Jon Buchan – Converts Like A Charm

Question and Answer

What is Jon Buchan –?

Jon Buchan – is Converts Like A CharmLearn how to write charming copy that gets positive replies and enthusiastic buys.The Charm Offensive copywriting style began its life as a way to get responses from cold emails and other cold pitches.This context is very different from writing pitches to an existing opted-in email list or by posting a pitch on social media.In the last year or so, I’ve blended my disarming humorous style with rhetorical devices and the persuasive concepts of direct response copywriting to great effect.I’ve developed a style which stands out, entertains, and most importantly, converts.I’ve never released a training that specifically talks about this potent blend of charm and persuasion.Until, as you may have guessed, now…Does humour & persuasion work?There are studies on the use of humour in the world of advertising and persuasion.I have included a few succinct cherry-picked tidbits from these studies below:“Humour attracts attention.” ~ Weinberger and Gulas, University of Massachusetts..

How does Jon Buchan – write?

Jon Buchan – Converts Like A CharmLearn how to write charming copy that gets positive replies and enthusiastic buys.The Charm Offensive copywriting style began its life as a way to get responses from cold emails and other cold pitches.This context is very different from writing pitches to an existing opted-in email list or by posting a pitch on social media.In the last year or so, I’ve blended my disarming humorous style with rhetorical devices and the persuasive concepts of direct response copywriting to great effect.I’ve developed a style which stands out, entertains, and most importantly, converts.I’ve never released a training that specifically talks about this potent blend of charm and persuasion.Until, as you may have guessed, now…Does humour & persuasion work?There are studies on the use of humour in the world of advertising and persuasion.I have included a few succinct cherry-picked tidbits from these studies below:“Humour attracts attention.” ~ Weinberger and Gulas, University of Massachusetts.

What is “Humour?

“Humour is does not harm comprehension.” ~ Weinberger and Gulas, University of Massachusetts.“Humour is a tool that can enhance a well-crafted persuasive message.” ~ Lyttle (2001)“People who are in a good mood are less likely to disagree with a persuasive message.” ~ Freedman, Sears, and Carl Smith (1978)”The use of self-effacing humour by a source would increase the effectiveness of a persuasive message.” ~ Lyttle (2001)“Humour enhances liking..

How does “Humour does not harm?

“Humour does not harm comprehension.” ~ Weinberger and Gulas, University of Massachusetts.“Humour is a tool that can enhance a well-crafted persuasive message.” ~ Lyttle (2001)“People who are in a good mood are less likely to disagree with a persuasive message.” ~ Freedman, Sears, and Carl Smith (1978)”The use of self-effacing humour by a source would increase the effectiveness of a persuasive message.” ~ Lyttle (2001)“Humour enhances liking.

What is fact,?

fact, is In the link between humour and liking is stronger than for any of the other factors.” ~ Freedman, Sears, and Carl Smith (1978) “One positive quality in a person causes us to assume that the individual has many positive qualities.” ~ Seiter and Gass (2004)My Experience of Using Humour & Persuasion TogetherWell, it’s changed my life.No joke.It started with my drunk cold email, which got responses like the ones below, and led to meetings with some of the world’s largest brands.These were companies I didn’t deserve to be in the same room as..

How does fact, is?

In fact, the link between humour and liking is stronger than for any of the other factors.” ~ Freedman, Sears, and Carl Smith (1978) “One positive quality in a person causes us to assume that the individual has many positive qualities.” ~ Seiter and Gass (2004)My Experience of Using Humour & Persuasion TogetherWell, it’s changed my life.No joke.It started with my drunk cold email, which got responses like the ones below, and led to meetings with some of the world’s largest brands.These were companies I didn’t deserve to be in the same room as.

What is It?

It is allowed me to punch way above my weight.In March 2017, I started my Facebook Group, Charm Offensive..

How does It allowed?

It allowed me to punch way above my weight.In March 2017, I started my Facebook Group, Charm Offensive.

What is I?

I is Soon after, started my email list..

How does I started?

Soon after, I started my email list.

What is I?

I is began the task of promoting my irreverant approach to business communications.The message resonated and people started listening to me..

How does I began?

I began the task of promoting my irreverant approach to business communications.The message resonated and people started listening to me.

What is they?

they is And most importantly, started giving my weird ways a shot.If I was to make money off my new fledging endeavour, I had to start selling products.I’d never sold an information product before.I’d never even studied direct response copywriting before…And I’d never read a single book on the topic.… So when I tell you, “Take imperfect action everyday”, you know I am speaking from experience…The Charm Offensive style is great for getting responses, but does it work for making sales through opt-in email marketing and social media pitches?Good question…What do you think?.

How does they started giving?

And most importantly, they started giving my weird ways a shot.If I was to make money off my new fledging endeavour, I had to start selling products.I’d never sold an information product before.I’d never even studied direct response copywriting before…And I’d never read a single book on the topic.… So when I tell you, “Take imperfect action everyday”, you know I am speaking from experience…The Charm Offensive style is great for getting responses, but does it work for making sales through opt-in email marketing and social media pitches?Good question…What do you think?

What is You?

You is see where you are on the scrollbar..

How does You see?

You see where you are on the scrollbar.

What is the answer?

the answer is If was “no”, this page would be far shorter.I’ll get back to the question.YES..

How does the answer was “no”,?

If the answer was “no”, this page would be far shorter.I’ll get back to the question.YES.

What is It?

It is does.BUT… (I know…)It’s different.The Charm Offensive approach to cold email is all about getting attention and making the best first impression possible.A lot of why it works is BECAUSE the approach is cold, not in-spite of it.As I started selling information products, I knew I had to learn Direct Response Copywriting.I had to learn how to write sales letters and emails that aimed to get people not to reply, but to buy..

How does It does.BUT…?

It does.BUT… (I know…)It’s different.The Charm Offensive approach to cold email is all about getting attention and making the best first impression possible.A lot of why it works is BECAUSE the approach is cold, not in-spite of it.As I started selling information products, I knew I had to learn Direct Response Copywriting.I had to learn how to write sales letters and emails that aimed to get people not to reply, but to buy.

What is a different ask.?

a different ask. is That is.

How does a different ask. is?

That is a different ask.

What is The context?

The context is is different.This approach doesn’t fit when emailing an opt-in list or writing a post for your Facebook Group.I’ve done an enormous amount of flash sales, bundle offers, and product launches over the last year.That includes the CLANGERS..

How does The context is?

The context is different.This approach doesn’t fit when emailing an opt-in list or writing a post for your Facebook Group.I’ve done an enormous amount of flash sales, bundle offers, and product launches over the last year.That includes the CLANGERS.

What is The absolute flops?

The absolute flops is where for a short moment, I yell at the screen, unable to contain my annoyed confusion as to why you’ve not taken me up on such a marvellous offer.Of course, I quickly realise, “Ah..

How does The absolute flops yell?

The absolute flops where for a short moment, I yell at the screen, unable to contain my annoyed confusion as to why you’ve not taken me up on such a marvellous offer.Of course, I quickly realise, “Ah.

What is You?

You is made the offer nobody wanted, Jon.”These moments are important.It’s helped me figure out what works and what doesn’t.I’ve been able to create my own style of copywriting that blends Direct Response principles, rhetorical devices, and humour writing.This approach helps me:Write pitches without hesitation..

How does You made?

You made the offer nobody wanted, Jon.”These moments are important.It’s helped me figure out what works and what doesn’t.I’ve been able to create my own style of copywriting that blends Direct Response principles, rhetorical devices, and humour writing.This approach helps me:Write pitches without hesitation.

What is I?

I is enjoy writing them..

How does I enjoy writing?

I enjoy writing them.

What is I?

I is get to be myself..

How does I get?

I get to be myself.

What is they?

they is As such, actually get sent..

How does they actually get sent.?

As such, they actually get sent.

What is I’ll?

I’ll is Which admit, helps…Stand out from the boring masses of generic copyMake me more likeable, even when being a flagrant-pitchy-inbox-pestMaintain people’s attention so they read my emails & postsGet far greater engagement and reach on my social media posts, including flagrant pitch posts.My content gets rememberedSubscribers / Group members comment that they even enjoy reading my pitches!I get a huge amount of word of mouth referrals because people like to refer content that entertains as well as educatesOh…..

How does I’ll admit,?

Which I’ll admit, helps…Stand out from the boring masses of generic copyMake me more likeable, even when being a flagrant-pitchy-inbox-pestMaintain people’s attention so they read my emails & postsGet far greater engagement and reach on my social media posts, including flagrant pitch posts.My content gets rememberedSubscribers / Group members comment that they even enjoy reading my pitches!I get a huge amount of word of mouth referrals because people like to refer content that entertains as well as educatesOh….

What is you?

you is and then, there’s the one probably care about the most… I can press the ‘Send’ button and make my phone do this…What is “Charm Offensive Conversion Copy”? Is this some kind of pesky marketing bollocks?Well, it is marketing. Is it ‘bollocks’?No..

How does you probably care?

and then, there’s the one you probably care about the most… I can press the ‘Send’ button and make my phone do this…What is “Charm Offensive Conversion Copy”? Is this some kind of pesky marketing bollocks?Well, it is marketing. Is it ‘bollocks’?No.

What is I’ve?

I’ve is thought about this and I genuinely need to make a distinction..

How does I’ve thought?

I’ve thought about this and I genuinely need to make a distinction.

What is a difference?

a difference is There is between writing to prospects cold and to writing to an email list or to a Facebook Group.Over the last 18 months, I’ve sent a lot of pitch emails to my list..

How does a difference is?

There is a difference between writing to prospects cold and to writing to an email list or to a Facebook Group.Over the last 18 months, I’ve sent a lot of pitch emails to my list.

What is I’ve?

I’ve is posted a lot of pitches in my group.The response was not always as overwhelming as I had secretly hoped.But I stuck with it.And now I’ve got a style of writing copy that people enjoy reading, share with their friends, and yes, charms people to reach into their pocket, pull out their wallet/purse/money-clip, and hand me their hard earned money without a second thought.I’m aware of the objection that is perhaps inhibiting your mind as of right now.“Impressive, Jon..

How does I’ve posted a lot?

I’ve posted a lot of pitches in my group.The response was not always as overwhelming as I had secretly hoped.But I stuck with it.And now I’ve got a style of writing copy that people enjoy reading, share with their friends, and yes, charms people to reach into their pocket, pull out their wallet/purse/money-clip, and hand me their hard earned money without a second thought.I’m aware of the objection that is perhaps inhibiting your mind as of right now.“Impressive, Jon.

What is I?

I is But bet it won’t work for my boring business.”Thank you, I appreciate the surprising kind words, imagined voice of the reader / innovative entrepreneur / enthusiastic customer.I’m afraid if you have this objection, I have some good news and bad news.The bad news: You are wrong.We’ve seen this in the last year..

How does I bet?

But I bet it won’t work for my boring business.”Thank you, I appreciate the surprising kind words, imagined voice of the reader / innovative entrepreneur / enthusiastic customer.I’m afraid if you have this objection, I have some good news and bad news.The bad news: You are wrong.We’ve seen this in the last year.

What is Style cold?

Style cold is Charm pitches work across sectors, seniorities, and most surprisingly to me, it even translates into other languages successfully.The good news: You can learn how to write emails and posts that charm, disarm, entertain, and convert.And this skill will benefit you not just your emails and posts.You’ll be able to write more entertaining, charming, and persuasively in any medium.With sufficient effort, you’ll even find these skills transfer to speech too..

How does Style cold Charm?

Charm Style cold pitches work across sectors, seniorities, and most surprisingly to me, it even translates into other languages successfully.The good news: You can learn how to write emails and posts that charm, disarm, entertain, and convert.And this skill will benefit you not just your emails and posts.You’ll be able to write more entertaining, charming, and persuasively in any medium.With sufficient effort, you’ll even find these skills transfer to speech too.

What is It?

It is will help you become more likeable and persuasive in every area of your life.I’ve worked hard over the last 18 months, testing, tinkering, and optimising this weird blend of humour and persuasion with much enthusiasm and obsession.I’ve got something that works, reliably.And something that’s unlike any other copywriting course on the market.I’ve always said that I like to help people get to the place in which I’ve found myself.I feel now is the time to spread the word about Charming Conversion Copy.So what’s included in the pack?This ebook and training video pack is actually two products, so is split into two sections:How I write pitch emails and social posts that convert FASTI get up in the morning..

How does It will help?

It will help you become more likeable and persuasive in every area of your life.I’ve worked hard over the last 18 months, testing, tinkering, and optimising this weird blend of humour and persuasion with much enthusiasm and obsession.I’ve got something that works, reliably.And something that’s unlike any other copywriting course on the market.I’ve always said that I like to help people get to the place in which I’ve found myself.I feel now is the time to spread the word about Charming Conversion Copy.So what’s included in the pack?This ebook and training video pack is actually two products, so is split into two sections:How I write pitch emails and social posts that convert FASTI get up in the morning.

What is I?

I is have to write emails..

How does I have to write?

I have to write emails.

What is This section?

This section is shows you how I do that..

How does This section shows?

This section shows you how I do that.

What is The ebook?

The ebook is and hour-long video training covers:Where do I get my ideas?How do I get a first draft done.How do I ruthlessly edit them at speed.Thwart The Enemies of Good Copy: The Immovable Object (Writer’s Block) And The Irresistible Force (Imposter Syndrome).How to write disarming pitch emails and posts that convert like a charmThis awesome pack will go into great detail, as it includes an expansive 95 page ebook, and 5 training videos totalling over 3 hours, covering:How to use these crafty coy little bullet points that evoke curiosity with their combination of vagueness and specificity..

How does The ebook covers:Where do?

The ebook and hour-long video training covers:Where do I get my ideas?How do I get a first draft done.How do I ruthlessly edit them at speed.Thwart The Enemies of Good Copy: The Immovable Object (Writer’s Block) And The Irresistible Force (Imposter Syndrome).How to write disarming pitch emails and posts that convert like a charmThis awesome pack will go into great detail, as it includes an expansive 95 page ebook, and 5 training videos totalling over 3 hours, covering:How to use these crafty coy little bullet points that evoke curiosity with their combination of vagueness and specificity.

What is Incorporate easy?

Incorporate easy is *ahem* to use joke formulas such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” and a variety of others to add spunk, chutzpah, and moxie to your copy.Use conflicting word combinations to make copy to maintain attention and make people smileThe counter-intuitive way of talking up your own self-interested goals to great persuasive effectQuash your prospects objections with the “absurd scenario” techniqueDeploy unorthodox calls to action to maximise click-through ratesMake the use of scarcity far more fun for everyone involved, while still maintaining its efficacyA simple clever trick that uses informal and formal copy together to create humorous sentencesThe common mindset issue that people have that prevents them from writing high-converting, charming, funny copyHow to provide ‘silly’ reasons for sales offers that make people laugh and reach for their walletsA few crafty tricks to maximising open rates on your most crucial, time-sensitive pitch emailsThe 5 key elements you need in any charming sales pitchThe ‘scenic route’ tactic to celebrate your successes without appearing arrogant, and to criticise others without being direct.The ‘creative pattern interrupt’ techniques I use on social media to stop people from scrollingThe charming little lines I add to social media posts to boost engagement and reach significantly.The clumsy, herky-jerky, sentence structure that when used, adds a sort of ‘comic-timing’ to your copyThe weird ‘metric humour’ trick I learned from watching my favourite sitcom growing up, Cheers.A cunning, but lazy technique that uses specificity to make your copy resonate with more of your audienceAn unorthodox post you can make on Facebook that will get enormous reach and promote whatever you wantA simple tactic you can use to generate a huge level of responses from the first email in your autoresponder sequenceHow to write emails even when you’re in a bad mood or have no motivation or are recklessly hungoverThe key elements to ask to be included in your client testimonials that will maximise their persuasive effectHow to make people want to click on links to your video testimonials, and engage with them on social mediaThe most cost-effective cosmetic that anyone can add to their copy to make themselves more likeable and to drive a ton more salesUse the power of recognition to write funny in-jokes that will resonate with your audience, building a strong level of rapport in the processMost effectively incorporate humorous storytelling into your sales copy, allowing you to generate an ROI from your memory of your life experiences..

How does Incorporate easy use?

*ahem* Incorporate easy to use joke formulas such as “The hyperbole pack pedal”, “Words in their mouth”, “2 Hands” and a variety of others to add spunk, chutzpah, and moxie to your copy.Use conflicting word combinations to make copy to maintain attention and make people smileThe counter-intuitive way of talking up your own self-interested goals to great persuasive effectQuash your prospects objections with the “absurd scenario” techniqueDeploy unorthodox calls to action to maximise click-through ratesMake the use of scarcity far more fun for everyone involved, while still maintaining its efficacyA simple clever trick that uses informal and formal copy together to create humorous sentencesThe common mindset issue that people have that prevents them from writing high-converting, charming, funny copyHow to provide ‘silly’ reasons for sales offers that make people laugh and reach for their walletsA few crafty tricks to maximising open rates on your most crucial, time-sensitive pitch emailsThe 5 key elements you need in any charming sales pitchThe ‘scenic route’ tactic to celebrate your successes without appearing arrogant, and to criticise others without being direct.The ‘creative pattern interrupt’ techniques I use on social media to stop people from scrollingThe charming little lines I add to social media posts to boost engagement and reach significantly.The clumsy, herky-jerky, sentence structure that when used, adds a sort of ‘comic-timing’ to your copyThe weird ‘metric humour’ trick I learned from watching my favourite sitcom growing up, Cheers.A cunning, but lazy technique that uses specificity to make your copy resonate with more of your audienceAn unorthodox post you can make on Facebook that will get enormous reach and promote whatever you wantA simple tactic you can use to generate a huge level of responses from the first email in your autoresponder sequenceHow to write emails even when you’re in a bad mood or have no motivation or are recklessly hungoverThe key elements to ask to be included in your client testimonials that will maximise their persuasive effectHow to make people want to click on links to your video testimonials, and engage with them on social mediaThe most cost-effective cosmetic that anyone can add to their copy to make themselves more likeable and to drive a ton more salesUse the power of recognition to write funny in-jokes that will resonate with your audience, building a strong level of rapport in the processMost effectively incorporate humorous storytelling into your sales copy, allowing you to generate an ROI from your memory of your life experiences.

What is the bad ones!)The clever?

the bad ones!)The clever is (Even some of little rhetorical trick used by a former UK Prime Minister and several former US Presidents to make them appear more likeable, and how you can use this tactic in your copyWrite funny P.S. lines to finish your email with a wry smileAn overview of the various types of email I send, and their structureThe writing mindset I learned from one of my favourite authors, Hunter S. Thompson and how you can use it to write more captivating and entertaining copyWhat my top selling products are, why they are the top sellers, and how to create your own versions of these for your marketThe amusing “tenuous transition” technique you can use to not so gently move in to your pitchThe tiny but crucial change I made to my pitch emails after seeing Ben Settle’s that completely changed how I wrote emails to my listHow to maximise the reach of any social media pitch post by doing one thing a little differentlyHow to do subtle “soft” promotion of your new product to build awareness and and anticipationGenerate genuine testimonials for your product before you’ve even sold a copyJON BUCHAN // Founder, Charm OffensiveA good few years ago, I was desperate for sales after my word of mouth work dried up.I got hellishly drunk one night and wrote a completely absurd cold email..

How does the bad ones!)The clever used?

(Even some of the bad ones!)The clever little rhetorical trick used by a former UK Prime Minister and several former US Presidents to make them appear more likeable, and how you can use this tactic in your copyWrite funny P.S. lines to finish your email with a wry smileAn overview of the various types of email I send, and their structureThe writing mindset I learned from one of my favourite authors, Hunter S. Thompson and how you can use it to write more captivating and entertaining copyWhat my top selling products are, why they are the top sellers, and how to create your own versions of these for your marketThe amusing “tenuous transition” technique you can use to not so gently move in to your pitchThe tiny but crucial change I made to my pitch emails after seeing Ben Settle’s that completely changed how I wrote emails to my listHow to maximise the reach of any social media pitch post by doing one thing a little differentlyHow to do subtle “soft” promotion of your new product to build awareness and and anticipationGenerate genuine testimonials for your product before you’ve even sold a copyJON BUCHAN // Founder, Charm OffensiveA good few years ago, I was desperate for sales after my word of mouth work dried up.I got hellishly drunk one night and wrote a completely absurd cold email.

What is I?

I is was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.To my astonishment, it worked..

How does I was still?

I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.To my astonishment, it worked.

What is I?

I is got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands..

How does I got?

I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands.

What is Symantec and Hewlett Packard?

Symantec and Hewlett Packard is became clients.All because of a crazy cold pitch.I decided to start teaching others my unorthodox approach to cold pitching..

How does Symantec and Hewlett Packard became?

Symantec and Hewlett Packard became clients.All because of a crazy cold pitch.I decided to start teaching others my unorthodox approach to cold pitching.

What is People?

People is listened to my weird advice and found that it worked for them, too.That’s what Charm Offensive is all about: getting the attention of busy people.Jon BuchanSale Page: https://www.charm-offensive.co.uk/converts-like-a-charm/Archive: https://archive.ph/wip/KuwsKDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..

How does People listened?

People listened to my weird advice and found that it worked for them, too.That’s what Charm Offensive is all about: getting the attention of busy people.Jon BuchanSale Page: https://www.charm-offensive.co.uk/converts-like-a-charm/Archive: https://archive.ph/wip/KuwsKDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.

What is Here,?

Here, is you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.– Since it is a digital copy, our suggestion is to download and save it to your hard drive..

How does Here, can download?

Here, you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.– Since it is a digital copy, our suggestion is to download and save it to your hard drive.

What is the link?

the link is In case is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that..

How does the link is broken?

In case the link is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that.

What is We?

We is will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!.

How does We will update?

We will update and notify you as soon as possible from 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!

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