SEO MBA course on Executive Presence – Tom Critchlow

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What is the communication & business skills?

the communication & business skills is Learn you need to level up your career.Over 5 hours of videosReal examples and case studiesFinancial model templateFull SEO strategy presentation3 practice scenariosGuided emails and weekly assignmentsThe biggest challenge for SEO professionals is not knowing what to do, it's knowing how to get it doneRecognize any of these?- Difficulty getting buy-in and budget from executives- Challenges demonstrating the value of SEO- Lacking confidence presenting SEO to the C-suite- Not getting the resources you need to get things doneThe #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget..

How does the communication & business skills Learn?

Learn the communication & business skills you need to level up your career.Over 5 hours of videosReal examples and case studiesFinancial model templateFull SEO strategy presentation3 practice scenariosGuided emails and weekly assignmentsThe biggest challenge for SEO professionals is not knowing what to do, it's knowing how to get it doneRecognize any of these?- Difficulty getting buy-in and budget from executives- Challenges demonstrating the value of SEO- Lacking confidence presenting SEO to the C-suite- Not getting the resources you need to get things doneThe #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget.

What is Industry?

Industry is surveys consistently rate it as the biggest challenge:“The top 5 challenges are all SEO resource and execution challenges” - source“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” - source“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” - sourceSEO fundamentally requires other teams to invest their resources in our projects, whether it's the product, marketing or editorial team.This course isn't about technical audits or keyword research..

How does Industry surveys consistently rate?

Industry surveys consistently rate it as the biggest challenge:“The top 5 challenges are all SEO resource and execution challenges” - source“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” - source“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” - sourceSEO fundamentally requires other teams to invest their resources in our projects, whether it's the product, marketing or editorial team.This course isn't about technical audits or keyword research.

What is This course?

This course is focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.For SEOs who want to be more effectiveIn-house SEO ProfessionalsYou don't have the resources you need and it's a challenge to persuade your company to invest in SEO.After 5 weeks you'll:Be able to tie SEO to business valueFeel more confident advocating for resourcesHave a full strategy presentation to invest in SEOAgency SEO ConsultantsYou're trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.After 5 weeks you'll:Level up your strategy presentationsBe able to get clients to invest in SEOFeel confident pitching bigger projects to bigger clientsWhat you'll learnHow to create buy-in and secure resources for strategic SEO initiativesHow to create a business case for SEO initiatives and a full financial modelHow to create effective, compelling presentations for senior executives and the C-suiteHow to work cross functionally to get things done inside large organizations5 Weeks of Intensive Learning with Weekly AssignmentsFollow the weekly program or learn at your own paceWeek 1: Good SEO StrategyLearn how to create an effective SEO strategy that's more than just a list of things you want to get done..

How does This course focuses?

This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.For SEOs who want to be more effectiveIn-house SEO ProfessionalsYou don't have the resources you need and it's a challenge to persuade your company to invest in SEO.After 5 weeks you'll:Be able to tie SEO to business valueFeel more confident advocating for resourcesHave a full strategy presentation to invest in SEOAgency SEO ConsultantsYou're trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.After 5 weeks you'll:Level up your strategy presentationsBe able to get clients to invest in SEOFeel confident pitching bigger projects to bigger clientsWhat you'll learnHow to create buy-in and secure resources for strategic SEO initiativesHow to create a business case for SEO initiatives and a full financial modelHow to create effective, compelling presentations for senior executives and the C-suiteHow to work cross functionally to get things done inside large organizations5 Weeks of Intensive Learning with Weekly AssignmentsFollow the weekly program or learn at your own paceWeek 1: Good SEO StrategyLearn how to create an effective SEO strategy that's more than just a list of things you want to get done.

What is compelling strategies?

compelling strategies is Learn how to create that are credible and aligned with stakeholders.Week 2: The Value of SEOLearn how to connect SEO to business value and revenue, including hard to measure projects like link building..

How does compelling strategies Learn?

Learn how to create compelling strategies that are credible and aligned with stakeholders.Week 2: The Value of SEOLearn how to connect SEO to business value and revenue, including hard to measure projects like link building.

What is your appreciation?

your appreciation is Deepen for business models and how they dictate what gets funded.Week 3: Investment ModelsLearn how to create a financial investment plan and business model for large initiatives..

How does your appreciation Deepen?

Deepen your appreciation for business models and how they dictate what gets funded.Week 3: Investment ModelsLearn how to create a financial investment plan and business model for large initiatives.

What is stakeholders?

stakeholders is Understand how to manage to get buy-in and get key information to create compelling financial models.Week 4: Effective Business PresentationsLearn how to structure clear communication, from writing emails to full strategy presentations..

How does stakeholders Understand?

Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.Week 4: Effective Business PresentationsLearn how to structure clear communication, from writing emails to full strategy presentations.

What is a strategy presentation?

a strategy presentation is Get comfortable at managing upwards and put together the same way McKinsey does.Week 5: Getting Things DoneLearn how to find alignment with other teams, manage resource asks and navigate organizational politics..

How does a strategy presentation Get?

Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.Week 5: Getting Things DoneLearn how to find alignment with other teams, manage resource asks and navigate organizational politics.