How Retargeting Works–The Complete Guide To Retargeting Ads! – Isaac Rudansky

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Summary

• What you'll learn Profitably set up, manage and optimize professional retargeting campaignis Use advanced retargeting techniques to stay in front of your most engaged website traffic Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns Deploy your remarketing and retargeting tags through Google Tag Manager Understand what retargeting is and how it works Understand the technology underlying every retargeting and remarketing campaign on the web Choose which website visitors you want to spend money retargeting to, and which ones you don't Understand your website visitors psychologically, and understand where they are in the funnel Plan your retargeting lists and audiences to maximize profit Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager Use Google AdWords to set up and manage your retargeting campaigns Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns How to use affinity audiences and in-market segments to enhance your retargeting campaigns How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists Requirements You must have an internet connection You must have a google account (it's easy and free to set one up) You must be willing to learn new things and apply them in your campaigns as the course progresses You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!) Description Hi, I'm Isaac Rudansky and welcome to my complete remarketing / retargeting course where you're going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

• This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.

• Our clients often ask me, "What is retargeting and how does it work?" Retargeting, which is also referred to as remarketing (they're the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.

• 95% of your website visitors do not convert (or take any revenue-generating action) on their first visit.

• I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit.