Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love – Anthony Kennada

Keywords List

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Summary

• "It's like Instagram, but for…"

• There is no such thing as an original idea anymore – right?

• Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology.

• They've created entirely new market categories.

• The challenge is that successfully building new categories requires a perfect storm of luck and timing.