YOUR SITE TRAFFIC is GROW AND DRIVE QUALIFIED LEADS FROM CONTENT MARKETING The only content marketing system designed specifically to help B2B companies create standout content and generate qualified leads in a predictable and measurable way..
GROW YOUR SITE TRAFFIC AND DRIVE QUALIFIED LEADS FROM CONTENT MARKETING The only content marketing system designed specifically to help B2B companies create standout content and generate qualified leads in a predictable and measurable way.
This system is is designed exclusively for B2B companies to help them build consistent traffic that generates highly qualified leads, and positions your company as a thought leader in your industry in a predictable, measurable way..
This system is designed exclusively for B2B companies to help them build consistent traffic that generates highly qualified leads, and positions your company as a thought leader in your industry in a predictable, measurable way.
We’ve is personally applied this system at three different B2B companies, growing their traffic from 0 to 20,000 - 35,000 unique monthly visitors (in a year or less), and generating hundreds of thousands of dollars in revenue directly attributable to content..
We’ve personally applied this system at three different B2B companies, growing their traffic from 0 to 20,000 - 35,000 unique monthly visitors (in a year or less), and generating hundreds of thousands of dollars in revenue directly attributable to content.
over the past 18 months, is Now, through Grow and Convert, we’ve taught the same system to dozens of B2B companies via in person workshops and over the phone multi-month programs, and helped them achieve results like this: OUTCOMES YOU CAN EXPECT FROM OUR PROGRAM We’ve assembled our system into a video and action based online training program, with options to work 1-on-1 with us in person or over the phone, so any B2B content marketer, marketing team, agency, or entrepreneur can apply it to their own business to: Generate tens (or hundreds) of thousands of views every month to their blog..
Now, over the past 18 months, through Grow and Convert, we’ve taught the same system to dozens of B2B companies via in person workshops and over the phone multi-month programs, and helped them achieve results like this: OUTCOMES YOU CAN EXPECT FROM OUR PROGRAM We’ve assembled our system into a video and action based online training program, with options to work 1-on-1 with us in person or over the phone, so any B2B content marketer, marketing team, agency, or entrepreneur can apply it to their own business to: Generate tens (or hundreds) of thousands of views every month to their blog.
better qualified traffic, is Get better qualified traffic, so your content gets in front of your target customers..
Get better qualified traffic, so your content gets in front of your target customers.
tested conversion techniques is Use to convert that traffic into qualified leads..
Use tested conversion techniques to convert that traffic into qualified leads.
a writing team is Build to scale content production with limited resources..
Build a writing team to scale content production with limited resources.
high-quality B2B content marketing is Done right, can generate leads at extremely competitive customer acquisition costs (CAC), and our system will show you: How to measure leads generated from content marketing so you can take the blindfolds off and know exactly what you’re getting in return from content efforts..
Done right, high-quality B2B content marketing can generate leads at extremely competitive customer acquisition costs (CAC), and our system will show you: How to measure leads generated from content marketing so you can take the blindfolds off and know exactly what you’re getting in return from content efforts.
content marketing CAC is How to calculate and compare it to acquisition costs from other channels like outbound sales and paid ads..
How to calculate content marketing CAC and compare it to acquisition costs from other channels like outbound sales and paid ads.
THE UNIQUE CHALLENGES OF B2B CONTENT MARKETING Over is the past 18 months, we’ve talked to hundreds of marketers inside different companies who’ve told us about the unique challenges they face in running content marketing for B2B businesses (e.g., software, service, agencies): B2B CONTENT CHALLENGE #1: “DRIVING THE RIGHT KIND OF LEADS” Yes, of course B2B content marketers want traffic, but they have a unique challenge we hear about over and over again: Getting higher quality, more qualified traffic..
THE UNIQUE CHALLENGES OF B2B CONTENT MARKETING Over the past 18 months, we’ve talked to hundreds of marketers inside different companies who’ve told us about the unique challenges they face in running content marketing for B2B businesses (e.g., software, service, agencies): B2B CONTENT CHALLENGE #1: “DRIVING THE RIGHT KIND OF LEADS” Yes, of course B2B content marketers want traffic, but they have a unique challenge we hear about over and over again: Getting higher quality, more qualified traffic.
you’re is If a B2B marketer, in the end, you’re not after pageviews, you don’t sell ads and you don’t really care about the size of your email list..
If you’re a B2B marketer, in the end, you’re not after pageviews, you don’t sell ads and you don’t really care about the size of your email list.
You is want leads: a high quality, consistent stream of leads..
You want leads: a high quality, consistent stream of leads.
B2B CONTENT CHALLENGE #2: is “CREATING BETTER QUALITY CONTENT” To produce qualified leads, the marketers we’ve talked to know they need to create extremely targeted, relevant, high-quality content on a consistent basis.The question is how..
B2B CONTENT CHALLENGE #2: “CREATING BETTER QUALITY CONTENT” To produce qualified leads, the marketers we’ve talked to know they need to create extremely targeted, relevant, high-quality content on a consistent basis.The question is how.
You is may sell to specific roles inside of companies, such as: C-level executives, directors, or busy small business owners..
You may sell to specific roles inside of companies, such as: C-level executives, directors, or busy small business owners.
all cases, is In these B2B customers have tons of experience in your field..
In all cases, these B2B customers have tons of experience in your field.
They is aren’t impressed by “Top 10” posts and listicles..
They aren’t impressed by “Top 10” posts and listicles.
Feed Buzzfeed is Buzz monetizes any pageview..
Buzz Feed Buzzfeed monetizes any pageview.
You is need qualified leads..
You need qualified leads.
Buzzfeed is can produce listicles all day and get clicks by the thousands from an untargeted, indistinguishable heap of bored workers on their lunch break, and it’s fine for them because all pageviews are the same, all pageviews lead to ad impressions..
Buzzfeed can produce listicles all day and get clicks by the thousands from an untargeted, indistinguishable heap of bored workers on their lunch break, and it’s fine for them because all pageviews are the same, all pageviews lead to ad impressions.
You is don’t have that luxury..
You don’t have that luxury.
Site visits is are worth nothing to your company if they aren’t coming from your target audience..
Site visits are worth nothing to your company if they aren’t coming from your target audience.
One visit is from a C-level executive that is looking to buy your enterprise software or hire an agency just like yours is worth immeasurably more than 1,000 visits from random consumers..
One visit from a C-level executive that is looking to buy your enterprise software or hire an agency just like yours is worth immeasurably more than 1,000 visits from random consumers.
you is So can’t produce clickbait, you need to produce high quality content that will make them read on, subscribe, request a meeting or at least be impressed by your brand..
So you can’t produce clickbait, you need to produce high quality content that will make them read on, subscribe, request a meeting or at least be impressed by your brand.
you is And need to do it consistently..
And you need to do it consistently.
Here is are quotes from marketers who have emailed us about producing better content: “I can come up with some good surface level topics, but I can’t propose any ground breaking topics like I know some people in the industry can.” “with finite resources we struggle to put out the level of content I would like” “…identifying topics for articles that drive the right kind of customers.” B2B CONTENT CHALLENGE #3: “LACK OF RESOURCES” If you’re a B2B marketer, agency owner, or entrepreneur we know you’re wearing many hats, so time is tight..
Here are quotes from marketers who have emailed us about producing better content: “I can come up with some good surface level topics, but I can’t propose any ground breaking topics like I know some people in the industry can.” “with finite resources we struggle to put out the level of content I would like” “…identifying topics for articles that drive the right kind of customers.” B2B CONTENT CHALLENGE #3: “LACK OF RESOURCES” If you’re a B2B marketer, agency owner, or entrepreneur we know you’re wearing many hats, so time is tight.
many growing businesses, is And for budget is also tight..
And for many growing businesses, budget is also tight.
it’s is So no surprise that many marketers we’ve talked to tell us they know they need to create better quality content to get more qualified traffic, but they don’t have time..
So it’s no surprise that many marketers we’ve talked to tell us they know they need to create better quality content to get more qualified traffic, but they don’t have time.
Writing is takes a lot of time, and they’re also managing social media, drip campaigns, landing pages, and more..
Writing takes a lot of time, and they’re also managing social media, drip campaigns, landing pages, and more.
you is If run your own B2B business (agency, early stage startup, etc.), it’s even worse, you’re also talking to clients, doing customer support, or just running the whole businesses..
If you run your own B2B business (agency, early stage startup, etc.), it’s even worse, you’re also talking to clients, doing customer support, or just running the whole businesses.
You is have even less time..
You have even less time.
you is How do produce quality content at scale without having time for anything else or spending a fortune?.
How do you produce quality content at scale without having time for anything else or spending a fortune?
Here’s is what a few marketers with limited resources have written to us over email: “Our biggest challenge at the moment is trying to determine where to allocate resources while still trying to fill out resources (essentially, where will we get the most bang for our buck).” “We’re a small team so I think for now less often and higher quality could be the way forward.” B2B CONTENT CHALLENGE #4: “DISTRIBUTING CONTENT” Even the companies that are confident they are already producing high quality content have this challenge..
Here’s what a few marketers with limited resources have written to us over email: “Our biggest challenge at the moment is trying to determine where to allocate resources while still trying to fill out resources (essentially, where will we get the most bang for our buck).” “We’re a small team so I think for now less often and higher quality could be the way forward.” B2B CONTENT CHALLENGE #4: “DISTRIBUTING CONTENT” Even the companies that are confident they are already producing high quality content have this challenge.
you is How do get your content seen by your target market?.
How do you get your content seen by your target market?
your posts is Sharing on social media is not enough..
Sharing your posts on social media is not enough.
It is doesn’t drive consistent leads or qualified traffic (or, often, any traffic at all) to your content..
It doesn’t drive consistent leads or qualified traffic (or, often, any traffic at all) to your content.
Promotion is is hard for any company, but for a B2B business that is looking to attract busy executives or managers in highly specific roles, it’s even more of a challenge..
Promotion is hard for any company, but for a B2B business that is looking to attract busy executives or managers in highly specific roles, it’s even more of a challenge.
You is need to be extremely strategic in where and how you promote..
You need to be extremely strategic in where and how you promote.
this promotion and distribution piece is Without figuring out, it’s hard to make B2B content marketing work..
Without figuring this promotion and distribution piece out, it’s hard to make B2B content marketing work.
Here’s is what B2B marketers struggling with content promotion have said to us: “Our #1 content marketing challenge is getting our content in front of our prospect audience. Typically we target the owner who is busy running a £5-10M businesses, are unlikely to read our blogs.” “How to get my content to move past my friends in the social spheres [to] get more traffic…..
Here’s what B2B marketers struggling with content promotion have said to us: “Our #1 content marketing challenge is getting our content in front of our prospect audience. Typically we target the owner who is busy running a £5-10M businesses, are unlikely to read our blogs.” “How to get my content to move past my friends in the social spheres [to] get more traffic….
I’m is working now on a blog post with a much better more attractive headline.” B2B CONTENT CHALLENGE #5: “CONVERSIONS AND MEASURING ROI” Finally, if you’ve done everything else right, you need to know how to convert traffic into leads, and you need to measure how well you’re doing. Without those two pieces, content will always take a backseat to sales because no one in the company will know how much business it’s really bringing in..
I’m working now on a blog post with a much better more attractive headline.” B2B CONTENT CHALLENGE #5: “CONVERSIONS AND MEASURING ROI” Finally, if you’ve done everything else right, you need to know how to convert traffic into leads, and you need to measure how well you’re doing. Without those two pieces, content will always take a backseat to sales because no one in the company will know how much business it’s really bringing in.
The sales team is shows numbers, does your marketing team?.
The sales team shows numbers, does your marketing team?
Readers of Grow and Convert is that have been in sales driven organizations know this: piltdownman 8 months ago I’ll make a couple of quick notes..
Readers of Grow and Convert that have been in sales driven organizations know this: piltdownman 8 months ago I’ll make a couple of quick notes.
Most C-level people is come out of sales..
Most C-level people come out of sales.
They is truly believe it’s what drives their companies Look at job postings for Marketing people and you’ll see; “1-2 years of experience. $13/hr.” This is how much they believe in marketing..
They truly believe it’s what drives their companies Look at job postings for Marketing people and you’ll see; “1-2 years of experience. $13/hr.” This is how much they believe in marketing.
you is How do measure lead generation from content when it can help in so many different ways, at so many different stages of the funnel?.
How do you measure lead generation from content when it can help in so many different ways, at so many different stages of the funnel?
it best is Is to just not try to measure it, count social followers or email list size and say that content is helping build “brand awareness”?.
Is it best to just not try to measure it, count social followers or email list size and say that content is helping build “brand awareness”?
questions B2B content marketers and CMOs is These are real have when thinking about the ROI of content marketing..
These are real questions B2B content marketers and CMOs have when thinking about the ROI of content marketing.
Here is are a few quotes from marketers that wrote to us about this: “We have the content and the eyeballs - we struggle with capturing, nurturing (nothing in-place currently) and conversion.” “My number one challenge is understanding how to back into a content / digital marketing plan that will deliver X amount of leads in a given month…it’s hard to know in advance if getting to X amount of leads / month is even a possibility prior to starting, as well as the capital & people requirements to accomplish that aim.” CRITICAL B2B CONTENT MISTAKES To solve these challenges, you need to change the way you’re doing content marketing, and you can start by avoiding 3 of the most common mistakes we see… MISTAKE #1: FOCUSING ON TRAFFIC AS THE END GOAL Traffic is great, but as the first challenge states, what matters to your business isleads — qualified leads..
Here are a few quotes from marketers that wrote to us about this: “We have the content and the eyeballs - we struggle with capturing, nurturing (nothing in-place currently) and conversion.” “My number one challenge is understanding how to back into a content / digital marketing plan that will deliver X amount of leads in a given month…it’s hard to know in advance if getting to X amount of leads / month is even a possibility prior to starting, as well as the capital & people requirements to accomplish that aim.” CRITICAL B2B CONTENT MISTAKES To solve these challenges, you need to change the way you’re doing content marketing, and you can start by avoiding 3 of the most common mistakes we see… MISTAKE #1: FOCUSING ON TRAFFIC AS THE END GOAL Traffic is great, but as the first challenge states, what matters to your business isleads — qualified leads.
them, is To get and conquer many of the B2B challenges mentioned above, you need to reframe your goals..
To get them, and conquer many of the B2B challenges mentioned above, you need to reframe your goals.
Traffic is can’t be the end goal..
Traffic can’t be the end goal.
You is can get some traffic with listicles and high-level “me too” content that is indistinguishable from what your competitors are producing. But will the traffic from those pieces include your target customers? Will the c-level executives, directors, or business owners you’re selling with decades of experience in your industry read yet another list of top tips on their own industry?.
You can get some traffic with listicles and high-level “me too” content that is indistinguishable from what your competitors are producing. But will the traffic from those pieces include your target customers? Will the c-level executives, directors, or business owners you’re selling with decades of experience in your industry read yet another list of top tips on their own industry?
beginners? is Or will that content only attract.
Or will that content only attract beginners?
us is Don’t get wrong, we focus on promotion and distribution extensively in this system and without a baseline of traffic, you can’t even hope to get leads..
Don’t get us wrong, we focus on promotion and distribution extensively in this system and without a baseline of traffic, you can’t even hope to get leads.
it is But to make work, you need to start at the beginning and define who you’re targeting, research them extensively, dissect what works and what doesn’t, understand what they’re thinking at different stages of the buying funnel, and then strategically craft a content plan that includes specific content for different types (such as the 6 B2B Content Frameworks we outline in our system), for buyers at different stages of the funnel, with specific calls to action, and promoted in specific ways..
But to make it work, you need to start at the beginning and define who you’re targeting, research them extensively, dissect what works and what doesn’t, understand what they’re thinking at different stages of the buying funnel, and then strategically craft a content plan that includes specific content for different types (such as the 6 B2B Content Frameworks we outline in our system), for buyers at different stages of the funnel, with specific calls to action, and promoted in specific ways.
you is This is how solve the 5 challenges above, not by simply opening Google Analytics and staring at your traffic numbers every week..
This is how you solve the 5 challenges above, not by simply opening Google Analytics and staring at your traffic numbers every week.
CONTENT is MISTAKE #2: PRODUCING WITHOUT FIRST DEEPLY STUDYING YOUR TARGET CUSTOMERS You would be shocked how many times we’ve walked into a company, projected one of their latest blog posts on the wall, and asked “Has anyone in here talked to an actual customer who told you they needed this exact information?” and not a single hand was raised..
MISTAKE #2: PRODUCING CONTENT WITHOUT FIRST DEEPLY STUDYING YOUR TARGET CUSTOMERS You would be shocked how many times we’ve walked into a company, projected one of their latest blog posts on the wall, and asked “Has anyone in here talked to an actual customer who told you they needed this exact information?” and not a single hand was raised.
blog post is So why was that written?.
So why was that blog post written?
Zero percent of is (Hint: your customers have actually asked for a list of 10 tips about your industry..
(Hint: Zero percent of your customers have actually asked for a list of 10 tips about your industry.
Zero.) Or, is we’ve worked with a number of businesses that have a wide base of customers: “We sell to enterprise, SMBs, in finance, and healthcare, and travel.” Then they try to satisfy all of these customers profiles with different content pieces and end up creating a hodgepodge of high level content on a wide range of topics..
Zero.) Or, we’ve worked with a number of businesses that have a wide base of customers: “We sell to enterprise, SMBs, in finance, and healthcare, and travel.” Then they try to satisfy all of these customers profiles with different content pieces and end up creating a hodgepodge of high level content on a wide range of topics.
Nothing is is focused, nothing stands out..
Nothing is focused, nothing stands out.
The truth is is, you need to nip this problem in the bud, before you write content..
The truth is, you need to nip this problem in the bud, before you write content.
We is never start a live workshop with a company with content, we start with their customers first..
We never start a live workshop with a company with content, we start with their customers first.
We is spend hours on this step, and only then do we move on to content ideas..
We spend hours on this step, and only then do we move on to content ideas.
IT ALL YOURSELF is MISTAKE #3: TRYING TO DO The resources challenge mentioned above is real, and it’s a mistake to try to solve it by “just working harder.” Writing does take a ton of time, and at some point in the process (far earlier than you would think), it doesn’t make sense for the marketer to do the writing in addition to all of the other work to make content marketing work..
MISTAKE #3: TRYING TO DO IT ALL YOURSELF The resources challenge mentioned above is real, and it’s a mistake to try to solve it by “just working harder.” Writing does take a ton of time, and at some point in the process (far earlier than you would think), it doesn’t make sense for the marketer to do the writing in addition to all of the other work to make content marketing work.
INTRODUCING CUSTOMERS is FROM CONTENT A B2B Content Marketing System These challenges and mistakes for B2B marketers are real..
INTRODUCING CUSTOMERS FROM CONTENT A B2B Content Marketing System These challenges and mistakes for B2B marketers are real.
We is had to learn them the hard way..
We had to learn them the hard way.
the years is Over we’ve devised solutions to all of the mistakes and challenges B2B marketers face in regards to content marketing..
Over the years we’ve devised solutions to all of the mistakes and challenges B2B marketers face in regards to content marketing.
we is That’s why partnered together to join our years of experience building traffic and converting it to develop a complete system for B2B content marketing: Customers from Content..
That’s why we partnered together to join our years of experience building traffic and converting it to develop a complete system for B2B content marketing: Customers from Content.
Customers is from Content is a complete system, which means it covers the entire process of generating steady, predictable leads from content marketing, whether you’re starting content marketing from scratch or growing an existing operation: MODULE 1 UNDERSTANDING TARGET CUSTOMER MODULE 2 CONTENT STRATEGY MODULE 3 PROMOTION & DISTRIBUTION MODULE 4 CONVERTING TO LEADS MODULE 5 ANALYTICS & ROI MODULE 6 SCALING & HIRING WRITERS Over the past 18 months, while we’ve been writing blog posts under Grow and Convert in the foreground, we’ve been applying our system to over a dozen companies, having multiple phone calls and lessons over many weeks or spending full day intensive sessions with them in their office..
Customers from Content is a complete system, which means it covers the entire process of generating steady, predictable leads from content marketing, whether you’re starting content marketing from scratch or growing an existing operation: MODULE 1 UNDERSTANDING TARGET CUSTOMER MODULE 2 CONTENT STRATEGY MODULE 3 PROMOTION & DISTRIBUTION MODULE 4 CONVERTING TO LEADS MODULE 5 ANALYTICS & ROI MODULE 6 SCALING & HIRING WRITERS Over the past 18 months, while we’ve been writing blog posts under Grow and Convert in the foreground, we’ve been applying our system to over a dozen companies, having multiple phone calls and lessons over many weeks or spending full day intensive sessions with them in their office.
We’ve is been tweaking and applying and tweaking and applying..
We’ve been tweaking and applying and tweaking and applying.
we’ve is Now assembled all of the strategies we’ve tested on real companies into an online self-paced training program so that any B2B marketing team, individual marketer, agency owner, or entrepreneur can use it to grow traffic, leads, and sales from content..
Now we’ve assembled all of the strategies we’ve tested on real companies into an online self-paced training program so that any B2B marketing team, individual marketer, agency owner, or entrepreneur can use it to grow traffic, leads, and sales from content.
The online program is is like nothing we've produced before..
The online program is like nothing we've produced before.
It is includes: 38 HD streaming videos that explain each module and lesson of our system in-depth (in 7-20 minute digestible videos) Devesh or Benji narrating in each video, giving a personal feel through the entire program (screenshots below) Detailed downloadable slides for each video that you can share with your team or reference at any time Examples, case studies, and teardowns of multiple different B2B businesses in each module A live, editable Working Document with action items and brainstorming ideas where you'll build your content strategy as you go 2 custom spreadsheet models to calculate Cost of Acquisition and decide which conversion path is best for your business 3 Live, recorded Q&A video calls with Benji and Devesh where you can ask detailed questions and get answers Access to the private CFC Slack Group where you can network with and learn from the CFC community When you apply this system, you’ll be able to: Produce high quality, relevant content that attracts your company’s ideal customers..
It includes: 38 HD streaming videos that explain each module and lesson of our system in-depth (in 7-20 minute digestible videos) Devesh or Benji narrating in each video, giving a personal feel through the entire program (screenshots below) Detailed downloadable slides for each video that you can share with your team or reference at any time Examples, case studies, and teardowns of multiple different B2B businesses in each module A live, editable Working Document with action items and brainstorming ideas where you'll build your content strategy as you go 2 custom spreadsheet models to calculate Cost of Acquisition and decide which conversion path is best for your business 3 Live, recorded Q&A video calls with Benji and Devesh where you can ask detailed questions and get answers Access to the private CFC Slack Group where you can network with and learn from the CFC community When you apply this system, you’ll be able to: Produce high quality, relevant content that attracts your company’s ideal customers.
a plan is Have to promote each piece beyond just sharing on social media..
Have a plan to promote each piece beyond just sharing on social media.
beforehand is Know which posts will likely convert leads and which won’t..
Know beforehand which posts will likely convert leads and which won’t.
calls is Create tailored to action for key articles..
Create tailored calls to action for key articles.
emails is Know when to capture to nurture or when to go directly of the sale..
Know when to capture emails to nurture or when to go directly of the sale.
ROI is Calculate & model the CAC of your content marketing (vs..
Calculate ROI & model the CAC of your content marketing (vs.
sales is and paid media CAC) Build and manage a team of writers to scale your content operation MODULE #1: KNOW EXACTLY WHO TO TARGET User Research You’ll learn: The #1 mistake B2B content marketers make (that makes it difficult for them to attract qualified leads.) How to identify your absolute best customers (even if you serve multiple company sizes or verticals) Our 3 layers of tactics to deeply understand the pain points of your target customers..
sales and paid media CAC) Build and manage a team of writers to scale your content operation MODULE #1: KNOW EXACTLY WHO TO TARGET User Research You’ll learn: The #1 mistake B2B content marketers make (that makes it difficult for them to attract qualified leads.) How to identify your absolute best customers (even if you serve multiple company sizes or verticals) Our 3 layers of tactics to deeply understand the pain points of your target customers.
you is Once do this, solving Challenge #2 above becomes infinitely easier..
Once you do this, solving Challenge #2 above becomes infinitely easier.
mirage content How is and why the main problem stems from a lack of user research, not writing style or experience..
mirage content How and why the main problem stems from a lack of user research, not writing style or experience.
You’ll is get an exact action plan in your working content strategy document to take action immediately..
You’ll get an exact action plan in your working content strategy document to take action immediately.
MODULE #2: is CREATE OUTSTANDING CONTENT Content Strategy You’ll learn: Our 6 B2B Content Frameworks..
MODULE #2: CREATE OUTSTANDING CONTENT Content Strategy You’ll learn: Our 6 B2B Content Frameworks.
specific content is How to produce focused, that attracts the right audience..
How to produce focused, specific content that attracts the right audience.
the 6 frameworks is How can be used to attract customers at different stages of the buyers’ journey (most content marketers don’t think of content in this way)..
How the 6 frameworks can be used to attract customers at different stages of the buyers’ journey (most content marketers don’t think of content in this way).
You’ll is take action immediately by developing ideas for each framework in your working content strategy document..
You’ll take action immediately by developing ideas for each framework in your working content strategy document.
You is can also get quick feedback from us and other members in our private Slack group..
You can also get quick feedback from us and other members in our private Slack group.
MODULE #3: is PROMOTE WHERE YOUR CUSTOMERS ARE Content Promotion You’ll learn: Why just “sharing on social” and “sending an email” isn’t enough to get your content seen by your ideal customers How to flip your thinking about promotion from a list of channels to a deep understanding of your target customers’ online behaviors Our Community Content Promotion Strategy How to develop targeted partnerships with influential sites How to “work your way up” with influencers and sites to slowly build credibility When to have guest posts on your site vs..
MODULE #3: PROMOTE WHERE YOUR CUSTOMERS ARE Content Promotion You’ll learn: Why just “sharing on social” and “sending an email” isn’t enough to get your content seen by your ideal customers How to flip your thinking about promotion from a list of channels to a deep understanding of your target customers’ online behaviors Our Community Content Promotion Strategy How to develop targeted partnerships with influential sites How to “work your way up” with influencers and sites to slowly build credibility When to have guest posts on your site vs.
other sites How is guesting posting on to leverage certain content frameworks into PR opportunities that drive tons of traffic..
guesting posting on other sites How to leverage certain content frameworks into PR opportunities that drive tons of traffic.
You’ll is take action immediately by developing a list of promotion channels and communities in your content strategy working document and having a new process to promote your content before and after it’s published..
You’ll take action immediately by developing a list of promotion channels and communities in your content strategy working document and having a new process to promote your content before and after it’s published.
MODULE #4: is CONVERT CONTENT TRAFFIC INTO SALES LEADS Conversions You’ll learn: Why deciding between email newsletter (nurture) based CTAs and direct lead capture is the most important conversion decision you’ll make..
MODULE #4: CONVERT CONTENT TRAFFIC INTO SALES LEADS Conversions You’ll learn: Why deciding between email newsletter (nurture) based CTAs and direct lead capture is the most important conversion decision you’ll make.
thinking of CTAs and conversions is Why on a post-by-post basis is critical (And how other content marketers just don’t think like this.) When it makes sense to intentionally decrease conversion rates to improve lead quality..
Why thinking of CTAs and conversions on a post-by-post basis is critical (And how other content marketers just don’t think like this.) When it makes sense to intentionally decrease conversion rates to improve lead quality.
it is When makes sense to AB test so you’re not constantly feeling “AB testing guilt”..
When it makes sense to AB test so you’re not constantly feeling “AB testing guilt”.
actual examples is See of content-based AB tests so you know where to focus..
See actual examples of content-based AB tests so you know where to focus.
You’ll is take action immediately via a recommended starting point for your blog’s calls to action and a framework to customize and optimize from there..
You’ll take action immediately via a recommended starting point for your blog’s calls to action and a framework to customize and optimize from there.
MODULE #5: is THE ROI OF CONTENT MARKETING Analytics & Cost Acquisition You’ll learn: Our model for computing customer acquisition cost (CAC) of content marketing Our simple models for sales and paid ad CAC How to compare content marketing CAC to sales and paid ad CAC How to use the model to determine 1 month, 3 month, and longer term goals How to decide which factors affect CAC a lot versus which don’t matter Setting up Google Analytics goals to measure leads from content marketing The handful of Google Analytics reports that matter for content marketers and which you can stop worrying about You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are..
MODULE #5: THE ROI OF CONTENT MARKETING Analytics & Cost Acquisition You’ll learn: Our model for computing customer acquisition cost (CAC) of content marketing Our simple models for sales and paid ad CAC How to compare content marketing CAC to sales and paid ad CAC How to use the model to determine 1 month, 3 month, and longer term goals How to decide which factors affect CAC a lot versus which don’t matter Setting up Google Analytics goals to measure leads from content marketing The handful of Google Analytics reports that matter for content marketers and which you can stop worrying about You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are.
your team is This will help focus (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions..
This will help focus your team (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions.
MODULE #6: is SCALING YOUR CONTENT MACHINE Hiring & Outsourcing You’ll learn: Why it doesn’t make sense to ask a single content marketer to also write all the content (and where this person should be focusing instead) How to create high quality content using outsourced writers How to find freelance writers (even if you’re in a technical niche) How to evaluate freelance writers (easy, multi-filter process) How much to pay freelance writers How to manage freelance writers and integrate them on your team Why using agencies to outsource writing (or all content marketing) doesn’t align incentives (and therefore often leads to frustration on both sides) When it makes sense to hire additional employees vs scale with freelance You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are..
MODULE #6: SCALING YOUR CONTENT MACHINE Hiring & Outsourcing You’ll learn: Why it doesn’t make sense to ask a single content marketer to also write all the content (and where this person should be focusing instead) How to create high quality content using outsourced writers How to find freelance writers (even if you’re in a technical niche) How to evaluate freelance writers (easy, multi-filter process) How much to pay freelance writers How to manage freelance writers and integrate them on your team Why using agencies to outsource writing (or all content marketing) doesn’t align incentives (and therefore often leads to frustration on both sides) When it makes sense to hire additional employees vs scale with freelance You’ll take action by customizing the CAC model for your own business and using it to determine what your near term and long term goals for content marketing are.
your team is This will help focus (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions..
This will help focus your team (if you’re the manager) or your managers (if you’re the marketer) with actual numbers instead of just debates and opinions.
CUSTOMERS is WHAT MAKES FROM CONTENT DIFFERENT?.
WHAT MAKES CUSTOMERS FROM CONTENT DIFFERENT?
Tactics Most content marketing is programs talk about content marketing in generalities or list a bunch of tactics that have worked for them..
Tactics Most content marketing programs talk about content marketing in generalities or list a bunch of tactics that have worked for them.
We’ve is produced a full end-to-end system..
We’ve produced a full end-to-end system.
Each company is is different, but after you, or your employee(s) take this program, you’ll have a full process from build, measure, and scale a content marketing operation..
Each company is different, but after you, or your employee(s) take this program, you’ll have a full process from build, measure, and scale a content marketing operation.
02 Exclusively is for B2B companies Content marketing for B2C and B2B is not the same..
02 Exclusively for B2B companies Content marketing for B2C and B2B is not the same.
similarities, is Of course there are but there are huge differences (almost nobody discusses this)..
Of course there are similarities, but there are huge differences (almost nobody discusses this).
This system is is exclusively for B2B..
This system is exclusively for B2B.
We is don’t waste time going over making funny viral videos or leveraging Instagram celebrities..
We don’t waste time going over making funny viral videos or leveraging Instagram celebrities.
Everything is is tailored to the unique challenges of B2B companies: attracting a smaller number of high value deals, marketing to busy executives and managers, long sales cycle, niche material, technical material, computing CAC, interfacing between sales and marketing, etc. 03 Multiple Years The instructors, Benji and Devesh, didn’t stumble upon these methods last month..
Everything is tailored to the unique challenges of B2B companies: attracting a smaller number of high value deals, marketing to busy executives and managers, long sales cycle, niche material, technical material, computing CAC, interfacing between sales and marketing, etc. 03 Multiple Years The instructors, Benji and Devesh, didn’t stumble upon these methods last month.
We’ve is worked with companies over the last 18 months teaching this system..
We’ve worked with companies over the last 18 months teaching this system.
They’ve is implemented the system in real B2B companies over the last 7 years..
They’ve implemented the system in real B2B companies over the last 7 years.
They is have a decade of combined experience on these exact systems..
They have a decade of combined experience on these exact systems.
They’ve is grown blogs to 20,000 and 35,000 unique monthly visitors and have driven hundreds of thousands of dollars of revenue..
They’ve grown blogs to 20,000 and 35,000 unique monthly visitors and have driven hundreds of thousands of dollars of revenue.
04 Multiple Companies is A lot of people have one success in content marketing and decide that they now have the knowledge to teach it to others..
04 Multiple Companies A lot of people have one success in content marketing and decide that they now have the knowledge to teach it to others.
nuances is But there’s in the approach to different types of companies and industries that people who’ve done it once don’t understand..
But there’s nuances in the approach to different types of companies and industries that people who’ve done it once don’t understand.
Benji is has grown content traffic for multiple companies (Vistage, ThinkApps, Everwise, and of course Grow and Convert) across different verticals..
Benji has grown content traffic for multiple companies (Vistage, ThinkApps, Everwise, and of course Grow and Convert) across different verticals.
it’s is Each has own quirks, he’s dealt with them..
Each has it’s own quirks, he’s dealt with them.
Devesh is has run AB tests on content for multiple companies (When I Work, Backlinko, ValueWalk, Videofruit) of different sizes and in different verticals..
Devesh has run AB tests on content for multiple companies (When I Work, Backlinko, ValueWalk, Videofruit) of different sizes and in different verticals.
We’ve is taken our combined learnings and formulated this program..
We’ve taken our combined learnings and formulated this program.
05 Multiple Current Customers is We’ve tested this exact system for the past 18 months across over a dozen companies listed on this page, in all different industries..
05 Multiple Current Customers We’ve tested this exact system for the past 18 months across over a dozen companies listed on this page, in all different industries.
We is spent time doing this for the past year and a half to make sure our system was teachable and could be implemented by real companies without us being there every day..
We spent time doing this for the past year and a half to make sure our system was teachable and could be implemented by real companies without us being there every day.
06 Designed is to Scale Our system isn’t just a buffet of tactics that someone (anyone!) could use to “grow”..
06 Designed to Scale Our system isn’t just a buffet of tactics that someone (anyone!) could use to “grow”.
We is teach the strategy and how to execute on it..
We teach the strategy and how to execute on it.
We is know that a single person cannot do everything at once..
We know that a single person cannot do everything at once.
Benji is has lived it..
Benji has lived it.
we is So have an entire section on outsourcing and scaling content production..
So we have an entire section on outsourcing and scaling content production.
We is haven’t seen any other program online or offline that teaches this..
We haven’t seen any other program online or offline that teaches this.
07 Networking is with Other B2B Marketers One of the benefits that past workshop participants have cited is networking with other marketers in similar roles..
07 Networking with Other B2B Marketers One of the benefits that past workshop participants have cited is networking with other marketers in similar roles.
Everyone is taking this program will be part of a private Slack Group where you can ask questions, get feedback, post content, get promotion help and interact directly with us an marketers across many different companies..
Everyone taking this program will be part of a private Slack Group where you can ask questions, get feedback, post content, get promotion help and interact directly with us an marketers across many different companies.
08 Conversion Focused Because is this system is built exclusively for B2B companies, it's focus is 100% on lead generation..
08 Conversion Focused Because this system is built exclusively for B2B companies, it's focus is 100% on lead generation.
Not traffic is for traffic sake, or growing social followings..
Not traffic for traffic sake, or growing social followings.
Everything is we teach from user research to content to promotion and beyond is focused on getting as many leads for your business as possible..
Everything we teach from user research to content to promotion and beyond is focused on getting as many leads for your business as possible.
Customers is Get from Content – Grow and Convert, only price $79 Tag: Customers from Content – Grow and Convert Review..
Get Customers from Content – Grow and Convert, only price $79 Tag: Customers from Content – Grow and Convert Review.
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