Email Marketing Mastery Class & Certification –Ryan Deiss

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Summary

• Email marketing is weird.

• According to Return Path, email is consistently ranked as the "highest ROI marketing activity." But despite that fact, if you ask most marketers and business owners about their email marketing efforts, their responses are typically less enthusiastic...

• "We email our list every now and then...I just don't know what to say."

• "I'm afraid if I email my list, they'll get mad and unsubscribe."

• "I don't like to email my list. What if they think I'm a spammer?"

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