serve..

How does Lean Business is?

Lean Business for Creators (Volume 1) Visualization Map of Lean Business for Creators (Volume 1) TL;DR: LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care, is more important than chasing the next “shiny object” opportunity… That being small (tiny even), is more important than chasing scale and revenue targets… LBC is for people who want to create deep and meaningful work they’re proud of, for people who value that work enough to pay for it (and love it enough to tell others about). I promise that engaging with the training and doing the hard work (it’s not easy work), will help you attract the people you seek to serve.

What is the commitment?

the commitment is And eventually, with of showing up to do this important work, you’ll earn an income from those customers who are the most committed..

How does the commitment showing up?

And eventually, with the commitment of showing up to do this important work, you’ll earn an income from those customers who are the most committed.

What is you,?

you, is If that’s read on..

How does you, read on.?

If that’s you, read on.

What is I?

I is What have will delight you..

How does I have will delight?

What I have will delight you.

What is The Product?

The Product is The format of LBC (Volume 1) is mainly long-form text..

How does The Product is mainly?

The Product The format of LBC (Volume 1) is mainly long-form text.

What is you?

you is If don’t enjoy learning by reading, please don’t join..

How does you don’t enjoy learning?

If you don’t enjoy learning by reading, please don’t join.

What is a video course.?

a video course. is This is not.

How does a video course. is not?

This is not a video course.

What is the majority cases?

the majority cases is In I’ve experienced, I don’t believe video is respectful of your time and attention..

How does the majority cases experienced,?

In the majority cases I’ve experienced, I don’t believe video is respectful of your time and attention.

What is Most people?

Most people is will take an hour to describe something which could have been said in 10 minutes or less..

How does Most people will take?

Most people will take an hour to describe something which could have been said in 10 minutes or less.

What is Video?

Video is has a place in learning — like showing how to do something that’s difficult to explain in written format — which I embrace and support..

How does Video has?

Video has a place in learning — like showing how to do something that’s difficult to explain in written format — which I embrace and support.

What is video?

video is But is also not well suited for reference..

How does video is also not?

But video is also not well suited for reference.

What is Most marketers?

Most marketers is create video because it’s easier for them..

How does Most marketers create?

Most marketers create video because it’s easier for them.

What is I’ve?

I’ve is got a “voice” built for text, not video. The written word done well is different. It’s beautiful and concise..

How does I’ve got?

I’ve got a “voice” built for text, not video. The written word done well is different. It’s beautiful and concise.

What is a word?

a word is Either is needed to convey the thought or idea or insight, or it doesn’t get used..

How does a word is needed?

Either a word is needed to convey the thought or idea or insight, or it doesn’t get used.

What is This course?

This course is is 93% written..

How does This course is?

This course is 93% written.

What is The course content?

The course content is is *not* dripped out..

How does The course content is not dripped?

The course content is *not* dripped out.

What is You’ll?

You’ll is have access to it all..

How does You’ll have?

You’ll have access to it all.

What is It’s?

It’s is self-paced..

How does It’s paced.?

It’s self-paced.

What is you?

you is Meaning can tear through it at a pace to match your schedule..

How does you Meaning?

Meaning you can tear through it at a pace to match your schedule.

What is the goal?

the goal is That said, isn’t speed..

How does the goal said,?

That said, the goal isn’t speed.

What is I?

I is get asked a lot, “how long does it take to complete ARM or SOI?” That’s the wrong question to ask. Getting the gold star for completion isn’t the KPI that matters..

How does I get asked a lot,?

I get asked a lot, “how long does it take to complete ARM or SOI?” That’s the wrong question to ask. Getting the gold star for completion isn’t the KPI that matters.

What is We’re?

We’re is not back at school..

How does We’re not back?

We’re not back at school.

What is two fold?

two fold is What matters is (and achieving this can vary wildly between students): Comprehension (internalizing the ideas until they’re clear to you), and execution (doing the work)..

How does two fold matters?

What matters is two fold (and achieving this can vary wildly between students): Comprehension (internalizing the ideas until they’re clear to you), and execution (doing the work).

What is a race.?

a race. is This isn’t.

How does a race. isn’t?

This isn’t a race.

What is It’s?

It’s is about doing the work and then getting a result..

How does It’s doing?

It’s about doing the work and then getting a result.

What is It’s?

It’s is about serving first, then earning money as a result..

How does It’s earning?

It’s about serving first, then earning money as a result.

What is A Marketing Course At?

A Marketing Course At is Really a meta-level, you’ll learn how to be a better marketer..

How does A Marketing Course At learn?

Really A Marketing Course At a meta-level, you’ll learn how to be a better marketer.

What is You’ll?

You’ll is learn a (strategic) skill that’s transferable to the marketing you already do, and the marketing you’ll do for years to come..

How does You’ll learn?

You’ll learn a (strategic) skill that’s transferable to the marketing you already do, and the marketing you’ll do for years to come.

What is LBC?

LBC is In you’ll *not* learn how to do a product launch..

How does LBC not learn?

In LBC you’ll *not* learn how to do a product launch.

What is You’ll?

You’ll is Rather: learn how to create empathy lead marketing that connects emotionally with the people you seek to serve..

How does You’ll learn?

Rather: You’ll learn how to create empathy lead marketing that connects emotionally with the people you seek to serve.

What is You’ll?

You’ll is learn how to move people from prospect to customer because you’ve demonstrated you understand their problem, and have a solution they care about and want..

How does You’ll learn?

You’ll learn how to move people from prospect to customer because you’ve demonstrated you understand their problem, and have a solution they care about and want.

What is you?

you is When do this well, “selling” becomes superfluous. It’s a thing of beauty when you create an asset that behaves like this..

How does you do?

When you do this well, “selling” becomes superfluous. It’s a thing of beauty when you create an asset that behaves like this.

What is You’ll?

You’ll is *not* learn how to coerce sales through fake pressure, hype and hoopla..

How does You’ll not learn?

You’ll *not* learn how to coerce sales through fake pressure, hype and hoopla.

What is Enough people?

Enough people is are teaching this through their behavior and actions..

How does Enough people are teaching?

Enough people are teaching this through their behavior and actions.

What is You’ll?

You’ll is learn how to create human-to-human marketing that matters to just the few people you seek to serve..

How does You’ll learn?

You’ll learn how to create human-to-human marketing that matters to just the few people you seek to serve.

What is The industry?

The industry is is already crammed overflowing with people teaching and practicing clueless mass-style marketing..

How does The industry is already crammed overflowing?

The industry is already crammed overflowing with people teaching and practicing clueless mass-style marketing.

What is Lean Business For Creators –?

Lean Business For Creators – is Get Andre Chaperon only Price $77 LBC Curriculum Below are the broad, high-level lesson topics that make up an LBC system (“system” in this context is referring to systems thinking: a more holistic approach to building something that’s more than the sum of its parts)..

How does Lean Business For Creators – Get?

Get Lean Business For Creators – Andre Chaperon only Price $77 LBC Curriculum Below are the broad, high-level lesson topics that make up an LBC system (“system” in this context is referring to systems thinking: a more holistic approach to building something that’s more than the sum of its parts).

What is each section below?

each section below is Within are many sub-lessons, which unpack the nuanced layers underpinning each topic; nuances omitted from this overview because they’re not important until you’re doing the work: Both are “lean” (lightweight), which allows you to focus your efforts on creating best-in-class content instead of perpetually creating offers on the offer hamster wheel of doom..

How does each section below are?

Within each section below are many sub-lessons, which unpack the nuanced layers underpinning each topic; nuances omitted from this overview because they’re not important until you’re doing the work: Both are “lean” (lightweight), which allows you to focus your efforts on creating best-in-class content instead of perpetually creating offers on the offer hamster wheel of doom.

What is Both channels?

Both channels is are continuity (subscription) based..

How does Both channels are?

Both channels are continuity (subscription) based.

What is a strategic reason?

a strategic reason is There is for this, of course..

How does a strategic reason is?

There is a strategic reason for this, of course.

What is LBC?

LBC is In you’ll learn why..

How does LBC learn?

In LBC you’ll learn why.

What is long-term,?

long-term, is But, both are encouraged (“eggs” in multiple baskets)..

How does long-term, are encouraged?

But, long-term, both are encouraged (“eggs” in multiple baskets).

What is All promotion,?

All promotion, is paid and organic, are powered by (long-form) story-driven marketing that respects systems thinking (below): Systems are dynamic and often complex..

How does All promotion, paid?

All promotion, paid and organic, are powered by (long-form) story-driven marketing that respects systems thinking (below): Systems are dynamic and often complex.

What is holistic approach?

holistic approach is So a more to understanding the nuances are required..

How does holistic approach understanding?

So a more holistic approach to understanding the nuances are required.

What is The end?

The end is result (although I’ll be quick to add that there is no “end” per se; its an ongoing journey) of your LBC will not be the sum of the parts listed above. It’ll be more than that..

How does The end result?

The end result (although I’ll be quick to add that there is no “end” per se; its an ongoing journey) of your LBC will not be the sum of the parts listed above. It’ll be more than that.

What is It’ll?

It’ll is be unique to you; like your DNA..

How does It’ll be?

It’ll be unique to you; like your DNA.

What is Something?

Something is that has a life of its own..

How does Something has?

Something that has a life of its own.

What is Serving?

Serving is [Who] an audience, a minimum viable audience, is a responsibility..

How does Serving is?

[Who] Serving an audience, a minimum viable audience, is a responsibility.

What is It?

It is a long-term play that requires commitment and consistency..

How does It requires?

It a long-term play that requires commitment and consistency.

What is you?

you is Are enrolled in this journey of creating an online business for the long-term, that serves first?That’s the first question you need to answer (LBC is *only* for people who answer “yes” to this)..

How does you Are?

Are you enrolled in this journey of creating an online business for the long-term, that serves first?That’s the first question you need to answer (LBC is *only* for people who answer “yes” to this).

What is you?

you is Then come other questions may ask: Who do I serve?.

How does you come?

Then come other questions you may ask: Who do I serve?

What is I’m?

I’m is But not an expert?.

How does I’m not?

But I’m not an expert?

What is Questions?

Questions is we unpack in this module, with real-life use cases to help demonstrate how you can “plug” into the value-chain as a trusted advisor: a linchpin ; someone who’s needed and valued..

How does Questions unpack?

Questions we unpack in this module, with real-life use cases to help demonstrate how you can “plug” into the value-chain as a trusted advisor: a linchpin ; someone who’s needed and valued.

What is [Happy Customer?

[Happy Customer is Engine] Here you build your lean Happy Customer Engine..

How does [Happy Customer build?

[Happy Customer Engine] Here you build your lean Happy Customer Engine.

What is maximum possible revenue?

maximum possible revenue is Lean: meaning simple not complicated; not overdone to extract before trust is earned: The front-end is powered by Lean SOI: The premise of SOI (Sphere of Influence) is to attract, earn, and create (“make”) better customers. This forms the front-end of your Lean Business for Creators (everything preceding the opt-in). Lean SOI is a specifically tooled “lean version” of the full-fat SOI..

How does maximum possible revenue meaning?

Lean: meaning simple not complicated; not overdone to extract maximum possible revenue before trust is earned: The front-end is powered by Lean SOI: The premise of SOI (Sphere of Influence) is to attract, earn, and create (“make”) better customers. This forms the front-end of your Lean Business for Creators (everything preceding the opt-in). Lean SOI is a specifically tooled “lean version” of the full-fat SOI.

What is your customer creation funnel?

your customer creation funnel is Basically: how to build that “wins” (makes) customers instead of coercing, strong-arming, and persuading them over the line through pressure tactics..

How does your customer creation funnel build?

Basically: how to build your customer creation funnel that “wins” (makes) customers instead of coercing, strong-arming, and persuading them over the line through pressure tactics.

What is The back-end?

The back-end is is powered by Lean ARM: The premise of ARM (AutoResponder Madness) is to nurture, bond, and earn the trust of your best prospects and customers through story-driven empathy-lead email marketing and the strategy of preeminence..

How does The back-end is powered?

The back-end is powered by Lean ARM: The premise of ARM (AutoResponder Madness) is to nurture, bond, and earn the trust of your best prospects and customers through story-driven empathy-lead email marketing and the strategy of preeminence.

What is Email?

Email is is perfect for this..

How does Email is?

Email is perfect for this.

What is Lean ARM?

Lean ARM is is a specifically tooled “lean version” of the full-fat ARM (the stuff you do once someone is on your email list)..

How does Lean ARM is?

Lean ARM is a specifically tooled “lean version” of the full-fat ARM (the stuff you do once someone is on your email list).

What is This lean-lightweight combo of SOI + ARM?

This lean-lightweight combo of SOI + ARM is powers the Happy Customer Engine of LBC..

How does This lean-lightweight combo of SOI + ARM powers?

This lean-lightweight combo of SOI + ARM powers the Happy Customer Engine of LBC.

What is [Monetization] LBC (Volume 1)?

[Monetization] LBC (Volume 1) is [Monetization] LBC (Volume 1) has two channels of monetization..

How does [Monetization] LBC (Volume 1) has?

[Monetization] LBC (Volume 1) has two channels of monetization.

What is I?

I is don’t believe in “one size fits all,” so you won’t find one way of doing things in LBC..

How does I don’t believe?

I don’t believe in “one size fits all,” so you won’t find one way of doing things in LBC.

What is You?

You is pick the monetization engine that best suits your needs..

How does You pick?

You pick the monetization engine that best suits your needs.

What is [Promotion] LBC (Volume 1)?

[Promotion] LBC (Volume 1) is [Promotion] LBC (Volume 1) covers two (well, three technically: the third I will leave as a surprise for students) traffic channels of reaching your minimum viable audience..

How does [Promotion] LBC (Volume 1) covers?

[Promotion] LBC (Volume 1) covers two (well, three technically: the third I will leave as a surprise for students) traffic channels of reaching your minimum viable audience.

What is FB ads)?

FB ads) is Paid (via and organic (via content marketing)..

How does FB ads) Paid?

Paid (via FB ads) and organic (via content marketing).

What is You?

You is can start with either..

How does You can start?

You can start with either.

What is You?

You is choose..

How does You choose.?

You choose.

What is [Systems Thinking] LBC?

[Systems Thinking] LBC is [Systems Thinking] LBC is an application in thinking in systems..

How does [Systems Thinking] LBC is?

[Systems Thinking] LBC is an application in thinking in systems.

What is It’s?

It’s is about combining parts strategically so that, at some point, “emergence” can occur when the system as a whole functions in harmony. This represents the broad strokes of what you’ll learn within LBC..

How does It’s combining?

It’s about combining parts strategically so that, at some point, “emergence” can occur when the system as a whole functions in harmony. This represents the broad strokes of what you’ll learn within LBC.

What is LBC?

LBC is Most importantly tho, isn’t about “just learning” more stuff. This isn’t like a Udemy course that you watch passively while lol-ing on FB or taking selfies on Instagram..

How does LBC isn’t?

Most importantly tho, LBC isn’t about “just learning” more stuff. This isn’t like a Udemy course that you watch passively while lol-ing on FB or taking selfies on Instagram.

What is I?

I is “To know and not to do, is not yet to know.” love that quote. So: this is a DOING course (a “workshop” is prob’ly a better description). You’ll roll up your sleeves and get proper dirty..

How does I know?

“To know and not to do, is not yet to know.” I love that quote. So: this is a DOING course (a “workshop” is prob’ly a better description). You’ll roll up your sleeves and get proper dirty.

What is the work?

the work is Doing like a pro..

How does the work Doing?

Doing the work like a pro.

What is the Resistance.?

the Resistance. is Fuck.

How does the Resistance. Fuck?

Fuck the Resistance.

What is meaningful work?

meaningful work is If doing deep isn’t your bag, that’s cool, it’s not for everyone: but LBC will not be for you..

How does meaningful work doing deep?

If doing deep meaningful work isn’t your bag, that’s cool, it’s not for everyone: but LBC will not be for you.

What is LBC?

LBC is is a strategic playbook for architecting and building an online business that matters and which benefits all sides..

How does LBC is?

LBC is a strategic playbook for architecting and building an online business that matters and which benefits all sides.

What is An engine of revenue?

An engine of revenue is that’s an asset (leveraged: you’ll not be trading time for dollars)..

How does An engine of revenue (leveraged:?

An engine of revenue that’s an asset (leveraged: you’ll not be trading time for dollars).

What is this journey?

this journey is But will be hard..

How does this journey will be hard.?

But this journey will be hard.

What is A journey?

A journey is that’s about getting-rich-slowly, not fast..

How does A journey getting-?

A journey that’s about getting-rich-slowly, not fast.

What is It’s?

It’s is about thinking for the long-term, not making short-term decisions like politicians for quick gains now..

How does It’s thinking?

It’s about thinking for the long-term, not making short-term decisions like politicians for quick gains now.

What is you?

you is Are still ready join?.

How does you Are?

Are you still ready join?

What is Money-Back Guarantee (Fair Refund Policy) FAIR WARNING?

Money-Back Guarantee (Fair Refund Policy) FAIR WARNING is (only effects a small minority): Please don’t purchase just because you are curious what’s behind the curtain, with the intention to refund anyway..

How does Money-Back Guarantee (Fair Refund Policy) FAIR WARNING (only effects?

Money-Back Guarantee (Fair Refund Policy) FAIR WARNING (only effects a small minority): Please don’t purchase just because you are curious what’s behind the curtain, with the intention to refund anyway.

What is it?

it is Not only is that not cool, but mostly, has pissed me off for years..

How does it Not only is?

Not only is that not cool, but mostly, it has pissed me off for years.

What is I?

I is enjoy my work being stolen as much as the next creator who has put a piece of themselves into their work..

How does I enjoy?

I enjoy my work being stolen as much as the next creator who has put a piece of themselves into their work.

What is I’ve?

I’ve is So what started to do is “blacklist” (block) serial refunders from purchasing any of our courses ever again..

How does I’ve started?

So what I’ve started to do is “blacklist” (block) serial refunders from purchasing any of our courses ever again.

What is I?

I is also get ClickBank, who process our orders, to put a block on the payment source..

How does I also get?

I also get ClickBank, who process our orders, to put a block on the payment source.

What is this course?

this course is That said, if is genuinely not a fit for you, then, of course, I do not want your money..

How does this course said,?

That said, if this course is genuinely not a fit for you, then, of course, I do not want your money.

What is I?

I is But do require for you to make a real effort before pulling the pin..

How does I do require?

But I do require for you to make a real effort before pulling the pin.

What is I’ve?

I’ve is taken a leaf from Seth Godin’s book..

How does I’ve taken?

I’ve taken a leaf from Seth Godin’s book.

What is I?

I is like how he does refunds, so I’ve “stolen” this next part from him: You’ll need read all the lessons, participate in at least ten discussions (there’ll be a private discussion group), respond to posts from others, and consistently post your own work..

How does I like?

I like how he does refunds, so I’ve “stolen” this next part from him: You’ll need read all the lessons, participate in at least ten discussions (there’ll be a private discussion group), respond to posts from others, and consistently post your own work.

What is you?

you is Only then if don’t think the course is worth more than what you invested, drop us a note at [email protected] anytime within sixty days of your purchase, and I’ll give you a full refund..

How does you don’t think?

Only then if you don’t think the course is worth more than what you invested, drop us a note at [email protected] anytime within sixty days of your purchase, and I’ll give you a full refund.

What is I’m?

I’m is sorry, but enrollment for the “pilot release” of Lean Business for Creators (Volume 1) is now closed for 2019. We have 819 awesome early adopters who have invested early. I’ll be officially opening up LBC in early 2020 once the spiky scrappy pilot version is smoothed out and release public ready..

How does I’m is?

I’m sorry, but enrollment for the “pilot release” of Lean Business for Creators (Volume 1) is now closed for 2019. We have 819 awesome early adopters who have invested early. I’ll be officially opening up LBC in early 2020 once the spiky scrappy pilot version is smoothed out and release public ready.