They Ask, You Answer – Marcus Sheridan

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Summary

• MASHABLE rated his book the “#1 Marketing Book” to read in 2017 “Marcus Sheridan is a legend in the digital marketing world… [His] strategy is based on two fundamental assumptions: your customers are smart readers who want you to educate them and your best resource for doing so (the internet) is free.” Mashable, 2017 For almost a decade, Marcus Sheridan has been teaching the principles of “They Ask You Answer” to audiences around the globe.

• But before it was a book, the River Pools story (which was the foundation of “They Ask You Answer”) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing.

• In January of 2017, TAYA was published and was an immediate hit, mainly due to its easy-to-apply teachings combined with the fact that it was one of the first content marketing books that was written for sales and leadership teams, and not just marketing departments.

• Today, it remains a key tool for marketers and business owners around the globe looking to truly see how they can become the most trusted voice in their space while obsessing over the way their customers think, act, talk, and search as they move through the buying process.

• What is, They Ask You Answer?