Blue Ocean Practical Introduction Online Course – BlueOceanStrategy

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Blue Ocean Practical Introduction Online Course – BlueOceanStrategy

Are you and your company ready to thrive? Learn HOW with the Blue Ocean Practical Introduction™. An online course designed to help YOU take the reins and set an innovative strategy for your organization that creates new demand for your product or service and scales your business.

Is It Right For You?

AS A C-SUITE EXECUTIVE…

• You struggle to set the right strategy for your organization. You don’t have a clear strategic direction that would differentiate your offerings from the competition and ensure profitable growth.
• As a consequence of the lack of strategic direction, you wrestle with team alignment which leads to high employee turnover and low team morale.
• Hiring and retaining talent is a big issue.

AS A MANAGER…

• You’re stuck in the old way of doing things that don’t add value to the bottom line. It’s very hard to convince others to try new things.
• You need to create a new strategy to launch and deliver services that would get new customers, increase profit margins, but don’t have a clear and systematic process to follow.
• You struggle to get tangible results that would move you up the ladder and create new career opportunities.

AS AN ENTREPRENEUR OR SMALL BUSINESS OWNER…

• You don’t know how to identify and pursue new business opportunities that would differentiate you from your competitors.
• You have difficulty scaling your business and getting new customers for your products or services.
• You have an innovative idea but you don’t know how to validate it.

Imagine If… Instead…

• You could define and implement a strategic direction for your organization that would put everyone in the company on the same page and rally behind your strategy.
• You could transform your company to deliver a differentiated product or service that would clearly distance your organization from the competition.
• You had the reputation of an innovative leader and were widely respected for your strategic thinking.
• You had a roadmap for creating a new market for your product or service.
• You could land that coveted promotion and reach the dream C-suite level based on your business growth results.
• You had the tools to build an innovative strategy that would make your dreams as a successful entrepreneur or business owner come true.

Inside the Course

A self-access online course and workbook that will help you learn and apply the tools, frameworks and process to unlock a blue ocean.

Blue Ocean Practical Introduction™ Online Course

10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.

The course includes:

✔ Blue Ocean Explainer videos

10 videos introducing and covering blue ocean concepts and frameworks.

✔ Key Learning Points

Clear and easy-to-understand summaries of all key learning points for each module.

✔ Blue Ocean Case Studies Videos

A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.

✔ Real-Life Business Scenarios

Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.

✔ Assessment Quizzes

Take a quiz to help you focus on and retain the salient learning points brought out in each case study.

Some of the featured case studies

The Companion Workbook

Your space to apply the knowledge you gained in the online course to your business situation to get you started.

The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.

Take a look inside at a few pages from the workbook.

What You’ll Learn

10 modules to help get your business on the path to new growth.

Module 1

Blue Ocean Creativity

In this module:

• We’ll introduce you to blue ocean creativity, a systematic process of new market creation.
• Find out whether you are on track to a blue ocean or if you are sinking in bloody red ocean.

Module 2

Shifting to a Blue Ocean Perspective

In this module:

• You will learn the fundamental differences between red ocean and blue ocean strategy.
• You will understand how shifting your focus from existing customers and existing industries towards noncustomers and new demand will start you on the path to creating new market space that will make the competition irrelevant.

Module 3

Visualizing Your Strategic Reality

In this module:

• You will learn the concept behind, and the power of, the as-is strategy canvas, one of the key tools of blue ocean strategy.
• It will give you an overview of the current state of play in your target industry and show you in a simple picture the assumptions the industry acts on that you can later overturn and the degree of competitive convergence across existing players.
• You’ll have a baseline to assess new ideas against.

Module 4

Discovering Hidden Pain Points

In this module:

• You’ll focus on the buyer utility map, a blue ocean tool to identify the specific pain points buyers face and identify concrete solutions that remove these blocks to utility.
• You’ll see how the buyer utility map can help you unlock hidden value to create new demand.

Module 5

Looking Beyond Existing Demand

In this module:

• You’ll explore the concept behind the three tiers of noncustomers.
• By understanding the three tiers, you will gain insight into how to identify real opportunities and unlock new demand by identifying both who fall in each tier and the commonalities within and across the tiers.

Modules 6

Reconstructing Market Boundaries – Part I

In this module:

• You’ll learn about the six paths framework, a powerful tool that anyone can apply to reconstruct market boundaries and re-examine the familiar from a new perspective.
• You’ll discover how to distill key insights for creating blue oceans by applying the first two paths of the framework.
• You’ll achieve this by looking across industries (path one) and looking across strategic groups (path two).

Module 7

Reconstructing Market Boundaries – Part II

In this module:

• You’ll learn more about the six paths framework and how to shift your perspective to look across boundaries.
• Here we’ll explore the remaining paths that you can apply to systematically reconstruct market boundaries.

Module 8

Developing Alternative Blue Ocean Moves

In this module:

• You’ll learn how you can simultaneously create a leap in value for buyers while keeping costs low in building your blue ocean move.
• You’ll be introduced to the cornerstone of blue ocean strategy – what we call value innovation.
• To achieve this, we’ll introduce you to two powerful tools – the four actions framework and its companion, the eliminate-reduce-raise-create (ERRC) grid.

Module 9

Communicating Your Blue Ocean Move

In this module:

• You’ll gain insight into successful strategy formulation and execution.
• You’ll learn how to use the to-be strategy canvas to effectively communicate and secure group buy-in during strategy formulation and execution.

Module 10

Make Your Blue Ocean Move

In this module:

• You’ll get a summary of everything you’ve learned on the course.

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