Probabilistic Methods for Financial & Marketing Informatics – Richard E.Neapolitan

Keywords List

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Summary

• Description Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems.

• Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems.

• The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

• It shares insights about when and why probabilistic methods can and cannot be used effectively.

• This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information.