Andy McCotter – Competitive Intel Market Research

Question and Answer

What is Andy McCotter –?

Andy McCotter – is Competitive Intel Market ResearchLearn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.Product Marketers have their hands full..

How does Andy McCotter – build?

Andy McCotter – Competitive Intel Market ResearchLearn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.Product Marketers have their hands full.

What is each responsibility?

each responsibility is Making sure that is given the attention it deserves is no easy task..

How does each responsibility Making sure?

Making sure that each responsibility is given the attention it deserves is no easy task.

What is we?

we is But all too often, see competitive intelligence getting deprioritized when businesses can’t afford it – because it’s hard to see results.When done correctly though, competitive intelligence can have an immense impact on a business..

How does we see?

But all too often, we see competitive intelligence getting deprioritized when businesses can’t afford it – because it’s hard to see results.When done correctly though, competitive intelligence can have an immense impact on a business.

What is it’s?

it’s is And not uncommon to see leaders of competitive programs celebrated by sales, product, marketing, and leadership teams alike.After taking this course you’ll…Understand how to gather up-to-date information on your competitors.How to conduct an effective win/loss program.How to collaborate with marketing to establish proactive competitive displacement campaigns.How to get a seat at the table for strategic company initiatives.This course is essential for you if…You work at a startup and are an underdog in your industry.You want to increase your visibility within your organization.You’re a Product Marketer in pursuit of rounding out your expertise of the function.This course is NOT for you if…You are unorganized..

How does it’s not?

And it’s not uncommon to see leaders of competitive programs celebrated by sales, product, marketing, and leadership teams alike.After taking this course you’ll…Understand how to gather up-to-date information on your competitors.How to conduct an effective win/loss program.How to collaborate with marketing to establish proactive competitive displacement campaigns.How to get a seat at the table for strategic company initiatives.This course is essential for you if…You work at a startup and are an underdog in your industry.You want to increase your visibility within your organization.You’re a Product Marketer in pursuit of rounding out your expertise of the function.This course is NOT for you if…You are unorganized.

What is Competitive intelligence?

Competitive intelligence is requires you to evaluate dozens of vendors, and maintain multiple internal systems.You don’t work well under pressure..

How does Competitive intelligence requires?

Competitive intelligence requires you to evaluate dozens of vendors, and maintain multiple internal systems.You don’t work well under pressure.

What is Competitive pressure?

Competitive pressure is can be very intense.You already have an established and effective competitive intelligence program.AboutAndy McCotter-BicknellThe creator and owner of ZoomInfo’s competitive intelligence program..

How does Competitive pressure can be very?

Competitive pressure can be very intense.You already have an established and effective competitive intelligence program.AboutAndy McCotter-BicknellThe creator and owner of ZoomInfo’s competitive intelligence program.

What is ZoomInfo?

ZoomInfo is is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.Competitive intelligence has the power to influence every aspect of a company..

How does ZoomInfo is?

ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.Competitive intelligence has the power to influence every aspect of a company.

What is His competitive intelligence program?

His competitive intelligence program is has contributed to six acquisitions and dozens of seven-figure deals.Your course curriculumCompetitive intelligence and market research1 What is Competitive Intelligence and why is it so important?Competitors are everywhere and there’s a lot to learn from them..

How does His competitive intelligence program has contributed?

His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.Your course curriculumCompetitive intelligence and market research1 What is Competitive Intelligence and why is it so important?Competitors are everywhere and there’s a lot to learn from them.

What is start?

start is Let’s from the beginning and establish what we can learn, and how it can help our businesses (and our careers).Topics covered:Define what we mean by “Competitive Intelligence.”Establish how Competitive Intelligence can help your organization.Learn how Competitive Intelligence can help you in your personal career.2 Gathering Competitive & Market Insights: Startups & Mid-MarketYou don’t have to put down tens of thousands of dollars to start building a competitive intel function..

How does start Let’s?

Let’s start from the beginning and establish what we can learn, and how it can help our businesses (and our careers).Topics covered:Define what we mean by “Competitive Intelligence.”Establish how Competitive Intelligence can help your organization.Learn how Competitive Intelligence can help you in your personal career.2 Gathering Competitive & Market Insights: Startups & Mid-MarketYou don’t have to put down tens of thousands of dollars to start building a competitive intel function.

What is start small?

start small is Let’s with a few recommended affordable and free tools.Topics covered:Learn how to dig through a competitor’s website and identify who they target, how complete their offering is, as well as their strengths and weaknesses..

How does start small Let’s?

Let’s start small with a few recommended affordable and free tools.Topics covered:Learn how to dig through a competitor’s website and identify who they target, how complete their offering is, as well as their strengths and weaknesses.

What is candid user reviews of?

candid user reviews of is All without breaking the bank.Where to find your competitor’s products (the good AND the bad).The power of community.3 Gathering Competitive & Market Insights: EnterpriseYour business is growing, and so is your list of competitors..

How does candid user reviews of breaking?

All without breaking the bank.Where to find candid user reviews of your competitor’s products (the good AND the bad).The power of community.3 Gathering Competitive & Market Insights: EnterpriseYour business is growing, and so is your list of competitors.

What is these tools?

these tools is Invest in to stay on top.Topics covered:Learn how to automatically keep up to date on your competitors’ web presence.Track how often competitors are mentioned by prospects or customers during sales calls.Identify the search keywords that your competitors are bidding on to attract buyers that are in market.4 Understanding Your Audience: An Ongoing MindsetThe art of cataloguing insights and thinking like a Content Marketer.Topics covered:Understand how to think about your audience in the same way that sales and marketing thinks about their prospects and customers.Establish a simple methodology for consistently cataloguing your competitive insights.Learn the three channels that you can start using today to deliver competitive insights to your colleagues.5 Building Battlecards for Sales & Marketing TeamsDeliver what they need to confidently dismiss competitors.Topics covered:Understand the most important thing to include in your battlecards.Learn the tools you can use to build battlecards on any budget.Figure out where to put the battlecards or distribute them when they’re done.6 Competitive Newsletters for Product & the C-SuitePublish newsletters that teams actually look forward to reading.Topics covered:The three main questions to ask yourself when you uncover an insight.How to design your newsletter from top to bottom.Recommended tools to help you write in a way that people like to read.7 Developing a Competitive Strategy through Win/Loss (part 1)How and when to conduct quantitative research through Win/Loss surveys.Topics covered:Learn the “what” and “why” of quantitative research.Recommended tools to help you create surveys.How to write surveys properly and send invites that lead to high response rates.8 Developing a Competitive Strategy through Win/Loss (part 2)How and when to conduct qualitative research through Win/Loss interviews.Topics covered:How to conduct a proper interview without annoying the other party.Avoid commonly-made mistakes that delay program results.How to report on Win / Loss program results (and how to get kudos from your leadership team)9 Organizing a Competitive Marketing CampaignPartner with Marketing & proactively displace competitors.Topics covered:Learn the first steps you need to take when starting an email campaign.Recommended tools to make sure you get the right contact and account data.Understand the questions you need to ask to get inside the head of your ideal customer.10 Pushing “Go” On Your Competitive ProgramHow to put everything that you’ve learned in this course together and crush your competitors.Topics covered:Learn where to start after the conclusion of this course.Understand what makes or breaks most competitive intelligence programs.The key to paving a path to success.Sale Page: https://cxl.com/institute/online-course/competitive-intelligence/Archive: https://archive.ph/wip/p9OufDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page..

How does these tools Invest?

Invest in these tools to stay on top.Topics covered:Learn how to automatically keep up to date on your competitors’ web presence.Track how often competitors are mentioned by prospects or customers during sales calls.Identify the search keywords that your competitors are bidding on to attract buyers that are in market.4 Understanding Your Audience: An Ongoing MindsetThe art of cataloguing insights and thinking like a Content Marketer.Topics covered:Understand how to think about your audience in the same way that sales and marketing thinks about their prospects and customers.Establish a simple methodology for consistently cataloguing your competitive insights.Learn the three channels that you can start using today to deliver competitive insights to your colleagues.5 Building Battlecards for Sales & Marketing TeamsDeliver what they need to confidently dismiss competitors.Topics covered:Understand the most important thing to include in your battlecards.Learn the tools you can use to build battlecards on any budget.Figure out where to put the battlecards or distribute them when they’re done.6 Competitive Newsletters for Product & the C-SuitePublish newsletters that teams actually look forward to reading.Topics covered:The three main questions to ask yourself when you uncover an insight.How to design your newsletter from top to bottom.Recommended tools to help you write in a way that people like to read.7 Developing a Competitive Strategy through Win/Loss (part 1)How and when to conduct quantitative research through Win/Loss surveys.Topics covered:Learn the “what” and “why” of quantitative research.Recommended tools to help you create surveys.How to write surveys properly and send invites that lead to high response rates.8 Developing a Competitive Strategy through Win/Loss (part 2)How and when to conduct qualitative research through Win/Loss interviews.Topics covered:How to conduct a proper interview without annoying the other party.Avoid commonly-made mistakes that delay program results.How to report on Win / Loss program results (and how to get kudos from your leadership team)9 Organizing a Competitive Marketing CampaignPartner with Marketing & proactively displace competitors.Topics covered:Learn the first steps you need to take when starting an email campaign.Recommended tools to make sure you get the right contact and account data.Understand the questions you need to ask to get inside the head of your ideal customer.10 Pushing “Go” On Your Competitive ProgramHow to put everything that you’ve learned in this course together and crush your competitors.Topics covered:Learn where to start after the conclusion of this course.Understand what makes or breaks most competitive intelligence programs.The key to paving a path to success.Sale Page: https://cxl.com/institute/online-course/competitive-intelligence/Archive: https://archive.ph/wip/p9OufDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page.

What is Here,?

Here, is you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.– Since it is a digital copy, our suggestion is to download and save it to your hard drive..

How does Here, can download?

Here, you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.– Since it is a digital copy, our suggestion is to download and save it to your hard drive.

What is the link?

the link is In case is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that..

How does the link is broken?

In case the link is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that.

What is We?

We is will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!.

How does We will update?

We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!

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