Making Them Believe – Dan Kennedy & Chip Kessler

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Summary

• This is your invitation to travel back in time and learn from the actual marketing literature and sales copy of one of the most outrageous marketers and promoters in American history.

• Discover for yourself how Dr. John Brinkley dominated an entire field of business and captured the nation’s attention — while making people buy.

• • Captivate Prospects, Customers and Patients • Invigorate Your Marketing With High Drama and Magnetic Attraction Power • Lift Your Response Rate To Far, Far Above Ordinary In the first half of the 20th century, Dr. J.R. Brinkley successfully sold goat glands as a cure for erectile dysfunction.

• While he had his detractors, even his harshest critics would be forced to admit Dr. Brinkley was a brilliant marketer.

• His persuasion techniques brought in over 12 million dollars (over 100 million dollars in today’s money.) Introducing something outrageously different … 21 Secrets and Lost Principles of J.R. Brinkley-Style Marketing Incorporate as many of Dr. Brinkley’s 21 secrets and principles and you’ll be more successful as a marketer.