30×500 Academy – Amy Hoy & Alex Hillman

“What if I launch a product that nobody wants to buy?”

Most of us, when we want to ship a product, we start at the beginning and with the most obvious ingredient: the product.

Because when you can create, the act of creating feels most natural and straightforward.

But it makes it so easy to end up with a product that nobody wants to buy.

And isn’t that every new entrepreneur’s worst nightmare? All that work, and nobody cares.

Failure. Not even dramatic failure — a flop, a fizzle.

A product that nobody wants to buy.

Let’s press pause that horror scenario for a moment and consider the alternative…

What if you knew that your product would launch to happy customers and predictable sales on day one?

If you knew exactly what your customers want, you could simply show them how to get it.

You could stop cringing, “But I’m not an expert…” because you’d know exactly how to help people.

You could stop worrying, “Will anyone want this?” because you’d know they do.

You could stop wondering, “What if they don’t like it?” because you made it just for them.

You could kick your fears to the curb and get shit done.

You could launch your new product to an excited list of people who trust you, who happily pay for things, and who want what you have to offer them.

You might even hear the magic words: “SHUT UP AND TAKE MY MONEY!”

You could make sales your very first day.

You could revel in that magical feeling that only comes when you round-house kick your fears in the face and watch ’em run away, sobbing for mommy.

Plus, earning money by helping people.

Freedom from the hamster wheel of hourly work. The taste of success that comes from a stranger on the internet buying a thing that you made.

Imagine never worrying and wondering “will anybody buy this thing I made?”

What if it was more than possible….what if it was repeatable?

How can you create predictable, repeatable sales?

When you start out by making something – that something being the “product” in your product business – the best you can do is hope that someone will want it enough to whip out their wallets and buy.

Cuz the goal of a business isn’t just to make things.

Alone, as the last person on earth, you could make things.

You can’t sell things unless you have people who want to buy.

Customers.

Customers are the pivotal ingredient in success. The one thing you cannot succeed without.

So, if you want to launch to instant sales, you must start with the customer.

Figure out what they need. And what they want. And what they’re willing to buy — to pay for, to read, to use, to share, to recommend.

Then figure out a way you — yes, you! — can give it to them.

When you learn what your would-be customers need, want, and are willing to buy (read, share, use, recommend), you also learn…

When you start with the customer everything becoms clear and a whole lot easier.

You can redirect the energy you would normally pour into fretting, freaking out, and thrashing into kicking ass.

You can make a plan. Execute that plan. Get shit done. Build your list.

And of course, build a product that your audience needs, wants, and is ready to buy.

And then launch, to sales sales!

Learn and practice focusing on your customer, from the comfort of wherever you are, by joining 30×500.

When you enroll in 30×500, here’s exactly what you’ll do:

The systems, techniques, and processes you’ll learn in 30×500 have been developed over 8+ years and by observing the successes and struggles of 1,000+ students with their launches generating $10+ million in combined student earnings.

If you use the process, the process works.

Yes, process — it’s the least sexy word in the world, but the right process will help you conquer your fears, get you out of your own way, and do the most valuable work of your life .

The 30×500 map will show you where to go, when, and most importantly, how! Instead of flailing around trying random things, you’ll be able to follow a clear path. And, with our active alumni community, you won’t be on that path alone.

You could start shipping to your audience within a day….

When you enroll you get instant access to:

Get on our 2020 waiting list for the earliest chance to enroll

To help us and the 30×500 community provide the maximum support to our new and existing students, we open enrollment to this course in batches throughout the year.

New students are invited to enroll via our waiting list during the months of February, May, August, and November.

Seating is limited, and first come first serve. Put your name and email below to ensure your don’t lose your spot!

Get on the 30×500 Waiting List

30×500 Alumni Success Stories

Syllabus Details: Here’s exactly what you’ll learn…

The entire 30×500 curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. Our video lessons are carefully edited to brief, bite sized chunks (generally between 7 and 15 minutes each) and organized to give you results as fast as the laws of physics allow.

And we’ve ruthlessly cut anything that might stand in your way: you won’t find a lick of hand-wavey theory or rehashed Medium advice in here.

If you put in the work, you can get your little wins from the very first hour. Really!

Here’s how the lessons are are organized, across two parts:

Part 1: Read Their Minds

Your first assignment will be to find your audience and read their minds…stat!

No customer = no product. Customers come first. So in Part 1 of 30×500 Academy, you’ll start building your customer base right away.

Scared you don’t know how? Don’t worry, we’ll show you exactly how, step by step. You’ll jump right into Sales Safari, our battle-tested research technique.

Cuz you’re already surrounded by solid gold market research, it’s just invisible. With Safari you’ll finally learn to see it. You’ll become a quick study at spotting pain points… pain points you can start addressing within the very first hour.

By the end of Part 1: Read Their Minds, here’s what you’ll have done:

Read how Brennan Dunn’s product empire started with a challenge (and a trip to Ireland).

Every 30×500 lessons is designed to get you into action.

You’ll complete guided (and timed) practice exercises, with a practice audience that we’ve assigned you. And then you’ll put it into action on your own audience, without a minute wasted.

We’ll help you see the big picture of how each step connects. How the marketing content you create today will keep working for you, and lead you to launching products you can be confident your audience will pay for.

By the end of Part 1, you’ll be stacking up the little wins left and right. ?

Get psyched, cuz in Part 2 you’ll build on your momentum and go after bigger wins and shipping your product to paying customers.

Part 2: Build the Business

You’re starting to really understand your audience. You’re growing a following. They’re loving your work, and want more. Awesome! Go you!

Now it’s time to Build the Business.

Now you’re gearing up to design a product and ask your audience for money. The stakes are higher. The level of detail needs to be higher, too.

So in the second half of 30×500 you’ll learn to analyze and understand the more complex, nuanced pain in your audience. Sometimes that pain is less obvious, other times it’s downright hidden. You’ll learn to find and use it all. You’ll learn about the words, worldviews and beliefs that repel and attract your people like magnets. You’ll master Safari ne plus ultra.

By the end of Build the Business, you’ll have practiced and be able to:

And every element will be specially tuned to your audience.

What type of product? What will it look and feel like? How will people use it? How should you price it and launch it?

No guessing. It all comes from your Sales Safari data.

And once you experience how the “boring” Sales Safari gives you mind-reading superpowers, you’ll never again revert to “great idea” spray & pray. You’ll never again waste time building something nobody wants.

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