The Research Report Playbook – Erin Balsa

Question and Answer

What is I'm?

I'm is Erin Balsa, and I'm a former content marketing leader with more than 8 years of experience building and leading high-performing content teams -- at two Inc. 5,000 B2B SaaS startups and at an agency..

How does I'm leading high-?

I'm Erin Balsa, and I'm a former content marketing leader with more than 8 years of experience building and leading high-performing content teams -- at two Inc. 5,000 B2B SaaS startups and at an agency.

What is I've?

I've is written for lots of B2B SaaS brands you've probably heard of: HubSpot, Drift, G2, monday.com, etc..

How does I've written?

I've written for lots of B2B SaaS brands you've probably heard of: HubSpot, Drift, G2, monday.com, etc.

What is I've?

I've is advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum..

How does I've advised?

I've advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum.

What is the past 4.5 years,?

the past 4.5 years, is Over I've helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked..

How does the past 4.5 years, Over?

Over the past 4.5 years, I've helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked.

What is I've?

I've is packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE..

How does I've packed?

I've packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE.

What is this course,?

this course, is In I answer all your burning questions:.

How does this course, answer?

In this course, I answer all your burning questions:

What is I?

I is How do come up with a compelling storyline?.

How does I do?

How do I come up with a compelling storyline?

What is I?

I is How do get valid data?.

How does I do?

How do I get valid data?

What is the data?

the data is What if doesn't support the story I want to tell?.

How does the data doesn't support?

What if the data doesn't support the story I want to tell?

What is I?

I is Am supposed to gate the report for lead gen?.

How does I Am?

Am I supposed to gate the report for lead gen?

What is I?

I is How do project manage all the moving parts?.

How does I do?

How do I project manage all the moving parts?

What is my butt itchy??

my butt itchy? is Why is.

How does my butt itchy? is?

Why is my butt itchy?

What is your?

your is (Well on second thought, not ALL burning questions.).

How does your thought,?

(Well on second thought, not ALL your burning questions.)

What is you?

you is If know me from my LinkedIn posts, you know my content has an edge to it..

How does you know?

If you know me from my LinkedIn posts, you know my content has an edge to it.

What is some sarcasm,?

some sarcasm, is So expect and maybe a swear or two..

How does some sarcasm, expect?

So expect some sarcasm, and maybe a swear or two.

What is the knowledge and confidence?

the knowledge and confidence is And expect to walk away with you need to start creating your own research reports..

How does the knowledge and confidence expect?

And expect to walk away with the knowledge and confidence you need to start creating your own research reports.

What is testimonials,?

testimonials, is (Scroll down for  a course preview and frequently asked questions.) Course Preview.

How does testimonials, (Scroll?

(Scroll down for testimonials, a course preview and frequently asked questions.) Course Preview

What is an audience,?

an audience, is Securing writing questions + analyzing raw data.

How does an audience, Securing?

Securing an audience, writing questions + analyzing raw data

What is Lesson 4:?

Lesson 4: is Report Writing + Design.

How does Lesson 4: Report Writing?

Lesson 4: Report Writing + Design

What is an outline?

an outline is Turning into a polished report.

How does an outline Turning?

Turning an outline into a polished report

What is + QA?

+ QA is Setting up campaign tracking.

How does + QA Setting up campaign tracking?

Setting up campaign tracking + QA

What is attention +?

attention + is Generating leads.

How does attention + Generating?

Generating attention + leads

What is Lesson 8:?

Lesson 8: is Sales Enablement Helping sales have more productive conversations.

How does Lesson 8: have more?

Lesson 8: Sales Enablement Helping sales have more productive conversations

What is results +?

results + is Analyzing making process improvements.

How does results + Analyzing?

Analyzing results + making process improvements

What is Lesson 10:?

Lesson 10: is Monetization How to sell research reports to clients.

How does Lesson 10: sell?

Lesson 10: Monetization How to sell research reports to clients

What is I?

I is How do data storytelling, step-by-step Buy Now!.

How does I do?

How I do data storytelling, step-by-step Buy Now!

What is Information?

Information is Shopping.

How does Information Shopping?

Shopping Information

What is - We?

- We is provide digital products..

How does - We provide?

- We provide digital products.

What is products?

products is Most of will come to you immediately..

How does products will come?

Most of products will come to you immediately.

What is Pre-Order product,?

Pre-Order product, is But for we need 3-7 days to order it for you..

How does Pre-Order product, need?

But for Pre-Order product, we need 3-7 days to order it for you.

What is you?

you is - After order, the system will create your account and send it to your email..

How does you order,?

- After you order, the system will create your account and send it to your email.

What is your payment,?

your payment, is And after you will receive the download link at the account or directly via your email..

How does your payment, will receive?

And after your payment, you will receive the download link at the account or directly via your email.

What is you?

you is If have any problems with your order, you can contact: [email protected]..

How does you have?

If you have any problems with your order, you can contact: [email protected].

What is you?

you is - If cannot find the download link, please don’t worry about that..

How does you cannot find?

- If you cannot find the download link, please don’t worry about that.

What is We?

We is will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8)..

How does We will update?

We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

What is things?

things is Let's get started!.

How does things Let's?

Let's get things started!

What is We?

We is will go with you!.

How does We will go?

We will go with you!