Lior Arussy – Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!

Question and Answer

What is Profitable:?

Profitable: is Passionate & Why Customer Strategies Fail and 10 Steps to Do Them Right!By: Lior ArussyPublisher: Wiley; 1 edition (March 1, 2005)Format: Ebook (PDF)Description:“I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book..

How does Profitable: always said?

Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!By: Lior ArussyPublisher: Wiley; 1 edition (March 1, 2005)Format: Ebook (PDF)Description:“I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book.

What is It?

It is is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well..

How does It is?

It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well.

What is this book and learn.”–Tim Sanders,?

this book and learn.”–Tim Sanders, is Read Author of “Love is The Killer App”“Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money..

How does this book and learn.”–Tim Sanders, Read?

Read this book and learn.”–Tim Sanders, Author of “Love is The Killer App”“Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money.

What is profit.”–Jerry Vass,?

profit.”–Jerry Vass, is Read this and Author of “Soft Selling in A Hard World” and President Vass Consulting“You might not like this book..

How does profit.”–Jerry Vass, Read?

Read this and profit.”–Jerry Vass, Author of “Soft Selling in A Hard World” and President Vass Consulting“You might not like this book.

What is It’s?

It’s is not filled with easy shortcuts and feel-good platitudes..

How does It’s not filled?

It’s not filled with easy shortcuts and feel-good platitudes.

What is you’re?

you’re is BUT, when ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior’s book is a fine place to start down that rarely-followed, very profitable path.”–Seth Godin Author, Purple Cow & Free Prize Inside“Lior Arussy is a true customer advocate..

How does you’re walk?

BUT, when you’re ready to walk the walk and not just talk the talk) about treating your customers right and growing your business, Lior’s book is a fine place to start down that rarely-followed, very profitable path.”–Seth Godin Author, Purple Cow & Free Prize Inside“Lior Arussy is a true customer advocate.

What is This book?

This book is is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience.”–Ginger Conlon, Editor-in-Chief, CRM magazineAccording to Strativity’s 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty..

How does This book is?

This book is a must-read for anyone who knows that the only sustainable competitive advantage is to create a unique and meaningful customer experience.”–Ginger Conlon, Editor-in-Chief, CRM magazineAccording to Strativity’s 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer’s loyalty.

What is a decade?

a decade is Following of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail..

How does a decade Following?

Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail.

What is Profitable?

Profitable is Passionate and is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works..

How does Profitable is?

Passionate and Profitable is a new book that takes a critical look at the state of the companies’ commitment to customers and exposes the fatal mistakes companies make and the lip service they pay to their customers.Full of examples and statistics, Passionate and Profitable argues that customer strategies success depends on making serious tough choices and not cosmetic works.

What is It?

It is is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.About the AuthorLior Arussy is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world..

How does It is?

It is those tough trade offs that will help companies unleash their passion for customers and in return, increase their profitability and sales.About the AuthorLior Arussy is the founder and President of Strativity Group, Inc. (StativityGroup.com), which works with both Global 2000 companies as well as emerging businesses around the world.

What is Strativity Group,?

Strativity Group, is Prior to establishing Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies..

How does Strativity Group, establishing?

Prior to establishing Strativity Group, Arussy held executive positions at NICE Systems and Hewlett-Packard as well as various start-up companies.

What is He?

He is is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review..

How does He is?

He is the author of several publications, including The Experience!: How to Wow Your Customers and Create a Passionate Workplace, as well as more than fifty articles in such international publications as Harvard Business Review.

What is column “Focus:?

column “Focus: is Arussy’s syndicated Customer” reaches more than 350,000 readers worldwide every month..

How does column “Focus: syndicated?

Arussy’s syndicated column “Focus: Customer” reaches more than 350,000 readers worldwide every month.

What is He?

He is also has a bimonthly column for CRM magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course “Developing and Executing Customer-centric Strategy” (American Management Association).Table of contentsIntroduction: The Top Ten Crucial Mistakes in Customer Strategies xiiiThe Graveyard of Good Intentions xivFailure Factors xviiChapter 1 Understanding the Fatal Mistakes 1Fatal Mistake 1: Culture of the New 2Fatal Mistake 2: Lipstick on the Pig 2Fatal Mistake 3: Passion Loss 3Fatal Mistake 4: Real Cost of Cost Reduction 3Fatal Mistake 5: Failure to Operationalize 4Fatal Mistake 6: You Get What You Pay For 4Fatal Mistake 7: Management of Change 5Fatal Mistake 8: Lack of Leadership 6Fatal Mistake 9: Unstructured Relationship 6Fatal Mistake 10: Technology Shortcut 7Critical Choices 8Chapter 2 Critical Choice 1: Who Are We, Customer Pleasers or Efficiency Crunchers?.

How does He also has?

He also has a bimonthly column for CRM magazine, is the winner of the CRM Influential Leader 2003 award, and is the author of the course “Developing and Executing Customer-centric Strategy” (American Management Association).Table of contentsIntroduction: The Top Ten Crucial Mistakes in Customer Strategies xiiiThe Graveyard of Good Intentions xivFailure Factors xviiChapter 1 Understanding the Fatal Mistakes 1Fatal Mistake 1: Culture of the New 2Fatal Mistake 2: Lipstick on the Pig 2Fatal Mistake 3: Passion Loss 3Fatal Mistake 4: Real Cost of Cost Reduction 3Fatal Mistake 5: Failure to Operationalize 4Fatal Mistake 6: You Get What You Pay For 4Fatal Mistake 7: Management of Change 5Fatal Mistake 8: Lack of Leadership 6Fatal Mistake 9: Unstructured Relationship 6Fatal Mistake 10: Technology Shortcut 7Critical Choices 8Chapter 2 Critical Choice 1: Who Are We, Customer Pleasers or Efficiency Crunchers?

What is The Second Tough Choice 33Congratulations,?

The Second Tough Choice 33Congratulations, is You Are at Par: The New Four Ps 35Chapter 4 Critical Choice 3: What Defines Our Total Experience?.

How does The Second Tough Choice 33Congratulations, Defines?

The Second Tough Choice 33Congratulations, You Are at Par: The New Four Ps 35Chapter 4 Critical Choice 3: What Defines Our Total Experience?

What is 39Customer Strategies and the Art ofCustomer Experience Management?

39Customer Strategies and the Art ofCustomer Experience Management is 42Demystifying the Experience 46The Emotional Customer 49Developing the Experience 50Customer Experience Analysis 52Customer Experience Mapping 55Reengineering the Experience Guidelines 58Power to the People: The Difficult Shift 61What Is Your Core Experience?.

How does 39Customer Strategies and the Art ofCustomer Experience Management 42Demystifying?

39Customer Strategies and the Art ofCustomer Experience Management 42Demystifying the Experience 46The Emotional Customer 49Developing the Experience 50Customer Experience Analysis 52Customer Experience Mapping 55Reengineering the Experience Guidelines 58Power to the People: The Difficult Shift 61What Is Your Core Experience?

What is 62Chapter 5 Critical Choice 4:?

62Chapter 5 Critical Choice 4: is What Customers Do We Neglect?.

How does 62Chapter 5 Critical Choice 4: Do?

62Chapter 5 Critical Choice 4: What Customers Do We Neglect?

What is 83Different Relationships?

83Different Relationships is with Different People 91Segmentation Criteria 93Tailoring the Customer’s Experience 97Chapter 7 Critical Choice 6: How Do We Change Our Organization to Avoid the Silo-Based Customer Trap?.

How does 83Different Relationships 93Tailoring?

83Different Relationships with Different People 91Segmentation Criteria 93Tailoring the Customer’s Experience 97Chapter 7 Critical Choice 6: How Do We Change Our Organization to Avoid the Silo-Based Customer Trap?

What is We?

We is How Do Assume Complete Customer Responsibility?.

How does We Do?

How Do We Assume Complete Customer Responsibility?

What is Across All Touch Points 103Touch Points Analysis Mapping 104Obsession?

Across All Touch Points 103Touch Points Analysis Mapping 104Obsession is 103Managing with Tools 107Organization-Focused Customer 109Customer-Focused Organization 110Assembler Keeps the Money 114Chapter 8 Critical Choice 7: Do We Employ Functional Robots or Passionate Evangelists?.

How does Across All Touch Points 103Touch Points Analysis Mapping 104Obsession 103Managing?

103Managing Across All Touch Points 103Touch Points Analysis Mapping 104Obsession with Tools 107Organization-Focused Customer 109Customer-Focused Organization 110Assembler Keeps the Money 114Chapter 8 Critical Choice 7: Do We Employ Functional Robots or Passionate Evangelists?

What is 117Attitude,?

117Attitude, is Not Skill 118Employee Experiences 119Employee Loyalty Leads to Customer Loyalty 122Employment Hierarchy 122Guidelines for Employee Experience Reengineering 127Training Is for Dogs—Education Is for People 132Delight Them: They Are Human Too 135Compensation: Follow the Money Trail 136Chapter 9 Critical Choice 8: Post-Sales Dialogue and Service—Do We Really Care?.

How does 117Attitude, 127Training?

117Attitude, Not Skill 118Employee Experiences 119Employee Loyalty Leads to Customer Loyalty 122Employment Hierarchy 122Guidelines for Employee Experience Reengineering 127Training Is for Dogs—Education Is for People 132Delight Them: They Are Human Too 135Compensation: Follow the Money Trail 136Chapter 9 Critical Choice 8: Post-Sales Dialogue and Service—Do We Really Care?

What is 139Culture of the New 140Taking Customers?

139Culture of the New 140Taking Customers is for Granted 140Four Checkpoints for DeliveringTrue Experiences and Relationships 141Required Tools 151Complete Relationship Account 153Visualizing Value 157Culture of Excellence 159Chapter 10 Critical Choice 9: What Do Our Measurements Say About Us?.

How does 139Culture of the New 140Taking Customers 141Required?

139Culture of the New 140Taking Customers for Granted 140Four Checkpoints for DeliveringTrue Experiences and Relationships 141Required Tools 151Complete Relationship Account 153Visualizing Value 157Culture of Excellence 159Chapter 10 Critical Choice 9: What Do Our Measurements Say About Us?

What is 163Actions,?

163Actions, is Not Perception 164Measuring Success: The Customer Style 165Measurement Guidelines 167Identifying Business Drivers 167True Assets 169Nurturing Rather Than Managing 170Chapter 11 Critical Choice 10: How Long Do We Milk Our Products?.

How does 163Actions, 164Measuring?

163Actions, Not Perception 164Measuring Success: The Customer Style 165Measurement Guidelines 167Identifying Business Drivers 167True Assets 169Nurturing Rather Than Managing 170Chapter 11 Critical Choice 10: How Long Do We Milk Our Products?

What is 173Consistency?

173Consistency is Is Boring 174Success Breeds Complacency 175Innovation Compass: “Wow Me Now” 178Chapter 12 The Ultimate Choice: Customer Strategies—A Mutual Lifetime Commitment 183Stop Staring 183Complete View of a Successful Customer Strategy 186Organizational Commitment 186Change the Rules through Amazing Experiences 187Experiences Build Defendable Market Leadership 188Employees Experiences: The Customer Experience Enablers 189The Never-Ending Date 190Appendix An Open Letter to the Smart Customer 193Index 197Get Download Lior Arussy – Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!.

How does 173Consistency Is?

173Consistency Is Boring 174Success Breeds Complacency 175Innovation Compass: “Wow Me Now” 178Chapter 12 The Ultimate Choice: Customer Strategies—A Mutual Lifetime Commitment 183Stop Staring 183Complete View of a Successful Customer Strategy 186Organizational Commitment 186Change the Rules through Amazing Experiences 187Experiences Build Defendable Market Leadership 188Employees Experiences: The Customer Experience Enablers 189The Never-Ending Date 190Appendix An Open Letter to the Smart Customer 193Index 197Get Download Lior Arussy – Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!

What is Forimc.net today!Salepage:?

Forimc.net today!Salepage: is at https://www.wiley.com/en-am/Passionate+and+Profitable%3A+Why+Customer+Strategies+Fail+and+Ten+Steps+to+Do+Them+Right%21-p-9780471721345Archive: https://archive.ph/wip/HsHKqDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..

How does Forimc.net today!Salepage: see?

at Forimc.net today!Salepage: https://www.wiley.com/en-am/Passionate+and+Profitable%3A+Why+Customer+Strategies+Fail+and+Ten+Steps+to+Do+Them+Right%21-p-9780471721345Archive: https://archive.ph/wip/HsHKqDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.

What is Here,?

Here, is you can download all the files associated with your order..

How does Here, can download?

Here, you can download all the files associated with your order.

What is – Downloads?

– Downloads is are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB]..

How does – Downloads are?

– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].