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• Most lectures on marketing, sales, and "business" are taught by academics... theorists.
• Theorists have never run a company, never raised money, and never had to explain to their boss why they didn't hit their numbers.
• Once I saw a "social media viral strategy" course that looked promising.
• Before enrolling I researched the instructor... 59 followers on Twitter.
• In this course I'm opening the kimono on everything I know about growth.