Learn to set up and use personalization to get improved conversions across the customer lifecycle. This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.
Purchase Conversionxl – Using Personalization for More Conversions – Guy Yalif courses at here with PRICE $499 $67
This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.
…and so much more.
Course length: 11h
If you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.
“Drive one-to-one customer experiences.”
“Target the right customer with the right message at the right time.“
“Mass marketing is over. It’s all about targeting individuals with specific and tailored message.”
Great. All of these things sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.
Personalization – whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting – isn’t an easy thing to do. But when done right, it’s the highest ROI optimization activity you can perform.
In this course, product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.
Simply put, this online course will teach you practical ways to deliver more results with personalization. You’ll explore different types of personalization and choose the right one for your business. You’ll learn how to integrate personalization with other optimization tactics like A/B testing. Finally, you’ll learn how to measure the results and present them to champion the cause in your company.
Guy Yalif (@gyalif) is Cofounder and CEO of Intellimize which is pioneering predictive personalization to drive better website conversion.
Most recently, Guy was Vice President of Global Marketing at BrightRoll where he led corporate marketing, product marketing, corporate communications, demand generation, content, and field enablement. He was responsible for building the BrightRoll brand and fueling continued growth for the company.
Guy earlier served as Head of Global Product and Vertical Marketing at Twitter where he created the product marketing and industry marketing teams. Before Twitter, Guy spent seven years at Yahoo in product management and marketing organizations serving advertisers large and small in search, display, video, mobile, and web presence.
Previously, Guy led product management and product marketing at Tradeweave, an online marketplace in retail, and spent time at Microsoft and the Boston Consulting Group. Guy graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.
Lesson1
We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions. We’ll help you discern which one is right for you as you encounter different situations.
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Lesson2
In this session, we’ll talk about different approaches to segmenting your customers and what that means for your personalization strategy.
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Lesson3
Where do we start? What experiences should we focus on? Once we have data, where do we focus our next round of energy?
Creative is important for personalization. The words, images, and layouts that change the mobile and desktop web experience are foundational for personalization. How do we practically go about doing this? What workflow is important?
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Lesson4
In this session, we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions. We’ll explore what kind of personalization is possible using these tools. We’ll then talk about where we, as marketers, can add the most value.
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Lesson5
In this session, we’ll dive deeper into personalization approaches with a focus on driving consumer behavior. We’ll walk through example setups with rules-based and predictive personalization.
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Lesson6
In this session, we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers. We’ll address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates. We’ll walk through example setups with rules-based and predictive personalization.
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Lesson7
In this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight. Our goal is to help you, the marketer, be a hero.
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Lesson8
We will tie everything together in this final session. We will talk about practical rules of thumb to consider as you set up personalization in your business. We’ll cover things to watch out for and typical pitfalls.
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Purchase Conversionxl – Using Personalization for More Conversions – Guy Yalif courses at here with PRICE $499 $67
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