Product Launch Formula 2023 – Jeff Walker

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Launching Your Online Course, Membership, or Coaching Program Has Never Been Simpler or Easier
Since 2005, my students have used Product Launch Formula® to generate over $1 BILLION in sales – and that was BEFORE they had Launchy.ai™!

PLF gives you the strategy that’s launched a thousand businesses, and it now includes Launchy – our custom-made AI tool that will map your entire launch from the ground up (with just a few clicks). And it’s ONLY available to PLF Owners.

Hey, it’s Jeff Walker… and I’ve been helping people launch since 2005, and I’ve never been this excited about what’s in store for our new (and returning) PLF Owners… because my team and I have been hard at work developing the ultimate game-changer: Launchy.ai.

Launchy is our custom in-house generative AI. It will help you map out your entire launch – from avatar to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

It knows Product Launch Formula inside and out… and we’ve trained it specifically to remove the guesswork from building your launch. Whatever step of your launch plan you’re on, all you have to do is open up Launchy and follow the prompts.

That’s right… no more trial and error trying to create the right prompt – Launchy prompts you with the next correct step in the launch process.

Of course, you’ll still need to apply the Product Launch Formula strategy and your human judgment… but this is the biggest jumpstart you will ever see in getting launched.

The best part? You get a full YEAR of access to Launchy when you join Product Launch Formula today.

Keep reading for more details and a demonstration… and I’ll say it again. I can barely contain my excitement for you.

I’ve Probably Walked a Mile (or More) in Your Shoes…

Whether you’re just starting from scratch and dreaming of having an online business, or you’ve already got an existing business that you want to grow, or somehow you’ve found yourself starting over yet again… then I’ve been there. And through hard work, a bit of talent, and more than a little luck… I fought my way through and achieved success at a level that I never could have dreamed of.

And more to the point, I’ve now coached thousands of entrepreneurs to create and grow businesses that have positively changed their lives in every way you could imagine.

So let’s begin…

Product Launch Formula Is The Most Proven And Successful Online Marketing System… And Now with Launchy It’s 10x Easier

Since I published the first version of Product Launch Formula® in 2005, it’s been used by my clients to generate over a BILLION dollars in sales.

Here’s the reason… the biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.

And PLF brings that type of power to our kind of small and micro businesses. It’s been used by tens of thousands of online entrepreneurs from around the world.

But it’s never been a “get rich quick” thing. There’s work involved, and I’ve always been very transparent about that.

But things just got a whole lot easier. Launchy.ai is our custom generative AI that is a tailor-made fit with Product Launch Formula.

In the past, you always had to be a bit of a “jack-of-all-trades” in this business. The strategy – the formula – was always the core required skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video, and a bunch of other marketing skills.

Launchy.ai removes those hurdles.

You don’t have to face the blank page anymore. It’s never been easier to go from idea to launch (and to a successful business) than it is right now.

And in the AI-enabled PLF Coaching Program, I’ll show you how.

So How Does This Actually Work?

So time is tight… I’m not sure when you will read this, but this Masterclass only happens once a year, and our registration is only open for four days. And then, just like a college class, we’ll close registration and get started.

So how does this actually work? How does this coaching program and software actually get you results? What’s involved in the program?

Well first off, this is a full-out coaching program that includes online training, coaching calls, and an amazing community to support you.

I’ve been perfecting this process since 2005… and I now have a team of almost 40 people who help me every step of the way – and we’ve got you covered. We’re going to take you step-by-step through your first launch… and then way beyond.

The proof is overwhelming. Just take a look at our case studies. And all those results were BEFORE they had Launchy.

PLF + Launchy.ai Meet You Where You’re At

First… the training: I’ve broken up the training into individual modules where I walk you through all the steps to create and sequence your launch. There are eight modules in total. It’s set up so we release a module every Monday… and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.

And… if you’re someone who likes to go fast and you’re ready to charge ahead, you can also move through the program faster – each time you complete a module, you can move on to the next one.

The course is designed to meet you where you’re at and get you moving forward as fast as humanly possible.

Now if you’re just starting out… you can be moving forward and getting results before you even finish the course… and then you can come back later for some of the super-advanced stuff when you’re ready for it.

And after the program is over, you still have access to the training… so you’ll be able to go back over the material whenever you want… because you’ll have access to the program for a full year. That means you can go through the training as often as you like… at your own convenience.

Launchy: The “Done for You” Part

I could go on and on about how Launchy.ai™ is the ultimate shortcut to your launch… and how it will create 45 distinct pieces of your launch. But how about if I just show you in this quick video:

NOTE: Launchy.ai is ONLY available for PLF Owners. The only way to gain access is by joining us in the PLF Coaching Program. After you join PLF, you’ll automatically get access to Launchy on (or right around) September 18th.

But I am completely blown away by what we’ve created for you. And I think you’ll be blown away by the results you’ll get.

You’ll Know ALL the Launches

The three primary launches (the Seed Launch, Internal Launch, and JV Launch) will be your bread-and-butter promotions that will grow your business.

But you’ll also have some other launch styles in your business-building quiver…

The Quick Launch is perfect for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.

And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round. As new people come onto your list, they get their own launch… and you continue to make sales throughout the year.

And when you’re ready to go “next level”… the Sparta Launch® is super low-effort and high-return. These are email-based launches that are all about selling very high-priced, small-group workshops or retreats. Sparta Launches are some of the simplest launches – and they’re generally done 100% via email.

And then there are Book Launches – and if you’re an author, then this one is all about how to launch your book. And trust me, if you don’t use a launch for your book… you’re not going to sell many copies.

And that’s just some of what you’ll master in PLF… I’ve only just scratched the surface here. Inside PLF I’ll show you all nine types of launches – and when to use each of them.

It’s Not Just Training… It’s Copy-and-Paste

Here’s the bottom line: we’re going to cover everything you need to know to get launched, and you’re going to come out the other end with a complete launch.

In other words, you’ll have your entire sequence, from the start of Pre-Prelaunch all the way to your Post-Launch follow-up… including the emails you’ll send, the Prelaunch Content you’ll release, the timing – everything.

But that’s not enough. I want to take you beyond just a plan… and right into action.

So you get all the “Done for You” of Launchy.ai… which is absolutely crazy amazing.

Even better… you also get my massive collection of sample copy, that you’re free to model in your launch.

I’m talking about dozens of pieces of email copy, blog copy, videos, and sales letters from real-world launches… both from me and from my students.

This is launch-tested material – it’s proven, it works… and it’s available for you to model and re-purpose.

The bottom line is that you’re going to get an amazing amount of tested material that you can use in your launch.

An ENTIRE YEAR of Coaching Calls!

And then comes the part that takes PLF to an entirely different level… and that’s our Live Coaching Calls. These are Deep Dive calls where my expert coaches get on a call with you and the other PLF Owners… and answer your questions and walk you through the steps.

You’ll get these calls every other week… FOR A FULL YEAR.

This is where you get your strategy nailed. It’s where we keep you from getting stuck. And frankly, this is where we’re at our best – live, unscripted – and answering everything from newbie questions to ultra-advanced stuff.

Again: we’ve been doing this since 2005. We know our stuff. My coaches are experts. We can handle being unscripted and answering whatever you throw our way.

These calls are AWESOME… we have a lot of fun, and we get an amazing amount done on them…

And if you can’t make the calls live… they’re all recorded and available whenever you want them. And we cover so much on these calls that you’re going to want to go back and listen to them again.

We Do Community Better Than Anyone…

Finally, we’ll welcome you into the PLF Alumni Community … this is where you can connect with the PLF Alumni to find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability. Our alumni community is where you can celebrate your victories… and get an encouraging word when you need it.

Here’s the bottom line…

YOU ARE NEVER ALONE.

I’m sure you heard many of the folks in our case studies talk about the incredible support they got from the PLF Community (for example, just go listen to Matt Tommy’s case study).

The community is a big source of pride and joy for me… and it will be an amazing resource for you. There’s just no substitute for having hundreds of people supporting you in your journey… people who have already been down the path that you’re starting on.

We’ll Be Here for You… Next Week, Next Month, Next Decade

One more thing… you’ll have access to the course for a full year – and after that, you can upgrade to the latest version for a very small yearly maintenance fee… there is NO COMMUNITY or training platform with the continuous support and community like PLF…

We have people who have been with us since PLF first launched on October 21st, 2005. Think about that… and then compare it to every other pop-up-guru in your news feed.

Why would people stick on our campus for all these years? Because they get results – and they keep getting them.

What If I Don’t Have a List?

So by now you’re probably thinking that this sounds pretty cool… but we’re just getting started…

I thought about how I could make this offer even better. And I came up with a list of powerful bonuses that will make PLF completely irresistible.

The first bonus is all about your list – about building a list of people who are hungry to buy from you. You’ll get my entire Launching Your List™ course. This course shows you how to build a list… from scratch… and then build your relationship with the people on that list.

And make no mistake – once you build it, the value of your list is literally impossible to calculate – it keeps on making money for you week after week. It might sound cheesy… but having a list is almost like having a license to print money.

This Launching Your List course is worth $997… and you’ll get this entire course for free when you first log into the PLF portal.

One more thing about your list: Launchy.ai is your new best friend in list building… it’s built to work hand-in-hand with Launching Your List… it will help you with your lead magnet, your opt-in landing page, and your email nurture sequence. Those are some of the biggest things that hold people back in building their list – and you’re just minutes away from solving this with Launchy.

What If I Don’t Have A Product?

Your second over-the-top bonus is my Product Creation Code course.

If you don’t have a product yet… this course will teach you how to get one – FAST. Creating knowledge products is easy… and it’s basically free. You almost surely ALREADY have all the tools you need… right on your computer or even your phone.

CRITICAL: having your own product puts you in charge of your business and your results. When you have your own product to offer to your prospects, then you’ve got control of your destiny.

The Product Creation Code course will take the mystery out of creating products… from your first simple product all the way up to high-priced online courses, membership sites, and even live seminars and workshops.

And here’s another spot where you’ll lean on Launchy. It’s almost like having an expert consultant that will generate ideas for products, product names, product outlines, and module outlines. In other words, it eliminates some of the biggest hurdles in getting your product done.

If You Wonder About The Tech Stuff…

Your third bonus is the Tech Stack Quick Start… and this is my team showing you how to get set up with the right technology for your launch. If you’re just starting out and you’re intimidated by the “tech question”… we’ve got you taken care of with this bonus.

And when you combine that with our Low Tech Launch Guide… then we’ve really got you covered. This is the deal – I recently tested a new almost-zero-tech style of launch. We planned and executed the launch in a matter of a few days… which meant we did it in a super “Low Tech” fashion. And it worked… like crazy. If you have any worries about “the tech stuff” in your launch, this style of launch is your new best friend, and this bonus will show you exactly how to do it. This bonus will show you one of your fastest paths to launch…

I Want to Enroll YOU in Your New Future…

So if this feels like an amazing offer… it is.

And if it feels like I’m working hard to enroll you, I am…

I’m trying to enroll you in YOURSELF. I’m trying to enroll you in a vision of a bigger future for yourself… a future with more freedom and security. A future where you can have the income and lifestyle you want… and make the impact that you were meant to make.

So by now, you’re probably wondering how much Product Launch Formula costs.

Well, the reality is that PLF is an investment… an investment in yourself and your future.

It’s about giving you the freedom, security, lifestyle, and income of an online business.

Of course… ALL investments have risks. Except this one. There are a few ways this investment can go for you.

Here’s one scenario: you put Product Launch Formula to work and crush it with your launch… and in that case, you’re probably going to need a calculator to figure out what the return on your investment is.

Of course, there’s a second scenario that could go like this… you just don’t do anything with the material, or you get distracted, or it’s just not your thing. That’s OK… I get it.

In this case, just take advantage of my 14-day guarantee… and just send my team an email and we’ll get you a refund right away. No harm, no hard feelings.

Now I don’t know about you, but after watching the financial markets over the last few years… I sure wish I had some investments with THOSE kinds of options.

So to get started, the investment is just $397 today if you take the payment option.

With the payment option, it’s just $397 today, and then five additional payments of $397… spaced 30 days apart.

Or… you can save $385 and get a really cool extra bonus if you take the invest-in-full option – that’s just $1997 today.

Remember, your investment is covered by my full iron-clad guarantee – you have a full 14 days… from the start of the course this coming Monday… to see if the program is right for you. If you decide that it isn’t, just let us know and we’ll gladly refund your money. No hassles.

So go ahead and click the button below to join me in Product Launch Formula® Coaching Program.

Will It Work For You?

So many people have come through the PLF campus, with crazy diverse circumstances, backgrounds, niches, languages, products, and services…

But they usually fall into a few broad categories…

They might be just starting out from scratch (like I was!)
They could already have a business they want to grow
Maybe they’re a coach or 1-on-1 practitioner
They could be an influencer
Maybe they’re an artist or author
Or they could want to help others launch
Just Starting Out: Launches Are Not Just for the “Big Names”

While you may have seen those big, splashy launches by the big names in your niche, what you probably haven’t noticed is a lot of the “smaller” launches. They might not have been big on social media, but they gave people a start. They put them in business. They launched them into an entirely new lifestyle.

I’m thinking, for instance, of Anne LaFollette. She was nearly 60, working in senior management at a major retailer. One day her boss called her into his office and unceremoniously laid her off. No warning, no reason other than “needing to downsize”.

At her husband’s urging, Anne dove into a long-neglected hobby… art. And she found her way to “surface design”… and she loved it.

Eventually, Anne started teaching surface design online. Then, using Product Launch Formula, she did her first launch. It did $6,450, which was proof that she was on the right path.

Her next launch did $12,589. And then $28,136. And in her first full year online, she did $114,480 in sales. And she didn’t stop there – the business has continued to grow, and it now does around a half million dollars in sales per year.

It’s important to note that Anne started with no experience, no product, no list, no tech knowledge… and she’s now over 60 years old.

Her’s is an extraordinary story… which is why I share it with you. It’s not typical or average, and you can read all the fine print and legal stuff at the bottom of this page.

But here’s what’s important: Anne’s story is one of hundreds of success stories from PLF, and it shows what’s possible. You can see Anne’s full story on the case study page.

Already Have a Business?

So what if you’ve already got an online business… where does a launch fit in?

If this is you (whether your business is thriving or struggling), then PLF is the closest thing to money-in-the-bank that you’ll find.

This is what I mean… you just need to take your current product or offer and relaunch it. To do that, you’ll need to create some type of special offer – the easiest way to do this is by creating an extra bonus or two. Or bundle together a couple of products. Then follow the Sideways Sales Letter® and create an Internal Launch for your list… and you’ll likely have one of the best weeks ever in your business.

And that would be amazing… but it just scratches the surface of what you can do with PLF.

Because every business needs to be launching on the regular. Just think what one or two launches a year – and the big revenue surges – could mean for your bottom line.

And finally… I would be remiss if I didn’t mention the Seed Launch®. Some people make the mistake of thinking this is a strategy for newbies. But really it’s the easiest way to create a proven offer and get paid before you do the work. If you’ve ever struggled with product creation, the Seed Launch is the answer.

From 1-on-1 to a Leveraged Income

Or maybe this is you… you’re a coach or some type of practitioner. You’ve honed your craft, helped your clients and transformed their lives, and witnessed countless breakthroughs in your one-on-one sessions.

But there’s a ceiling. There are only so many hours in a day, and let’s face it: every practitioner reaches a point where they can’t see more clients without sacrificing quality – or sanity.

Enter Product Launch Formula… the perfect marketing to build your income and impact.

With the Seed Launch, you don’t need a fully fleshed-out product or a vast email list. Start with your current client base, get paid upfront, and co-create a product they genuinely need. It’s about leveraging what you already have and turning it into something far more scalable.

And here’s the thing… I know that marketing might not be your jam. I get it. The world of marketing can seem daunting, even a little sleazy. But with PLF, you have a strategy that lets you:

Deliver tremendous value every step of the way.
Create relationships built on trust and respect.
Convert leads into loyal clients without feeling like a pushy salesman.

You can see this in the case studies… be sure to check out the ones with Zach Tolan, Linda Fitch, Jo and Derek Clark, and Vanessa Marin.

Influencers: Finally Own Your Future

If you’re an influencer… you’ve worked hard to build your brand, your audience, and your identity. Every post, every video, every engagement has been a brick in building your following.

Yet that carefully built audience rests on shaky ground – one change to the algorithms and your income can be gone overnight. And we don’t even want to think about all the crazy ways (legitimate or otherwise) people have fallen victim to cancel culture.

Now imagine launching an online course, workshop, or membership site, where your followers don’t just passively consume, but actively engage, co-create, and evolve with you. This isn’t about selling to your followers; it’s about deepening the relationship and adding more value. And it’s about creating income and security for your business.

Of course, no one wants to be ‘that’ influencer – pushing products, sounding salesy, or risking the trust you’ve cultivated. And with PLF, you don’t have to. Instead, you build value, and with the Seed Launch, you collaborate with your audience to create offers that resonate and enhance your bond.

No Starving Artists (or Authors) Here…

When I first released Product Launch Formula, I never thought about artists and authors using the formula…

But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.

As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.

Helping Others Launch…

One of the fastest paths into this business is by helping others launch THEIR offers.

This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.

If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.

And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success… because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.

A PERSONAL NOTE FROM JEFF

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations.

I was a stay-at-home dad, just hoping to make a few extra dollars to help support my family. I couldn’t have guessed that pushing that launch button would be the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I had no special advantages or skills. I just started earlier.

Everyone’s business starts at zero… and that’s where I was.

But I found someone who was ahead of me – a guide. I had to invest to follow that guide… and It was a very big investment for me. But that decision made all the difference. And it paid off far beyond my wildest dreams.

With that investment (and a lot of hard work)… I created a business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So if you’re ready to experience all the freedom, income, and security that an online business can provide for you… if you want to do your best work, help people, and make a positive impact… I invite you to make that same decision I made.

I want to invite you to invest in yourself.

The proof is overwhelming. PLF works. And we have NEVER had a version that would do what this one does. Launchy makes it so much easier.

Join me, join my team, join the entire PLF Community… we’re waiting to welcome you to your new home. It’s going to be amazing.

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