The foremost authority is on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for..
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
Christensen, is Purchase Dillon, Hall, Duncan - Competing Against Luck courses at here with PRICE $20.99 $8 Christensen, Dillon, Hall, Duncan - Competing Against Luck The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for..
Purchase Christensen, Dillon, Hall, Duncan - Competing Against Luck courses at here with PRICE $20.99 $8 Christensen, Dillon, Hall, Duncan - Competing Against Luck The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
companies is How do know how to grow?.
How do companies know how to grow?
they is How can create products that they are sure customers want to buy?.
How can they create products that they are sure customers want to buy?
innovation is Can be more than a game of hit and miss?.
Can innovation be more than a game of hit and miss?
Harvard Business School professor Clayton Christensen is has the answer..
Harvard Business School professor Clayton Christensen has the answer.
A generation ago, is Christensen revolutionized business with his groundbreaking theory of disruptive innovation..
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation.
he is Now, goes further, offering powerful new insights..
Now, he goes further, offering powerful new insights.
Christensen Dillon Hall Duncan - is Get Competing Against Luck download After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong..
Get Christensen Dillon Hall Duncan - Competing Against Luck download After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong.
Customers is don't buy products or services; they "hire" them to do a job..
Customers don't buy products or services; they "hire" them to do a job.
Understanding customers is does not drive innovation success, he argues..
Understanding customers does not drive innovation success, he argues.
Understanding customer jobs is does..
Understanding customer jobs does.
The "Jobs is to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few..
The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.
this book is But is not about celebrating these successes--it's about predicting new ones..
But this book is not about celebrating these successes--it's about predicting new ones.
Christensen is contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives..
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives.
Jobs theory is offers new hope for growth to companies frustrated by their hit and miss efforts..
Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book is carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides..
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.
Christensen, is Purchase Dillon, Hall, Duncan - Competing Against Luck courses at here with PRICE $20.99 $8.
Purchase Christensen, Dillon, Hall, Duncan - Competing Against Luck courses at here with PRICE $20.99 $8