PPC/Media Buying By Mike Colella

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PPC/Media Buying By Mike Colella

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Module 1: Choosing your Market Like a Pro

• The 3 essential affiliate markets (if you want to make real money)
• How to know if your niche market is really working for you
• 4 Adbeat workflow examples. Any one of these methods can be used to find golden opportunities worth 100X your investment.

Module 2: How to Pick a Self-Serve Traffic Source

• How can you tell if a network is right for you? In this video, you’ll learn exactlywhat to look for when advertising on Google, MSN, Adsonar, Pulse360, and Adblade.
• 3 things you must know to avoid getting banned on the Google Display Network

Module 3: Million Dollar Keyword Strategy

• Get the entire keyword strategy behind multiple million dollar campaigns
• Including Mindmaps for easy review (use these templates to build your own campaign)

Module 4: How to use Media Planning Tools to Multiply your Results

• 3 easy ways to use Google Ad Planner to boost revenue for your advertising campaigns
• When to use Quancast.com (and when not to) – Use this simple test to see your sites visibility
• How to build Demographic targeting into your banners for better results

Module 5: Banner Ad Secrets

• How to make image ads work well (and why they’re so tricky to get right)
• What to avoid when creating Flash or Animated GIF ads
• 5 resources to creating the most profitable ads

Module 6: $500K Ad Copy Case Study

• How to write ads that makes $$$ – ad copy examples that work across every market
• How to use our $500K copywriting case study to create your most profitable campaign
• The best (and worst) affiliate markets

Module 7: Scaling on Google Display

• 5 Strategies to Scale on the Google Display Network
• What it takes to “deal” with Google (and win)
• How to buy advertising on credit (scale to big $$$ with none of your own money)

Module 8: Outsourcing – How to Get Stuff Done when you Have NO Skills

• The 3 classes of outsourcing and when it’s appropriate to use them
• How to get websites done, even if you don’t know HTML from PHP
• 7 software tools to save you time, so there’s more left over for yourself
• When to “hire” for Complex Projects
• 5 easy ways to build and maintain a team

NEW! Module 9: Building a Huge List with Display Advertising (with no product of your own)

• The Lead Capture Arbitrage Model
• The #1 offer that is killing it right now using this model
• Email providers (why some commonly recommended services can be the WORST option)
• Maintaining Deliverability (Tricks and Tips that you don’t want to learn the hard way)

NEW! Module 10: Uncovering Markets/Paths that are Making Money (Little Known Tricks)

• What the Adbeat trendline can tell you about profitability
• How to identify highly profitable campaigns, based only on the creative.
• What a competitor’s sales path and email follow up can tell you about profitability

NEW! Module 11: AOL AdDesk Tips and Tricks

• Why AdDesk is very much like Google Display, but without all the BS
• Which targeting options to use, and what others to avoid like the plague.
• How to combine targeting to drop your CPA to rock bottom
• Tips and Tricks from an ex-AdDesk account rep (who now works for me)

Bonus Training 1: Placement Report Analysis with Excel

• How to harness the true power of Adbeat to create profitable campaigns
• A four step-step strategy that ends your fear of excel
• Why more data is good (and sometimes bad)

Bonus Training 2: Ad Optimization + Ad Group Ideas

• Why your Google optimization skills needs work: 4 Tips for Killing it
• Essential Ad Group Tutorial and Resources

Bonus Training 3: Getting started on BuySellAds (for newbies)

• How to use our research on BuySellAd’s to monetize your campaigns
• Why BuySellAd’s is one of the easiest ways to buy inventory
• What to look for in Adbeat when searching for top performing Ad’s
• How Adbeat can lead to other profitable affiliate offers

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