Ecommerce All Star Training

We identified 6 fundamental aspects of ecommerce that entrepreneurs often struggle with, and recruited an elite ecommerce All-Star to handle each section.

Each All-Star brings a unique skill set on display for 5-12 hours of instruction, complete with in-depth case studies and over the shoulder tutorials.

The course is designed to help both drop shipping beginners and seasoned ecommerce pros create or escalate incredible online businesses.

Master Your Own Ecommerce Journey

To get started in ecommerce, you need to understand the foundational strategies that set you up for success.

This portion of the course focuses on helping new or struggling entrepreneurs get over the hurdles to learn the key lessons about starting an online empire, showing them exactly what steps to take to get a successful, profitable ecom business launched

Start with Nick Peroni and follow along over his shoulder as he strategizes, executes and scales an ecommerce store from scratch!

Strategy + Start Up

Mindset and Strategy
Niche Selection
Shopify Store Setup
Product Research
Product Selection
Product Testing

Customer Acquisition: Facebook Ads

FB Ads Overview
FB Ads Foundation
Campaign Strategy
Ad Set Strategy
Ad Types, Copy and Creative
Audience + Pixel Strategy
Testing Tactics
Scaling Tactics

Google Adwords and Analytics

Google Adwords for Ecom
Scaling Google Adwords
Google Analytics Overview
Customer Segmentation
Analytics for CRO
Store Diagnosis

Scale Your Online Empire

Once you’ve mastered the basics of ecommerce and driven a few sales, the possibilities are endless.

Learn the advanced conversion customer acquisition tactics that have taken our All-Stars beyond dropshipping, and beyond the 7 figure mark into building incredible brands and truly epic ecommerce empires

Influencer Marketing and Instagram

Influencer Marketing
IM Campaign Creation
Finding the Right Influencers
IM Campaign Management
Goal Tracking and Optimization
Instagram for Ecommerce
The Psychology of Influence

Advanced Sales Funnels

How to Raise Your AOV
Advanced Shopify Hacks
Single Product Funnels
Funnel Math
Product Descriptions
Funnel Plumbing
Ecommerce Systems

Customer Retention, and Frequency

Acquisition, Retention, Frequency
FB Ads Brand Validation
FB Ads Testing Audiences
FB Ads Testing Creatives
FB Ads Scaling Math
Manual Bidding
Influencers on Facebook
Audience Segmentation

Nick Peroni

Strategy + Start Up

Topics

Mindset & Strategy

The mindset of a 7-figure Ecommerce Entrepreneur
What is quality dropshipping?
Quality points to focus on
How dropshipping can evolve
How to create your business roadmap
Understanding your AOV (Average Order Value) & LTV (Lifetime Value)
Which geos to focus on
Case Study Store – Nick setup a store just for this course, learn his mindset in this particular niche

Niche Selection

How to do proper product and niche research
Finding a niche and sub niches
Walk through of Market Research Tools to analyze your competitors and markets
How to build a niche community

Shopify Store Setup

In depth step by step how to setup a Shopify Store
Essential Shopify apps, walkthroughs and how-tos
Learn Shopify basic store conversion rate optimization

Product Research and Selection

Product research, apply your learnings on how to search within a niche for profitable product ideas to sell
Resources on how to find great product ideas
Learn how to properly evaluate a product
How to import products to your store using Oberlo
Learn how to create a system for product research
Demos on product research tools

Product testing

Intro to Facebook Ads – how to get started
Different types of audiences
With 3rd party data being removed, understand your audiences
How to use your audiences
Learn the basics of creatives: photo vs video
Video tips and hacks, ad examples
Split testing creatives
Understanding your funnel
Know your ad testing metrics
Facebook ads demo

Ben Malol

Topics

Overview

Understanding and using Facebook as a traffic source
Will Facebook Ads die? (hint: no)

Foundation

Understanding Facebook Business Manager
Understanding the Ads Manager – where you will be creating, running, and managing your campaigns
Targeting/Finding your audience
Optimization and delivery, understanding bid strategy

Campaign

The Facebook Pixel explained
Page Post Enagement: When to use it
Learn Bens PPE Hack
How to run Website Conversion Campaigns
Understand the ecommerce conversion funnel
Learn how to optimize closest to your end goal
Understand the conversion window
Learn the objective of video view ads

Ad Set

Understand targeting, and your ideal targeting size
Scaling and placements
How to Budget with your maximum CPA in mind
Optimizing for purchase

Ad Types Photo vs Video vs Link
Tips on how to write good Ad Copy
Tips on what makes good Ad Creative
Testing structure, when to split test
200k Product case study
Manual Bidding: Manual vs Auto
The Scali

Dimitris Skiadas

Topics

Adwords

Complete Overview on Google Adwords/Search
Walkthrough with examples of Google Adwords
How to write converting ads
How to use google keyword planner
Google search for brand protection – why you need to bid for your brand

Display

Complete Google Display Overview: Targeting, Remarketing, Google Display Planner, Audiences, Display Keywords
Learn how to scale Google Ads

Analytics

Complete Google Analytics Overview: Proper setup and basic terms explained
Learn the 4 Basic Pillars of GA: Audience, Acquisition, Behavior, Conversions with in depth walkthroughs on each section
Learn how to setup goals for conversions, funnel visualization, shopping behavior, checkout behavior
Go in depth to understand who your audiences are and how to see what they are buying
Finding Buyers vs Lookers – understanding the metrics
Improving your bounce rate
Learn the 5 key audience segments to focus on

Mohamed Ali Aguel

Topics

AOV Mindset

AOV is King
Simple AOV Tactics and Tools

Shopify

Store Setup Best Practices
Key Apps for AOV

Click Funnels

Single product Funnels
Shopify CF integration

Funnel Math

Know your numbers

Product Decriptions/ Copywriting for Ads

How to write killer LP copy and product descriptions
Short Form vs Long Form Copy

Customer Service

Responding to Comments

Social Proof

How to collect and use social proof

Funnel Plumbing

CRO Optimization: Find and Fix Funnel Leaks

Systematization

Creating scalable systems
Leveraging tools for scale

Outsourcing

When and What to Outsource

Nick Shackelford

Topics

Acquisition, Retention, and Frequency

Learn how you can make Viral Content
Know how to navigate and understand your Facebook data
Understand how delayed attribution helps scale

Growth and Scale Mindset

What you need to know about Growth and Scale Mindset
What you need to know about Growth and Scale Mindset
Acquisition – the elements that matter
Acqusition – Product testing overview. Learn about launching new products, and launching new but similar products.
Acquisition – creative testing overview. Learn about the creative setup and testing structure.

Scaling Methodologies

Learn when to scale when it matters
Learn Nick’s Scaling Methodologies: Single Offer – Burst Scale, Evergreen Scaling – long term consistent testing

Purchase Frequency and Retention

Increasing your purchase frequency and retention with Facebook
Understand customer lifecycle marketing
7 stages of the lifecycle a consumer goes through
Focus on retention: dig into the data
Walkthrough of how to use Glew
Customer Segmentation Campaigns

Gretta Van Riel

Topics

Campaigns

The four main goals when creating an influencer marketing campaign
Steps involved in creating an influencer marketing campaign: how to make briefing document
Creating a campaign (The Fast Way!)

Influencers

Creating a customer persona
Finding the right influencer for your brand – The 3 R’s Formula: Reach, Relevancy, and Relationship
Audience analysis

Collaboration

Best practices when reaching out to an influencer
Outbound vs Inbound requests
Negotiating deliverables from the influencer side and compensation from the brand side

Optimising for your goals and goal tracking

The three main things to focus on when optimising your brand’s social media profile to achieve influencer marketing success
Key practices to consider once influencer collaboration is live
Ways to leverage influencer marketing assets to maximize results
Key metrics in measuring your campaign’s success

What’s In It For Me?

An X Figure Ecommerce Business

The experts teaching you in this course are not “Gurus”, they own and run their own 6, 7 even 8 figure stores. At the end of this course you will have the foundation, structure and knowledge to build or massively grow your own profitable store.

Get Ecommerce All Star Training – Anonymous , Only Price $197

Facebook Hacks

You’ve seen other stores seemingly make thousands from their campaigns but you struggle to make a sale at all from yours. With the best Facebook experts in the industry right here, learn the exact methodology behind winning copy, design, and strategy to scale and test like never before.

A Legacy

There are plenty of “Gurus” willing to help you create something that’s a flash success, here one month, gone the next. We’re here to help you build a brand that will not only last but allow you be in a position to sell that business in the future if you wish to do so.

A Blueprint

This isn’t one of those things where you’re getting half the picture then you buy the other half later down the line. We’ve worked tirelessly this year to pull together the best of the best in each area to bring you the whole picture, the A to Z, nothing left out, nothing to up-sell and no broad strokes. Everything you need to make this a success is included.

Step-by-step Support

From day one you’ll be invited into a closed group of like minded individuals that are going through the same journey you are. There’s nothing worse than having a question with nowhere to ask it but that won’t be the case here. You’ll also have lifetime access, so when you reach your goals you have the opportunity to pay it forward and help others do the same!

Killer Marketing

You can have the most beautiful store, the best products and the best prices. But if nobody knows you exist then what’s the point? You will learn not only what channels are working best but how to master each of them, from Google to Facebook and Influencers. We have you covered every step of the way.

Funnel Mastery

Something you may not have seen done before is single product funnels. Learn how to create not only a store that sells but funnels to drive traffic to that convert like crazy. The art of cross-selling and up-selling truly is an art and after this you can consider yourself Picasso.

Security

It’s important to know that anything you invest time and resources into is going to pay off, both short and long term. This isn’t a get rich quick scheme and there’s no magic buttons, no “gurus” and no professional teach but can’t do’ers. Embrace the feeling of security in knowing that you’re following the exact path and learning the same unique skills of people who do this all day every day.