Email Alchemy Follow Up Series

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What You’ll Learn

By the time we’re finished, you’ll have an automated email follow-up series that that converts virtual “strangers” into paying customers and raving fans of your brand…automatically and perpetually.

Here’s What We’ll Create Together

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In this workshop, you’ll work with DigitalMarketer Co-Founders, Ryan Deiss and Richard Lindner, to build an email follow-up series that converts new subscribers into raving fans of your brand. Here’s a sample of what you’ll receive…

Fully Customized Indoctrination Series

Just because someone has subscribed to your list, doesn’t mean they recognize your name (or your company’s name) in their inbox or look forward to receiving emails from you…You’ll use our Indoctrination series templates to change that. We’ll also look at real-life examples from companies like Angie’s List, Shinola, and SeaVees to see how well they stack up against your campaign.

Conversion Campaign Tailored to Your Business

Use 3 proven templates to answer the question that every marketer should be asking…

“How do I monetize my subscriber list?”

This is the meat and potatoes of this workshop. This is where we show you how to craft a conversion campaign that moves your new subscribers to the “buy” phase as quickly and seamlessly as possible.

Bolt-On Campaigns For Added Conversions

What do you do if a stubborn subscriber completes the conversion series WITHOUT converting?

You “stack” your series.

Use one of 4 “bolt-on” campaign templates to expand or extend the email series for your original offer or redirect your subscribers to a new offer.

Two Truths & A Lie

“The money is in the list.”

It’s a claim marketers everywhere have been confidently making for the past 20 years, and there was a time when that statement was true.

There was a time when people were elated to receive an email.

There was a time when that cyborg voice saying “you’ve got mail” was music to your ears.

There was a time when we were only 2 or 3 emails per day…and they were almost always from tech-savvy friends and loved ones.

But those days are gone…LONG GONE.

One hundred forty.

The average American receives 140 emails per day. If we still heard “you’ve got mail” every time an email hit our inbox, we would throw our computers out the nearest window by lunchtime.

As Marketers, we have a job to do…

Our job is to stand out in the inbox. In 2018, you need to build a relationship with your subscribers and to figure out what our potential customers are struggling with or what they’re trying to accomplish…

Figure out creative ways to engage with them…

Focus on your audience and what’s important to them…

Try to drive relationships as well as engagement…

To make your subscribers excited to receive an email from you.

So, how do you do that?

You’ll learn exactly how to do that in this brand new workshop with DigitalMarketer Co-Founders (and Email Marketing experts) Ryan Deiss and Richard Lindner.

Workshop Description

“Automate Your Business Growth with Email Follow-up” is our brand new, 1-Day, go at your own pace, online workshop that shows you exactly how to convert your new and email subscribers into high-value buyers and, eventually, repeat customers…

Basically, it’s all about putting money in your bank account (yes please) using advanced automated email marketing tactics to build relationships with your customers and drive sales.

You’ll Walk Away With

Workshop Preview

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The Anatomy of a Powerhouse Automated Email Follow-up Series

In this video, Richard Lindner discusses the importance of a Conversion Email Series and the qualities possessed by every successful conversion series (“successful” being the operative word ?)

Workshop Breakdown

Step 1:

Follow-up Marketing: 101

Learn the core concepts of follow-up marketing by looking at prime examples of email subject lines, the three types of emails every successful business is using, and the two types of email send types you should be utilizing in your own follow-up campaigns

Step 2:

Crafting Your Indoctrination Campaign

We’ll walk you through a 10-step plan for quickly rolling out an email Indoctrination campaign (Welcome Series) that aligns your brand with your new subscriber and makes a strong first impression…

Because that’s exactly what the Indoctrination Series is… it’s your ONE and only shot to make a strong first impression, connect with your new subscriber and stand out in their mind (AND THEIR INBOX).

Step 3:

Crafting Your Conversion Campaign

We take you, step-by-step, through the entire process of building a conversion campaign that overcomes objections and common misconceptions associated with your products. Basically, we show you how to take those new leads and convert them to buyers.

Step 4:

BONUS: Bolt-On Series Stacking

So what happens when a subscriber makes it through the initial campaign without converting?

Use our 4 “Bolt-on” templates to extend your conversion campaign for the original offer OR redirect stubborn subscribers to a new, relevant offer.

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