Copy Slacker

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SLACKER COPYWRITING COACHREVEALS SECRET WAY TOMAKE FAR MORE SALESBY SPENDING FAR LESS TIMEWRITING YOUR SALES COPY!

“I’ve quickly ‘batted’ out ads that have collectively earned tens of millions of dollars for businesses in hyper-competitive niches, and against more talented copywriters, using my secret ‘Copy Slacker’ method.

“You can use this method in your business, too — with just a short 4-hour training so simple you can learn it in one sitting today, and be using it to make more sales in your business as early as tomorrow!”

Dear Friend,

If you want to as much as double (even triple) the sales your business makes from your ads… while cutting your writing time in half and eliminating all the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.

Here’s the story:

My name is Ben Settle and, about 17 years ago I was a broke, desperate copywriter in so much debt I was almost bankrupt. I barely got paid anything for writing copy. And even when I did get work, I’d stare at a blank screen for days wondering what to say, or how to begin. I’d then spend several weeks raiding my copywriting books and swipe file for inspiration… only to end up more overwhelmed, more confused, and more crippled with “analysis paralysis.”

But you know what the worst part was?

After all that time obsessing and stressing over my copy…

My Ads Would Barely Convert

Or Make ZERO Sales At All!

I was a complete failure at copywriting.

And, things got so dire, I couldn’t even pay the rent or car payment anymore.

Then, call it luck, fate, or even “divine intervention” if you want… but I got a call from an Internet marketer who had read a bunch of my copywriting articles (I was one of those hacks who taught copywriting, but didn’t do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn’t.

Long story short:

Since I was in a hurry and didn’t have time to spend weeks and months writing the copy, I decided to do a little “experiment” to write the ad faster than usual.

It was, in many ways, the opposite of what a lot of gurus were teaching.

And, I didn’t really think it’d work.

But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare… I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was “good enough” to run, and we mailed it.

The result?

That One Just “Good Enough” Sales Letter

Helped Me Pay Off My Car And Other Debts

In A Matter Of Weeks!

But that’s not all:

The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the US, UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.

And I had to wonder:

Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of “one hit wonder” that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.

Get Copy Slacker – Ben Settle, Only Price $89

And guess what?

Not only did I knock that copy out in record time, too, but…

These Other Ads

Made Even More Sales!

After that it was like the floodgates opened.

Writing ads became unbelievably fast & easy with sales pouring in.

My method gave me so much free time, colleagues called me a “slacker.”

And, clients started seeking me out to write their ads. (Instead of me seeking them out.) In many cases, they didn’t even want to see my portfolio. They’d either bought something from one of my ads and wanted to hire me because they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or they had seen a demonstration of how I worked (like the world leader in self defense training Captain Chris Pizzo did). Or they simply saw how I applied this new way of writing copy to other peoples’ ads (like the “founding father” of Internet marketing as we know it Ken McCarthy did).

Anyway, my “slacker friendly” method is based on two things:

Specifically, doing research based on how certain law enforcement agencies “profile” and get inside the heads and psychology of serial killers, terrorists, and other criminal masterminds.

I figured if it works for getting to “know” the bad guys, I could use that same methodology to get inside the heads of my customers so I would know exactly what they‘re thinking, what they want to buy, and what to SAY to sell them. Fact is, when you know “what” to say, it doesn’t matter all that much “how” you say it. Quickly written ads that are just “good enough” (or even downright sloppy) can make you a ton of sales and beat better copywriters (who spend a lot more time writing their copy than you) if you have the right research. And what I did was, I figured out how to get this research fast and use it to write my ads even faster.

What I mean by that is this:

I decided to throw out all the complicated 50+ point copywriting checklists, formulas, and templates all the gurus were pushing. I had no doubt those things worked for them. But all that “noise” just made things more overwhelming for me, and made the whole copywriting process take way too long. So instead, I “reverse engineered” exactly how a few of the world’s top copywriters structure their ads (that none of them seem to teach, for some reason) and broke it down into 5 easy steps even a frustrated and overwhelmed newbie like me could follow.

The result?

A ridiculously simple way to write copy fast — that also makes lots of extra sales.

In fact, some people I have shown it to…

Have Accused My Copywriting Method

Of Being “Too Simple”!

Is that true?

I don’t know, maybe.

What I do know is, my sales letters using this method have collectively (between my clients’ businesses and my own business) since helped make tens of millions of dollars in sales in some of the most competitive niches on the planet (like golf, weight loss, self defense, and biz opp) where I have competed against more talented and harder-working copywriters. Believe it or not, a few world class copywriters are even on record saying I make them jealous (like Ryan Healy, world class copywriter for several major financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has the biggest book of “Who’s Who” Internet marketing guru clients on the web) because I make it look so fast and simple.

Here are a few examples of what I’ve done with this “slacker” copy method:

Anyway, here’s what all this means for you:

Before recently, I’d never before revealed exactly how I do this in detail. The way I see it, there’s more value in keeping secrets than sharing them. And, I simply wasn’t motivated to teach it.

But for the time being, I’ve decided to offer it in a short course called:

Copy Slacker

No, it won’t make you an “A-list” copywriter.

(Even though I’ve gotten testimonials from various A-list copywriters.)

Or even a so-called “world class” copywriter.

And, while I call it “slacker-friendly”, that doesn’t mean you can be lazy. It still takes hard work and some time. It just doesn’t take nearly as much work and time as other methods I’ve seen.

Even so, I believe it can help anyone (both raw newbies and seasoned pros alike) jack up your response… cut your writing time in half… and virtually eliminate all the nagging frustration, stress, and confusion you feel when writing your ads now.

However, this product is very expensive.

And, it does NOT come with a money-back guarantee.

If that gives you acid reflux, then I suggest buying a more “conventional” and/or cheaper copywriting product, book, or course, instead.

(There are certainly plenty to choose from.)

Otherwise, to help you decide, here’s a “sneak preview” of what’s inside:

Why You Should

Treat Your Market

Like Evil Criminal Scumbags!

Let’s take a break to “riff” on this a moment.

If you ask 9 out of 10 copywriters what they want to know for making more sales, they’ll ask you about all the best copywriting tricks, tactics, and techniques.

But, they are asking the wrong questions.

That’s like asking an FBI agent what’s more important — being able to shoot a criminal in the eye from 200 feet away… or knowing how to profile a criminal so they know where that criminal will be, what their next move is, how they think, and the best way to catch them.

I’m not saying to call your customers criminals. But, if you know how to “profile” your customers like lawmen do… so you know everything about your customers psychologically, emotionally, and even physically…

You Can Make Many Extra Sales

Regardless Of How Good

Your “Writing” Is!

You’ll know exactly what they want.

Exactly what to say to them.

And, exactly how to deliver your message in the most “sales friendly” way.

Anyway, that’s one of the things Copy Slacker shows you: How to “profile” your market like this so you know more about them than their own mothers.

Plus, I’ll also show you these other little-known research tips:

How to get Nielsen (the big TV audience research company) to do market research for your sales letters… A “tried and true” way of knowing when you’ve done enough market research… A market research “cheat sheet” (I’ve only previously given to consulting clients who paid me $15,000 a pop) that’ll tell you exactly what words to use in your ads to make your business the maximum amount of sales… The “circling the desk” research trick (used by a copywriter who specializes in writing high ticket products) that lets you do market research twice as fast as it normally takes…

But we’re just getting warmed up.

Here are some more of the invaluable tips inside Copy Slacker:

Get Copy Slacker – Ben Settle, Only Price $89

Designed For People

Who Struggle With Copywriting

And Are In A Hurry!

Speaking of headlines:

Once upon a time, I wrote a “sleepy” looking headline that nobody (including the client) thought would work. But not only did it win, the client used it as his space advertising all over the Internet — including on big news sites (that cost a fortune to advertise on). He simply used the headline verbatim (tweaking maybe a word or two at most) along with an image and a “click here” call to action.

The result?

That ad ran for several years. And, it made the client a pile of extra sales (and they were already a $30+ million per year business).

Anyway, you can see this headline and know exactly what made it “tick” inside Copy Slacker, where I break it down and show you how to apply the psychology of it to any of your headlines.

Plus, you’ll also learn these headline secrets:

Word-for-word the single best kind of headline to use (proven in over a billion dollars worth of testing)… How to “sexy up” a boring headline with just a few extra words… The best kind of headline to use if you’re not sure what to write… A simple “twist” to add more pop to your headlines used by billion dollar merchandising companies… A secret way discovered by professional neurologists for making your headlines almost impossible to ignore… When you don’t even need a headline in your ads (two of history’s most mailed letters didn’t have headlines)… A secret (and free) stash of headlines written by the world’s top copywriters you can study, model, and tweak for your business’s sales copy at will… and more.

But hang on, we’re still not done.

Here are even more copywriting secrets patiently waiting for you inside:

Write Stories That Are So Persuasive

They Can Sell Your Business’s Products

Even When You’re Not Pitching Anything!

True story:

The 1986 movie “Top Gun” (about a Naval pilot training at the “Top Gun” fighter pilot school) was, in many ways, one of history’s most profitable “sales letters.”

And there are two reasons why:

First… after the movie hit the screens, Ray-Ban Aviator sunglasses (the kind Tom Cruise’s character “Maverick” wore) jumped 30%. And secondly… Air Force and Navy recruitment shot through the roof. Frankly, that movie was so good at “selling” the public on joining the Navy, recruitment booths were set up inside theaters it played in!

Hence, the selling POWER of stories.

After all, there was nothing in the movie telling you to go buy Maverick’s brand of sunglasses or to join The Navy. Yet, the story helped “sell” great hordes of people on buying both those things.

And guess what?

Copy Slacker shows 7 ways to write persuasive stories for your business that have been used to generate (literally) billions of dollars in sales in every imaginable market for every kind of product that’s ever existed. In fact, the story-telling methods I use are so powerful (and simple), I was flown in and paid a big fee to teach this to Agora Financial’s copywriters and editorial team.

Let’s keep moving.

Here’s what else you’ll find inside Copy Slacker:

Get Copy Slacker – Ben Settle, Only Price $89

Makes It Hard For Them To Sleep At Night

Until They Buy From You!

Another true story:

Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he wrote an ad for one of their products and said he packed it full of bullets. But, there was one bullet he said created such a flurry of buyers that calls came in for almost a YEAR afterwards to buy the product.

What was the bullet?

The point?

There have been expensive (very expensive) products sold to people who didn’t even know those products existed 5-minutes earlier because of a single bullet buried in an ad that created an itch that just had to be scratched.

And you know what?

I’ve gotten testimonials about my bullets from everyone from one of the Internet’s earliest affiliate marketing “pioneers”… to one of the world leaders in the direct marketing/biz opp industry… to the “founding father” of Internet marketing… to countless others who’ve confessed my bullets alone forced them to buy from my ads.

And you know what else?

Copy Slacker shows you ALL my best bullet tricks, such as:

Where to put your two best bullet points for maximum sales… The “loop effect” bullet point secret that one prominent copywriter once told me put him in a “trance”… How to write bullets that keep people mentally “off balance” and unable to stop reading (even if they want to)… A secret way of using an ordinary home telephone to write bullets dripping with sell… and more

But hang on — that’s still not all.

We’ve got even more copywriting tips found inside, including:

How to use an ordinary copyright notice to instantly banish “writers block”… A quick and accurate way to know with near certainty if your copy will be a hit without running a single test… The best part of an ad (not the headline) to split test right away… The exact best place to address objections in your sales letters… How adding just 1-2 short lines of copy to your sales letter’s first page can make it instantly more persuasive… The trick to making your business’s ads pull more sales by telling people NOT to buy… and much, much more.

Anyway, I could go on and on, but here is the deal:

Copy Slacker is a 4.5 hour long “crash course” (you can learn in one sitting, if you choose) taught via video and MP3 audio. It comes in a small “bare bones” (nothing pretty or fancy, in fact it’s butt ugly) package — consisting of a few DVD’s and a thumb drive with all the files on it for easy loading on to any computer or device. The information is designed to be consumed (and implemented) fast, and can be applied to any kind of sales letters you write for your business — online ads, offline ads, video ads, and even Kindle ads.

It costs a flat $595 (I pay your shipping worldwide) and, again…

There Are No Refunds,

And All Sales Are Final!

Don’t whine to us if you need a guarantee, simply don’t buy it.

Otherwise, here’s how to order it today (while it’s still even on the market):

  1. Click the order button below
  2. Follow the simple instructions
  3. Your course will be shipped to your business as quickly as possible. (NOTE: This is a physical product, NOT digital, there is no online access).

Get Copy Slacker – Ben Settle, Only Price $89

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