How To Write Long Copy That Makes Money – Doug D’Anna

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Summary

• If you’d like to learn the incredibly simple formula behind my copywriting success, I invite you to view my classic 1992 video… How to Write Long Copy That Makes Money Dear A-list Copywriter, When I wrote The Great Retirement Betrayal 20 years ago, I had no idea that it would become one of Phillips Investment Resources’ most successful direct mail packages ever.

• Frankly, it was my first “real” direct mail package for an A-level client. I was just hoping they’d hire me back.

• And hire me back they did!

• After all, my direct mail package simply crushed their previous two-year control and was unbeatable for three years.

• In the end, more than 25 million pieces were mailed, and my life has never been the same.