Lisa Earle McLeod, Elizabeth McLeod – Business Development Foundations: Researching Market and Customer Needs

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Summary

• Business Development Foundations: Researching Market and Customer NeedsBy: Lisa Earle McLeod & Elizabeth McLeodSkill Level: IntermediateDuration: 1h 1mReleased: June 11, 2018Description:Business development is the foundation of economic growth and can jump-start lasting relationships.

• In this course, Lisa Earle McLeod and Elizabeth McLeod discuss fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients.

• This, in turn, can prepare you to demonstrate a compelling value case that helps you connect with customers and close more deals.They begin by reviewing research fundamentals and key insights to consider before you get on the phone with a potential customer or schedule that first in-person meeting.

• They also discuss the landscape of business development and how to leverage internal systems for more successful conversations.

• Lisa and Elizabeth spell out how to speak like a leader, unpack and discuss your competitors’ strengths and weaknesses, avoid common mistakes, and more.Topics include:Unpacking the sales processLeveraging your internal teamUnderstanding your prospect’s customersUnpacking the competitive landscapeOpening your call Handling rejectionAddressing competitorsAvoiding common mistakesContents:Introduction1.