Product Marketing Minidegree – ConversionXL, Daniel J. Murphy

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

After taking the Product Marketing Minidegree, you’ll be able to…

Analyze and champion the voice of the customer to improve your customer experience
Hit your pipeline, adoption, and revenue goals faster with a strong go-to-market strategy and launch execution plan
Craft product messaging that resonates with your buyers’ needs — and measure its impact
Identify growth opportunities to help win market share and wow your CEO
Develop a pricing and packaging strategy that increases revenue and engagement
Successfully drive alignment (and excitement!) across the company — without conflict

and get a Product Marketing Certification by CXL you can show off.

30+ hours of product marketing training

Self-paced videos & study material — designed to make you an elite product marketer

3 cumulative tracks. 16 practitioners. 30+ hours of practical, no-fluff lessons teaching you what the market needs right now.

Learn at a speed that best suits your schedule. Earn a product marketing certification at the end.

1. Intelligence and strategy

Your brand positioning is the secret superpower that, if done correctly, can change the way the world thinks about a problem, a technology, or even an entire market. Effective positioning distinguishes your offerings from the competition and helps customers understand your unique value.

Understand the ‘assembly instructions’ of your buyer, product, the right messaging, and market.

At the end of this track you will be able to execute go-to-market motions with precision and excellence.

2. Functions

Learn how to collect the right market insights to improve and refine all aspects of product marketing, including the product roadmap, connecting with target buyers, pricing, channel programs, promotion, competitive positioning, and sales & marketing alignment.

At the end of this track you will know how to effectively tell your product’s story in your market and how to build a strong go-to-market strategy and execution plan—from goal setting to product naming to effective launch messaging to sales enablement to marketing launch plans—so you can hit your pipeline, adoption, and revenue goals faster.

3. Working with other teams

Learn how to become a high-performing team member. Product marketers cannot operate in silos, they have to be able to collaborate efficiently with the product, sales, customer success and leadership teams.

At the end of this track you will know how to integrate across the business to have the standing required to really drive change inside and outside your company.

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