The Business Of Copywriting Academy

Question and Answer

What is reasons?

reasons is What do you offer for not being a more effective freelancer?.

How does reasons do?

What reasons do you offer for not being a more effective freelancer?

What is Individuals?

Individuals is do not value your genius..

How does Individuals do not value?

Individuals do not value your genius.

What is You’re?

You’re is still establishing your skill..

How does You’re still establishing?

You’re still establishing your skill.

What is Whatever the reasons,?

Whatever the reasons, is if you’re all set to stow them, and proceed to major league success, then Dan Kennedy is all set to blaze a trail..

How does Whatever the reasons, is?

Whatever the reasons, if you’re all set to stow them, and proceed to major league success, then Dan Kennedy is all set to blaze a trail.

What is You?

You is see, it’s not about skill..

How does You see,?

You see, it’s not about skill.

What is Freelance success?

Freelance success is has to do with organisation … particularly how you run your organisation..

How does Freelance success has to do?

Freelance success has to do with organisation … particularly how you run your organisation.

What is you?

you is If are contentwith a common, ‘small-time’ copywriting profession, getting and doing tasks, and being paid by the task, and fretting and hustling over the next task, this isn’t for you.

How does you are?

If you are contentwith a common, ‘small-time’ copywriting profession, getting and doing tasks, and being paid by the task, and fretting and hustling over the next task, this isn’t for you

What is YOU?

YOU is IF ARE READY TO RAPIDLY TRANSITION TO THE BIG LEAGUES … AND ARE READY TO EMBRACE THIS AS A BUSINESS … then Dan Kennedy’s Copywriting Business Academy is simply what you require..

How does YOU ARE?

IF YOU ARE READY TO RAPIDLY TRANSITION TO THE BIG LEAGUES … AND ARE READY TO EMBRACE THIS AS A BUSINESS … then Dan Kennedy’s Copywriting Business Academy is simply what you require.

What is this compelling program,?

this compelling program, is In you’ll find out … How to establish a BUSINESS around your copywriting ability … not a task, not a task, not a profession … a BUSINESS..

How does this compelling program, find out?

In this compelling program, you’ll find out … How to establish a BUSINESS around your copywriting ability … not a task, not a task, not a profession … a BUSINESS.

What is A clear course?

A clear course is to landing more customers, much better customers, and larger costs..

How does A clear course landing?

A clear course to landing more customers, much better customers, and larger costs.

What is you?

you is How to re-conceptualize what do so that you bring in success with less resistance than ever in the past..

How does you re-conceptualize?

How to re-conceptualize what you do so that you bring in success with less resistance than ever in the past.

What is methods?

methods is How to surpass copywriting to produce winning for your customers … when you do this is when you begin commanding those astounding royalty checks you find out about A-list copywriters getting..

How does methods surpass copywriting?

How to surpass copywriting to produce winning methods for your customers … when you do this is when you begin commanding those astounding royalty checks you find out about A-list copywriters getting.

What is the Good-Enough area?

the Good-Enough area is How to discover in whatever you do so that you are optimizing outcomes and returns for your effort..

How does the Good-Enough area discover?

How to discover the Good-Enough area in whatever you do so that you are optimizing outcomes and returns for your effort.

What is Different methods?

Different methods is you can make money and the advantages to each..

How does Different methods can make?

Different methods you can make money and the advantages to each.

What is 3 secrets?

3 secrets is to getting approval and payment from customers for the tips you make..

How does 3 secrets getting?

3 secrets to getting approval and payment from customers for the tips you make.

What is Possibilities?

Possibilities is are you aren’t dealing with like a service if you’ve ever questioned why your success as a copywriter hasn’t reached the levels you desire..

How does Possibilities are?

Possibilities are you aren’t dealing with like a service if you’ve ever questioned why your success as a copywriter hasn’t reached the levels you desire.

What is you?

you is Now can alter all that with the tested methods provided to you in Dan Kennedy’s Business of Copywriting Academy..

How does you can alter all that?

Now you can alter all that with the tested methods provided to you in Dan Kennedy’s Business of Copywriting Academy.

What is CLIENT ATTRACTION METHODS NON-Traditional?

CLIENT ATTRACTION METHODS NON-Traditional is and conventional and HiddenSources of Clients How to ” produce” your own customer“out of thin air” How to turn entrepreneur not now utilizing copywriters into customers How to produce MAGNETIC STATUSon your own, so customers concern you Where and how to produce MAGNETIC VISIBILITY How to position yourself as MORE IMPORTANT than a copywriter The 2 circumstances when handling a customer and job without any FEE, paid just on outcomes, makes great sense— and how among those circumstances can be discovered today, right where you live, and became thousands or 10s of countless dollars of money in less than 30 days Keeping and getting ‘ the Milk Cow account’ that foots the bill How to “leapfrog” and utilize ” classification of one tactical positioning”— so you are target customers’ justchoicePowerful lessons from … a retired dental practitioner who makes $50,00000mailing basic letters anytime he likes (working from his motor-home) … the most reliable marketing approach understood to effective realty representatives transferred to copywriters … Ogilvy and his peers of the ‘Mad Men’ golden era of marketing, my good friends Gary Halbert and Jay Abraham and me– about bring in customers … the “secret” couple of learn about Donald Trump … far more..

How does CLIENT ATTRACTION METHODS NON-Traditional air”?

CLIENT ATTRACTION METHODS NON-Traditional and conventional and HiddenSources of Clients How to ” produce” your own customer“out of thin air” How to turn entrepreneur not now utilizing copywriters into customers How to produce MAGNETIC STATUSon your own, so customers concern you Where and how to produce MAGNETIC VISIBILITY How to position yourself as MORE IMPORTANT than a copywriter The 2 circumstances when handling a customer and job without any FEE, paid just on outcomes, makes great sense— and how among those circumstances can be discovered today, right where you live, and became thousands or 10s of countless dollars of money in less than 30 days Keeping and getting ‘ the Milk Cow account’ that foots the bill How to “leapfrog” and utilize ” classification of one tactical positioning”— so you are target customers’ justchoicePowerful lessons from … a retired dental practitioner who makes $50,00000mailing basic letters anytime he likes (working from his motor-home) … the most reliable marketing approach understood to effective realty representatives transferred to copywriters … Ogilvy and his peers of the ‘Mad Men’ golden era of marketing, my good friends Gary Halbert and Jay Abraham and me– about bring in customers … the “secret” couple of learn about Donald Trump … far more.

What is Case History Examples:?

Case History Examples: is PLUS: where my customers came & & originated from..

How does Case History Examples: came?

PLUS: Case History Examples: where my customers came & & originated from.

What is CLIENT MANAGEMENT METHODS Why?

CLIENT MANAGEMENT METHODS Why is and how to perform your organisation as a Strategic Advisor (not a copywriter): THEBIGGEST STATUS & & INCOME BREAKTHROUGH Inside takes a look at my real customer relationships, agreements, correspondence… control and feeding of customers … examples, examples, examples Identifying the “GE-SPOT”… the Good-Enough Spot for each circumstance and each customer (tip: every one remains in a various location!) … to be a a lot more efficient and effective copywriter The art of Project Definition… The earnings methods of Project Layering … and Sequential Project Lock-In Compensation Structures… Getting Paid … Benchmark Payments … Royalties, Performance/Results Bonuses, Royalty Buy-Outs, Licensing/Use Fees, Use Renewal Fees( Note: distinctions in between bad and rich folks: (1) rich make money prior to work, bad make money after work; (2) rich make money for who they are, never ever simply what they do; (3) rich share in upside gains from their contributions, bad never ever do.) Gaining and providing approval for your suggestions and settlement( without resistance or tension)— 3 KEYS … and why you ought to NEVER “do a proposition” Creating long-termcustomer relationships: you have far less stress over getting customers when you get the ideal customers in the very first location, produce development and growth of requirement for your services, and keep them for life How to “mold” the copywriting project so YOU have the finest possibility of producing a “WIN”— and how to prevent being stuck in a Can’t- Win Situation..

How does CLIENT MANAGEMENT METHODS Why perform?

CLIENT MANAGEMENT METHODS Why and how to perform your organisation as a Strategic Advisor (not a copywriter): THEBIGGEST STATUS & & INCOME BREAKTHROUGH Inside takes a look at my real customer relationships, agreements, correspondence… control and feeding of customers … examples, examples, examples Identifying the “GE-SPOT”… the Good-Enough Spot for each circumstance and each customer (tip: every one remains in a various location!) … to be a a lot more efficient and effective copywriter The art of Project Definition… The earnings methods of Project Layering … and Sequential Project Lock-In Compensation Structures… Getting Paid … Benchmark Payments … Royalties, Performance/Results Bonuses, Royalty Buy-Outs, Licensing/Use Fees, Use Renewal Fees( Note: distinctions in between bad and rich folks: (1) rich make money prior to work, bad make money after work; (2) rich make money for who they are, never ever simply what they do; (3) rich share in upside gains from their contributions, bad never ever do.) Gaining and providing approval for your suggestions and settlement( without resistance or tension)— 3 KEYS … and why you ought to NEVER “do a proposition” Creating long-termcustomer relationships: you have far less stress over getting customers when you get the ideal customers in the very first location, produce development and growth of requirement for your services, and keep them for life How to “mold” the copywriting project so YOU have the finest possibility of producing a “WIN”— and how to prevent being stuck in a Can’t- Win Situation.

What is HIGH INCOME COPYWRITER’S MAGIC TOOLBOX 15Best ‘ Beat?

HIGH INCOME COPYWRITER’S MAGIC TOOLBOX 15Best ‘ Beat is HIGH INCOME COPYWRITER’S MAGIC TOOLBOX 15Best ‘ Beat The Control’Tactics Breakthrough Idea Discovery PROCESS— where to try to find the take advantage of even the customer does not understand he has, to drastically enhance arise from his advertising/marketing … examples, examples, examples; lists Efficiency (For Speed): The 12 “Boxes” To Organize and gather Information and Ideas In, so Writing Copy for any specific job takes place at Lightning Speed Copy Intel: Where to get the “intelligence” you require to craft the most engaging copy for the customer … and how to make HIM do the majority of the work bring and assembling it Creative Traps, Time Sucks, Hazards to prevent HIGH INCOME MARKETING STRATEGIST’S MAGIC TOOLBOX Multi-Media Integration and Systems(= more need/work for you) Multi-Step Systems(= more need/work for you) Lead Generation Systemsvs..

How does HIGH INCOME COPYWRITER’S MAGIC TOOLBOX 15Best ‘ Beat try?

HIGH INCOME COPYWRITER’S MAGIC TOOLBOX 15Best ‘ Beat The Control’Tactics Breakthrough Idea Discovery PROCESS— where to try to find the take advantage of even the customer does not understand he has, to drastically enhance arise from his advertising/marketing … examples, examples, examples; lists Efficiency (For Speed): The 12 “Boxes” To Organize and gather Information and Ideas In, so Writing Copy for any specific job takes place at Lightning Speed Copy Intel: Where to get the “intelligence” you require to craft the most engaging copy for the customer … and how to make HIM do the majority of the work bring and assembling it Creative Traps, Time Sucks, Hazards to prevent HIGH INCOME MARKETING STRATEGIST’S MAGIC TOOLBOX Multi-Media Integration and Systems(= more need/work for you) Multi-Step Systems(= more need/work for you) Lead Generation Systemsvs.

What is BLANK” CHARTS?

BLANK” CHARTS is 1-Step Selling TAKE-HOME “FILL IN & & TOOLS 20Critical Decisions: Pros/Cons, Key Questions How to make use of and uncover Stored-Value in a customer’s organisation— consisting of items without marketing; items used to just one to couple of circulation channels; under-utilized lists … how to AMAZE & & ASTOUND CLIENTS by seeing what they’ve been blind to TRANSFORMING YOUR ROLE: never ever composing to project … taking part in marketing method … specifying your own jobs … bringing huge included worth to each customer …Fiction, yes, however in it, Sherlock Holmes billed himself as ‘the Consulting investigator’. You desire to be ‘the consulting copywriter’, not simply an author..

How does BLANK” CHARTS Step Selling?

1-Step Selling TAKE-HOME “FILL IN BLANK” CHARTS & & TOOLS 20Critical Decisions: Pros/Cons, Key Questions How to make use of and uncover Stored-Value in a customer’s organisation— consisting of items without marketing; items used to just one to couple of circulation channels; under-utilized lists … how to AMAZE & & ASTOUND CLIENTS by seeing what they’ve been blind to TRANSFORMING YOUR ROLE: never ever composing to project … taking part in marketing method … specifying your own jobs … bringing huge included worth to each customer …Fiction, yes, however in it, Sherlock Holmes billed himself as ‘the Consulting investigator’. You desire to be ‘the consulting copywriter’, not simply an author.

What is an author?

an author is As you are at completion of a procedure, paid as a piece of it..

How does an author are?

As an author you are at completion of a procedure, paid as a piece of it.

What is a consultant-strategic consultant,?

a consultant-strategic consultant, is As you are an essential part of the whole procedure from creation to end, therefore valued and paid far much better..

How does a consultant-strategic consultant, are?

As a consultant-strategic consultant, you are an essential part of the whole procedure from creation to end, therefore valued and paid far much better.

What is DIRECTIONS?

DIRECTIONS is TO … SPECIAL OPPORTUNITIES FOR COPYWRITERS Ghost-Writing TRICK: lots of customers utilize (might utilize) books, whole courses, online courses, short articles, and so on that require to be thoroughly crafted either as disguised sales letters or as stealth-promotional tools..

How does DIRECTIONS utilize (might utilize)?

DIRECTIONS TO … SPECIAL OPPORTUNITIES FOR COPYWRITERS Ghost-Writing TRICK: lots of customers utilize (might utilize) books, whole courses, online courses, short articles, and so on that require to be thoroughly crafted either as disguised sales letters or as stealth-promotional tools.

What is It?

It is completely misses out on the mark if they work with normal authors to do this work..

How does It completely misses out?

It completely misses out on the mark if they work with normal authors to do this work.

What is I’ll?

I’ll is inform you how to bring in these customers– in your area, with an easy prospecting letter or perhaps a postcard (!) … or nationally, with an easy, low-priced lead generation advertisement … and by non-overt techniques..

How does I’ll inform?

I’ll inform you how to bring in these customers– in your area, with an easy prospecting letter or perhaps a postcard (!) … or nationally, with an easy, low-priced lead generation advertisement … and by non-overt techniques.

What is Regional customers?

Regional customers is can produce per-project costs upwards from $3,00000to $5,00000, “larger in scope” customers from $15,00000to $25,00000and up. I’ll reveal you real examples..

How does Regional customers can produce?

Regional customers can produce per-project costs upwards from $3,00000to $5,00000, “larger in scope” customers from $15,00000to $25,00000and up. I’ll reveal you real examples.

What is you?

you is Offer the plans..

How does you Offer?

Offer you the plans.

What is Audio,?

Audio, is Video, Online Presentation Scripts: SECRET: lots of customers utilize (might utilize) audio CD’s, DVD’s, Webinar, Online Video, and so on discussions however do not– or mishandle them terribly– since they do not understand how to produce the effectively structured, convincing script..

How does Audio, utilize (might utilize)?

Audio, Video, Online Presentation Scripts: SECRET: lots of customers utilize (might utilize) audio CD’s, DVD’s, Webinar, Online Video, and so on discussions however do not– or mishandle them terribly– since they do not understand how to produce the effectively structured, convincing script.

What is I’ll?

I’ll is send you house withACTUAL SCRIPTS I’VE WRITTENfor these functions, STRUCTURE NOTES, in addition to pointing you to these customers and informing you precisely how to intrigue them in having actually these scripts composed for them..

How does I’ll send?

I’ll send you house withACTUAL SCRIPTS I’VE WRITTENfor these functions, STRUCTURE NOTES, in addition to pointing you to these customers and informing you precisely how to intrigue them in having actually these scripts composed for them.

What is I’ll?

I’ll is likewise offer you “script tricks” from TELEVISION commercials that use to any of these formats. ADDITIONAL CONSULTING SECRET: I’ll equip you to assist customers acquire celebs they can manage, to host these discussions..

How does I’ll likewise offer?

I’ll likewise offer you “script tricks” from TELEVISION commercials that use to any of these formats. ADDITIONAL CONSULTING SECRET: I’ll equip you to assist customers acquire celebs they can manage, to host these discussions.

What is EARNINGS STRATEGY:?

EARNINGS STRATEGY: is go from Writer to “Producer” of these jobs..

How does EARNINGS STRATEGY: go?

EARNINGS STRATEGY: go from Writer to “Producer” of these jobs.

What is Speech-Writing/Group Presentation Script-Writing:?

Speech-Writing/Group Presentation Script-Writing: is SECRET: lots of customers utilize (might utilize) public speaking or their own workshops to promote their companies or outright offer their services and items however do not– or stop working– since they do not have the ideal scripts..

How does Speech-Writing/Group Presentation Script-Writing: utilize (might utilize)?

Speech-Writing/Group Presentation Script-Writing: SECRET: lots of customers utilize (might utilize) public speaking or their own workshops to promote their companies or outright offer their services and items however do not– or stop working– since they do not have the ideal scripts.

What is I’ll?

How does I’ll send?

What is Implementation Training:?

Implementation Training: is SECRET: Many customers have difficulty getting their salesmen, suppliers, franchisees, personnel “on the very same page” with the marketing jobs and systems you compose copy for … and can be caused to pay you to come in and offer their own individuals on supporting the job and train them on associated application. You do not need to be Tony Robbins to do this. I’ll offer you the OUTLINESfor this sort of training, too..

How does Implementation Training: have?

Implementation Training: SECRET: Many customers have difficulty getting their salesmen, suppliers, franchisees, personnel “on the very same page” with the marketing jobs and systems you compose copy for … and can be caused to pay you to come in and offer their own individuals on supporting the job and train them on associated application. You do not need to be Tony Robbins to do this. I’ll offer you the OUTLINESfor this sort of training, too.

What is my?

my is (One of extremely first customers, a regional chain of realty workplaces, paid me $2,50000over and above my copywriting costs to provide the projects to their own representatives … little group discussions in 5 of their workplaces– which remained in 1974, when $2,50000was genuine cash..

How does my paid?

(One of my extremely first customers, a regional chain of realty workplaces, paid me $2,50000over and above my copywriting costs to provide the projects to their own representatives … little group discussions in 5 of their workplaces– which remained in 1974, when $2,50000was genuine cash.

What is a computer system software application business?

a computer system software application business is Recently, I composed copy for paid me $18,00000to come to their head office and do the extremely exact same sort of discussion..

How does a computer system software application business composed?

Recently, a computer system software application business I composed copy for paid me $18,00000to come to their head office and do the extremely exact same sort of discussion.

What is You?

You is can make a great earnings doing internal trainings for customers..

How does You can make?

You can make a great earnings doing internal trainings for customers.

What is another kind of training chance suitable?

another kind of training chance suitable is PLUS, there’s for a lot of copywriters, quickly helpful for $3,00000to $5,00000a month like clockwork..

How does another kind of training chance suitable quickly helpful?

PLUS, there’s another kind of training chance suitable for a lot of copywriters, quickly helpful for $3,00000to $5,00000a month like clockwork.

What is I’ll?

I’ll is offer you that a person, too.) Referral Commissions: SECRET: terrific copy executed in effective marketing and advertising projects develops and exposesrequire for other services that you do not supply, however your customer requires assistance in protecting..

How does I’ll offer?

I’ll offer you that a person, too.) Referral Commissions: SECRET: terrific copy executed in effective marketing and advertising projects develops and exposesrequire for other services that you do not supply, however your customer requires assistance in protecting.

What is complete disclosure?

complete disclosure is With (absolutely nothing tricky!) I consistently make recommendation costs in this manner, in some years, 10s of countless dollars’ additional earnings without any work..

How does complete disclosure consistently make?

With complete disclosure (absolutely nothing tricky!) I consistently make recommendation costs in this manner, in some years, 10s of countless dollars’ additional earnings without any work.

What is You?

You is can too..

How does You can too.?

You can too.

What is I’ll?

I’ll is even send you house withmy personal Rolodex ® of essential suppliers you can hook up with..

How does I’ll even send?

I’ll even send you house withmy personal Rolodex ® of essential suppliers you can hook up with.

What is EQUITY,?

EQUITY, is NOT JUST INCOME How to RETAIN SYNDICATE and rights YOUR WINNERS— take one effective copywriting job and license it to others How to BUILD ” PROPRIETARY” COPYWRITING PLATFORMSyou can re-use consistently– and utilize to bring in and “wow!” customers Advanced Multiple-Compensation Structures and Partnering With Clients to produce continuing earnings, share in upside, even share in the customer’s exit methods and sale of his business(without handling threats or liabilities of organisation ownership) SPECIAL FRI..

How does EQUITY, JUST INCOME?

EQUITY, NOT JUST INCOME How to RETAIN SYNDICATE and rights YOUR WINNERS— take one effective copywriting job and license it to others How to BUILD ” PROPRIETARY” COPYWRITING PLATFORMSyou can re-use consistently– and utilize to bring in and “wow!” customers Advanced Multiple-Compensation Structures and Partnering With Clients to produce continuing earnings, share in upside, even share in the customer’s exit methods and sale of his business(without handling threats or liabilities of organisation ownership) SPECIAL FRI.

What is YOUR OWN CLIENT—?

YOUR OWN CLIENT— is SESSION: WHY & & HOW TO BE as an information-marketing business owner..

How does YOUR OWN CLIENT— BE?

SESSION: WHY & & HOW TO BE YOUR OWN CLIENT— as an information-marketing business owner.

What is I’m?

I’m is credited as a Father of a whole info-marketing market, in which individuals with smarts and composing capability produce strong, protected, stable 6-figure earnings (and more) on their own with online/offline media, niche-target markets; books, newsletters, online courses, house research study courses, reports, more..

How does I’m credited?

I’m credited as a Father of a whole info-marketing market, in which individuals with smarts and composing capability produce strong, protected, stable 6-figure earnings (and more) on their own with online/offline media, niche-target markets; books, newsletters, online courses, house research study courses, reports, more.

What is you?

you is This is essential to for 3 factors: one, you’ll pay yourself much better than any customer ever will * … 2, earnings security, managing your own fate … 3, presentation, that brings in customers..

How does you is?

This is essential to you for 3 factors: one, you’ll pay yourself much better than any customer ever will * … 2, earnings security, managing your own fate … 3, presentation, that brings in customers.

What is Gary Halbert?

Gary Halbert is held me up as one of the couple of copywriters “who puts his own cash where his mouth is” and prospers with his own items, jobs and promos, and he was. Which reality provides me terrific reliability with customers. I’ll reveal you the SIMPLEST, FASTEST WAYS TO CREATE INCOME AS AN INFO-MARKETER..

How does Gary Halbert held?

Gary Halbert held me up as one of the couple of copywriters “who puts his own cash where his mouth is” and prospers with his own items, jobs and promos, and he was. Which reality provides me terrific reliability with customers. I’ll reveal you the SIMPLEST, FASTEST WAYS TO CREATE INCOME AS AN INFO-MARKETER.

What is You’ll?

You’ll is master the Kennedy power Triangles.

How does You’ll master?

You’ll master the Kennedy power Triangles

What is MARKET-MEDIAis?

MARKET-MEDIAis is MESSAGE- the standard Triangle that I’ve depended on for 30 years, in pre-educating and informing customers, and in arranging my own deal with a customer..

How does MARKET-MEDIAis depended?

MESSAGE-MARKET-MEDIAis the standard Triangle that I’ve depended on for 30 years, in pre-educating and informing customers, and in arranging my own deal with a customer.

What is a “secret”?

a “secret” is There is likewise within this Triangle that, used well, essentially ensures the success of any marketing effort..

How does a “secret” is likewise?

There is likewise a “secret” within this Triangle that, used well, essentially ensures the success of any marketing effort.

What is errors?

errors is There are likewise typical made with this Triangle that, when determined and prevented, avoid awkward failures that lose customers and damage track record..

How does errors are likewise?

There are likewise typical errors made with this Triangle that, when determined and prevented, avoid awkward failures that lose customers and damage track record.

What is PROPOSITION-PROFIT?

PROPOSITION-PROFIT is PROJECT- STRATEGYconnects the 3 most crucial components of any marketing effort, and it is my contention that the copywriter should have the ability to affect all 3..

How does PROPOSITION-PROFIT PROJECT-?

PROJECT-PROPOSITION-PROFIT STRATEGYconnects the 3 most crucial components of any marketing effort, and it is my contention that the copywriter should have the ability to affect all 3.

What is I?

I is teach customers that “the cleverest copy can’t dominate bad economics”, and, for that factor, I put in and penetrate impact over rate choices, margin choices, even item options. There is likewise a “science” to determining and specifying Profit, generally in a different way than the method the customer thinks about it if delegated his own gadgets..

How does I teach?

I teach customers that “the cleverest copy can’t dominate bad economics”, and, for that factor, I put in and penetrate impact over rate choices, margin choices, even item options. There is likewise a “science” to determining and specifying Profit, generally in a different way than the method the customer thinks about it if delegated his own gadgets.