Building Customer Loyalty (2014) – Jill Griffin

Keywords List

customers

to

2014

customer

and

best

your

Customer

loyalty

are

Summary

• Do loyal customers still exist in our wired world?

• Yes, but you have to work to keep them.

• In this course, customer-loyalty expert and best-selling author Jill Griffin outlines a three-step process for understanding who your best customers are and how to keep them loyal.

• First Jill explains why not all customers are equal and why the first step in building customer loyalty is to know who your best customers are.

• She then shares proven customer-retention techniques, using examples from large, successful organizations, and shows how you can learn from your best customers' buying behavior.