Ed Robinson – How Your Scrappy Startup Can Make Big Sales To Fortune 500s

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Summary

• How Your Scrappy Startup Can Make Big Sales To Fortune 500sOne of the first things I noticed when I looked at Aptimize, Ed Robinson’s year-old company, is a collection of logos from top clients that his company sold to.

• Microsoft and Google stand out right away, but if you check out this page, you’ll see there are others.So I invited him to Mixergy to teach us how he did it.

• What I especially appreciated about Ed is that he didn’t want to just “wing it.” Before he came to Mixergy he emailed me a list of detailed notes on what he wanted to teach and he backed his points with specific examples from his company.

• All the work he put in before the interview means you’ll be able to use more of it after you hear it.About Ed RobinsonEd Robinson is the founder and CEO of Aptimize, the web performance company whose message is this simple: Double your website speed—no code changes, no extra hardware.

• He specializes in designing and bringing to market software that builds business value for developers and IT professionals.Previously, he worked for major technology companies including Microsoft where he designed and helped market Microsoft Visual Studio, Microsoft Content Management Server and Microsoft SharePoint; and also for smaller companies through the start up phase.