Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets

Purchase Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) courses at here with PRICE ~~$50~~ $48

Acumen - Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

Marketing at the Bottom of the Pyramid

Learn how to understand and connect with your customers to promote dignity and choice

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

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