Win Bigly: Persuasion in a World Where Facts Don’t Matter – Scott Adams

Keywords List

a

in

In

the

The

you

to

and

that

of

Summary

• “If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind.

• I’ll fix that for you in this book.” Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog.

• The mainstream media regarded Trump as a novelty and a sideshow.

• But Adams recognized in Trump a level of persuasion you only see once in a generation.

• Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right.

Original Content