The End of Advertising: Why It Had to Die

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Summary

• eBook: 240 pages Language: English ISBN-10: 0399588515 ISBN-13: 978-0399588518 A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

• The ad apocalypse is upon us.

• Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads.

• This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads.

• Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over.