Partner Marketing – ConversionXL, Taylor S. Engstrom

• Understand what partner marketing is, how it differs from influencer marketing and strategic partnerships, and why it is one of the most powerful marketing channels B2B organizations of almost any size can take advantage of.
• Build a partner marketing practice from scratch, beginning with identifying and recruiting marketing partners to running high impact campaigns to delivering large volumes of leads to your sales team each and every month.
• Craft a partner marketing strategy that fits your unique organization with its specific partner-friendly tactics, campaigns, and incentive programs.
• Get an edge on your competitors by learning the right tools, processes and ways to work with your team and get the most out of your partner marketing efforts.

This course is essential for you if…

• You work in (or want to work in) a B2B organization with average deal sizes of $5k or greater
• You want more predictable, quality leads at a fraction of the cost by either leveraging current strategic partners and/or cultivating new win-win relationships
• You’re a marketing manager, account executive, or account management professional looking to utilize all of your skills in a highly creative, highly impactful field that’s changing all the time

This course is NOT for you if…

• You operate best in a highly predictable, highly structured environment. Partner marketing combines the best (and worst) of partner relations, marketing strategy, and sales enablement. It is an absolute must that you are comfortable with uncertainty and are flexible enough to produce results.
• You’re not comfortable being client-facing. Partner marketing involves – well – partners. You must be an excellent communicator by default. Stakeholder management, project planning and external collaboration are all tools of the trade.
• You’ve already executed partner campaigns or work with strategic partners. While this is an intermediate-level course, it provides a lot of context around strategic alliances and the foundations of partner marketing. If you are currently running these programs or are a key stakeholder you may find some of the content redundant.

Your course curriculum