Jill Griffin – Building Customer Loyalty

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Summary

• Building Customer LoyaltyDuration: 43m 10sDate: Sep 03, 2014Do loyal customers still exist in our wired world?

• Yes, but you have to work to keep them.

• In this course, customer-loyalty expert and best-selling author Jill Griffin outlines a three-step process for understanding who your best customers are and how to keep them loyal.

• First Jill explains why not all customers are equal and why the first step in building customer loyalty is to know who your best customers are.

• She then shares proven customer-retention techniques, using examples from large, successful organizations, and shows how you can learn from your best customers’ buying behavior.