Digital Tutors – Understanding the Relationship Between Logo, Identity, and Brand – Eddie Russell

Keywords List

the

and

a

between

Between

relationship

Relationship

Understanding

understanding

will

Summary

• Understanding the relationship between a logo, an identity and branding is critical for a graphic designer.

• While these three are all related, they are in fact very different.

• In this course we will begin to explore this relationship by walking through the creative process for our client, mantra spa.

• After taking a moment to learn the difference between a logo, an identity, and a brand, we will learn about the creation of a creative brief for mantra spa.

• Next, we will continue through the creative process learning about concepts that come up during the sketching and building of a logo in Illustrator.