GDPR for Marketers – David Booth

Keywords List

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Summary

• The General Data Protection Regulation (GDPR) is a new privacy-related regulation that becomes active and enforceable in May 2018.

• It is driven by the European Union but has an enormous impact on marketers worldwide.

• In this course, digital analytics expert David Booth explains what the GDPR is, how it impacts marketers, and how organizations can prepare for compliance.

• Learn how the regulation will impact your marketing strategy and initiatives, and the next steps and action items that will better prepare your organization for GDPR.

• Topics include: Define “personal data." Name three data subject rights provided by GDPR.