Alex James – Message Matters Most

Question and Answer

What is Alex James –?

Alex James – is Message Matters Most Get the step-by-step Messaging Clarity System that: Positions your business.

How does Alex James – step?

Alex James – Message Matters Most Get the step-by-step Messaging Clarity System that: Positions your business

What is Uncovers?

Uncovers is your brand’s differentiated message.

How does Uncovers differentiated message?

Uncovers your brand’s differentiated message

What is you?

you is Gives the exact words to express it simply And it’s only 84 minutes (because courses shouldn’t take weeks to complete)..

How does you Gives?

Gives you the exact words to express it simply And it’s only 84 minutes (because courses shouldn’t take weeks to complete).

What is Your message?

Your message is is your moat..

How does Your message is?

Your message is your moat.

What is Some businesses?

Some businesses is suffer from lack of messaging: “We do SEO for local businesses!” Most businesses struggle along with weak messaging: “SEO is crucial for local businesses!”.

How does Some businesses suffer?

Some businesses suffer from lack of messaging: “We do SEO for local businesses!” Most businesses struggle along with weak messaging: “SEO is crucial for local businesses!”

What is thriving businesses?

thriving businesses is But know to develop strong messaging:.

How does thriving businesses know?

But thriving businesses know to develop strong messaging:

What is “You?

“You is shouldn’t have to wait 3 months to know if your local SEO strategy is working.” Because the world’s best copywriting can’t make weak messaging strong..

How does “You shouldn’t have to wait?

“You shouldn’t have to wait 3 months to know if your local SEO strategy is working.” Because the world’s best copywriting can’t make weak messaging strong.

What is copywriting?

copywriting is After all, only works if you have messaging worth writing copy about..

How does copywriting only works?

After all, copywriting only works if you have messaging worth writing copy about.

What is This course?

This course is gives you the system to generate differentiated messaging that grabs attention – and holds it..

How does This course gives?

This course gives you the system to generate differentiated messaging that grabs attention – and holds it.

What is ↓?

↓ is I’ve helped 200+ companies find and implement messaging that led to serious growth..

How does ↓ helped?

↓ I’ve helped 200+ companies find and implement messaging that led to serious growth.

What is it’s?

it’s is But not because I’m talented..

How does it’s not?

But it’s not because I’m talented.

What is It’s?

It’s is because I have a Messaging Clarity System..

How does It’s have?

It’s because I have a Messaging Clarity System.

What is It?

It is usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the “epiphany-inducing” workbook, for a (very) low price. If you just follow the steps, you’ll have the exact words to use across:.

How does It usually costs?

It usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the “epiphany-inducing” workbook, for a (very) low price. If you just follow the steps, you’ll have the exact words to use across:

What is By?

By is – Marketing the end, you’ll discover that if you have strong messaging, your copy almost writes itself..

How does By – Marketing?

– Marketing By the end, you’ll discover that if you have strong messaging, your copy almost writes itself.

What is You?

You is probably don’t need this if your messaging is locked in and performing well..

How does You probably don’t need?

You probably don’t need this if your messaging is locked in and performing well.

What is you’re?

you’re is But if looking to launch something new or hone what you have, this will save you from months of refining..

How does you’re looking?

But if you’re looking to launch something new or hone what you have, this will save you from months of refining.

What is “The most value-?

“The most value- is per-minute of any course I’ve ever taken.” When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window..

How does “The most value- ever taken.”?

“The most value-per-minute of any course I’ve ever taken.” When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.

What is solopreneur,?

solopreneur, is And as a service-based my confidence is everything..

How does solopreneur, is?

And as a service-based solopreneur, my confidence is everything.

What is This course?

This course is helped me in three specific ways: I got to identify the needs of my target clients by clarifying my market..

How does This course helped?

This course helped me in three specific ways: I got to identify the needs of my target clients by clarifying my market.

What is I?

I is used this clarity to focus my language and the information I share..

How does I used?

I used this clarity to focus my language and the information I share.

What is I?

I is crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already..

How does I crafted?

I crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.

What is I?

I is can honestly say that my perspective on marketing will never be the same after this course..

How does I can honestly say that?

I can honestly say that my perspective on marketing will never be the same after this course.

What is I?

I is feel immeasurably more skilful and I actually look forward to marketing now..

How does I feel immeasurably?

I feel immeasurably more skilful and I actually look forward to marketing now.

What is the first lesson,?

the first lesson, is In I share with you the marketing campaign that changed my life..

How does the first lesson, share?

In the first lesson, I share with you the marketing campaign that changed my life.

What is It’s?

It’s is the story of how a donation campaign I spearheaded made national headlines –.

How does It’s spearheaded?

It’s the story of how a donation campaign I spearheaded made national headlines –

What is $4K the previous year?

$4K the previous year is and went from earning to $100K+ the next….

How does $4K the previous year went?

and went from earning $4K the previous year to $100K+ the next…

What is budget.?

budget. is on a $0 marketing.

How does budget. marketing?

on a $0 marketing budget.

What is the new messaging.?

the new messaging. is All thanks to.

How does the new messaging. All thanks?

All thanks to the new messaging.

What is here?

here is Watch.

How does here Watch?

Watch here

What is it?

it is (and feel free to watch at 2x speed) Your message matters most..

How does it feel?

(and feel free to watch it at 2x speed) Your message matters most.

What is You?

You is get the main course + a free extra..

How does You get?

You get the main course + a free extra.

What is The Message Matters Most Messaging Clarity System Get?

The Message Matters Most Messaging Clarity System Get is The Message Matters Most Messaging Clarity System Get the exact words you need to convey your value cleanly, clearly, quickly..

How does The Message Matters Most Messaging Clarity System Get need?

The Message Matters Most Messaging Clarity System Get the exact words you need to convey your value cleanly, clearly, quickly.

What is 104 Perspective-Capturing Prompts 104?

104 Perspective-Capturing Prompts 104 is carefully-constructed questions that pull sharp insights from your brain, so you can turn them into killer thought leadership content..

How does 104 Perspective-Capturing Prompts 104 carefully-constructed?

104 Perspective-Capturing Prompts 104 carefully-constructed questions that pull sharp insights from your brain, so you can turn them into killer thought leadership content.

What is (I?

(I is use this every day) Magnetic messaging, on tap..

How does (I use?

(I use this every day) Magnetic messaging, on tap.

What is The Messaging Clarity System?

The Messaging Clarity System is will extract all the relevant insights from your brain, and transform them into hard-hitting messaging that educates and captivates..

How does The Messaging Clarity System will extract?

The Messaging Clarity System will extract all the relevant insights from your brain, and transform them into hard-hitting messaging that educates and captivates.

What is This system?

This system is is the result of years of research, refinement, and rigorous “live rounds” field-testing with 200+ companies from across the globe..

How does This system is?

This system is the result of years of research, refinement, and rigorous “live rounds” field-testing with 200+ companies from across the globe.

What is it?

it is And now – just works..

How does it just works.?

And now – it just works.

What is It?

It is turns your best insights into business assets..

How does It turns?

It turns your best insights into business assets.

What is Sarah Hart,?

Sarah Hart, is founder “This course should be a prerequisite for every entrepreneur.” If you’re an entrepreneur and you haven’t taken Massage Matters Most, what are you even doing with your life?.

How does Sarah Hart, should be?

Sarah Hart, founder “This course should be a prerequisite for every entrepreneur.” If you’re an entrepreneur and you haven’t taken Massage Matters Most, what are you even doing with your life?

What is Alex?

Alex is But seriously, teaches you how to differentiate and master your messaging so it practically does the selling for you..

How does Alex teaches?

But seriously, Alex teaches you how to differentiate and master your messaging so it practically does the selling for you.

What is the chance?

the chance is And don’t miss to grab a 1:1 spot with Alex before he’s booked solid..

How does the chance don’t miss?

And don’t miss the chance to grab a 1:1 spot with Alex before he’s booked solid.

What is His real-time feedback?

His real-time feedback is is absolute gold..

How does His real-time feedback is?

His real-time feedback is absolute gold.

What is This course?

This course is should be a prerequisite for every entrepreneur..

How does This course should be?

This course should be a prerequisite for every entrepreneur.

What is the course,?

the course, is Before I had a vague idea about my messaging and felt a bit lost talking about what I do..

How does the course, had?

Before the course, I had a vague idea about my messaging and felt a bit lost talking about what I do.

What is I?

I is Now have a clear lens to communicate every single piece of my marketing and sales..

How does I have?

Now I have a clear lens to communicate every single piece of my marketing and sales.

What is Alex?

Alex is consistently shows how it should be done on every platform, and his course is no exception..

How does Alex consistently shows?

Alex consistently shows how it should be done on every platform, and his course is no exception.

What is I’ve?

I’ve is taken a lot of courses over the years (and abandoned my fair share)..

How does I’ve taken a lot?

I’ve taken a lot of courses over the years (and abandoned my fair share).

What is Alex’s?

Alex’s is quick, engaging, and example-packed videos make finishing a breeze..

How does Alex’s make?

Alex’s quick, engaging, and example-packed videos make finishing a breeze.

What is you’re?

you’re is If posting on LinkedIn as a business owner, this course is a must and will help you nail your POV..

How does you’re posting?

If you’re posting on LinkedIn as a business owner, this course is a must and will help you nail your POV.

What is The course?

The course is that turns your copywriting from fuzzy to focused..

How does The course turns?

The course that turns your copywriting from fuzzy to focused.

What is it?

it is When comes to copywriting, there’s a lot you could say, but not much you should say..

How does it comes?

When it comes to copywriting, there’s a lot you could say, but not much you should say.

What is This course?

This course is eliminates all the fluff from your marketing so it’s clean, cohesive, and effective..

How does This course eliminates?

This course eliminates all the fluff from your marketing so it’s clean, cohesive, and effective.

What is you?

you is What get from Message Matters Most: Impactful content messaging Rise above the “tips & tricks” noise..

How does you get?

What you get from Message Matters Most: Impactful content messaging Rise above the “tips & tricks” noise.

What is You’ll?

You’ll is get a ready-to-post Opinion Bank of powerful perspectives that don’t just add value, they change your customer’s belief systems..

How does You’ll get?

You’ll get a ready-to-post Opinion Bank of powerful perspectives that don’t just add value, they change your customer’s belief systems.

What is Sharp sales messaging Never?

Sharp sales messaging Never is fumble over your words again..

How does Sharp sales messaging Never fumble?

Sharp sales messaging Never fumble over your words again.

What is You’ll?

You’ll is get your: one-liner.

How does You’ll get?

You’ll get your: one-liner

What is You’ll?

You’ll is walk away with the exact words that resonate with your customer, across all channels,.

How does You’ll walk away?

You’ll walk away with the exact words that resonate with your customer, across all channels,

What is they?

they is so know exactly: who you are.

How does they know exactly:?

so they know exactly: who you are

What is you?

you is what do.

How does you do?

what you do

What is you’ll?

you’ll is how make their life better..

How does you’ll make?

how you’ll make their life better.

What is Within 84 minutes,?

Within 84 minutes, is What’s inside… this course will: Show you what does & doesn’t work in the context of small businesses.

How does Within 84 minutes, will: Show?

What’s inside… Within 84 minutes, this course will: Show you what does & doesn’t work in the context of small businesses

What is the messaging of Apple,?

the messaging of Apple, is (because Nike, Amazon aren’t relevant!).

How does the messaging of Apple, aren’t?

(because the messaging of Apple, Nike, Amazon aren’t relevant!)

What is sharp insights?

sharp insights is Extract from your mind that will inform your messaging.

How does sharp insights Extract?

Extract sharp insights from your mind that will inform your messaging

What is you?

you is Give the templates and structures to turn your insights into magnetic messaging..

How does you Give?

Give you the templates and structures to turn your insights into magnetic messaging.

What is Lesson 1 Understand?

Lesson 1 Understand is why most marketing feels the same..

How does Lesson 1 Understand feels?

Lesson 1 Understand why most marketing feels the same.

What is the impact?

the impact is See a singular, powerful message makes..

How does the impact See?

See the impact a singular, powerful message makes.

What is 5 minutes 6 seconds Lesson 2 Get?

5 minutes 6 seconds Lesson 2 Get is clear on what positioning is & the 2 types of positioning..

How does 5 minutes 6 seconds Lesson 2 Get clear?

5 minutes 6 seconds Lesson 2 Get clear on what positioning is & the 2 types of positioning.

What is effective positioning play?

effective positioning play is Dissect THE most of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’] 7 minutes 13 seconds Lesson 3 Learn the exact formula to achieve perfect positioning..

How does effective positioning play Dissect?

Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’] 7 minutes 13 seconds Lesson 3 Learn the exact formula to achieve perfect positioning.

What is 5 minutes 39 seconds Lesson 4 Get?

5 minutes 39 seconds Lesson 4 Get is clear on exactly what your customer actually wants from you..

How does 5 minutes 39 seconds Lesson 4 Get clear?

5 minutes 39 seconds Lesson 4 Get clear on exactly what your customer actually wants from you.

What is level of education?

level of education is Determine what they need before they’ll feel comfortable buying..

How does level of education Determine?

Determine what level of education they need before they’ll feel comfortable buying.

What is 13 minutes 18 seconds Lesson 5 Get?

13 minutes 18 seconds Lesson 5 Get is clear on the 5 possible stages your category is in today..

How does 13 minutes 18 seconds Lesson 5 Get clear?

13 minutes 18 seconds Lesson 5 Get clear on the 5 possible stages your category is in today.

What is this lesson,?

this lesson, is After you’ll know what you should lead with..

How does this lesson, know?

After this lesson, you’ll know what you should lead with.

What is 13 minutes 14 seconds Lesson 6 Discover?

13 minutes 14 seconds Lesson 6 Discover is the 9 core Positioning Narratives..

How does 13 minutes 14 seconds Lesson 6 Discover core?

13 minutes 14 seconds Lesson 6 Discover the 9 core Positioning Narratives.

What is this lesson,?

this lesson, is After you’ll know exactly what angle to take..

How does this lesson, know exactly?

After this lesson, you’ll know exactly what angle to take.

What is 7 minutes 24 seconds Lesson 7 These days,?

7 minutes 24 seconds Lesson 7 These days, is brands need more than products – they need opinions..

How does 7 minutes 24 seconds Lesson 7 These days, brands need more?

7 minutes 24 seconds Lesson 7 These days, brands need more than products – they need opinions.

What is this lesson,?

this lesson, is After you’ll have 12 strong opinions that deeply resonate with your customer..

How does this lesson, have?

After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.

What is 7 minutes 28 seconds Lesson 8 Get?

7 minutes 28 seconds Lesson 8 Get is the precise wording formula to convey your value – fast..

How does 7 minutes 28 seconds Lesson 8 Get convey?

7 minutes 28 seconds Lesson 8 Get the precise wording formula to convey your value – fast.

What is this lesson,?

this lesson, is After you’ll have your 1-liner, elevator pitch, and sales narrative..

How does this lesson, have?

After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.

What is 6 minutes 2 seconds Lesson 9 Extract?

6 minutes 2 seconds Lesson 9 Extract is the one idea your prospect must believe before they’ll buy your product..

How does 6 minutes 2 seconds Lesson 9 Extract must believe?

6 minutes 2 seconds Lesson 9 Extract the one idea your prospect must believe before they’ll buy your product.

What is 8 minutes 14 seconds Erika Gil,?

8 minutes 14 seconds Erika Gil, is LSF Brand Strategist “This course gave our team a message to anchor our whole marketing strategy on.” Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods..

How does 8 minutes 14 seconds Erika Gil, gave?

8 minutes 14 seconds Erika Gil, LSF Brand Strategist “This course gave our team a message to anchor our whole marketing strategy on.” Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods.

What is This course?

This course is brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on..

How does This course brought?

This course brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on.

What is I?

I is would recommend this to anyone looking to communicate a message to an audience – the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view..

How does I would recommend?

I would recommend this to anyone looking to communicate a message to an audience – the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view.

What is The course?

The course is digs into WHY these methods work, which at its core is understanding how humans work..

How does The course digs?

The course digs into WHY these methods work, which at its core is understanding how humans work.

What is The “epiphany –?

The “epiphany – is Plus: The “epiphany – inducing” workbook..

How does The “epiphany – inducing”?

Plus: The “epiphany – inducing” workbook.

What is examples,?

examples, is As well as being packed with this course comes with a step-by-step workbook that will extract pure gold – just from you filling in the blanks..

How does examples, being packed?

As well as being packed with examples, this course comes with a step-by-step workbook that will extract pure gold – just from you filling in the blanks.

What is Alex?

Alex is is simply brilliant..

How does Alex is simply?

Alex is simply brilliant.

What is other way?

other way is There’s no to put it.” For the last 12 years I’ve been in the lab, challenging the “best practices” of marketing, and figuring out what actually works – and what’s just fluff..

How does other way no?

There’s no other way to put it.” For the last 12 years I’ve been in the lab, challenging the “best practices” of marketing, and figuring out what actually works – and what’s just fluff.

What is I?

I is n 2020, I started sharing these insights across TikTok – soon gaining over 100,000 followers (despite posting just 1 – 4 times a month)..

How does I started sharing?

In 2020, I started sharing these insights across TikTok – soon gaining over 100,000 followers (despite posting just 1 – 4 times a month).

What is I’ve?

I’ve is Since then, directly helped 200+ businesses – from solo startups to multi-national firms – drive transformational results just by using different words to better describe what they sell..

How does I’ve directly helped?

Since then, I’ve directly helped 200+ businesses – from solo startups to multi-national firms – drive transformational results just by using different words to better describe what they sell.