Lendal H Kotschevar, Diane Withrow – Management by Menu, 4th Edition

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Summary

• Management by Menu 4th EditionBy: Lendal H. Kotschevar & Diane WithrowReleased: May 2012Format: Ebook (PDF)Description:Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions.

• This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service.

• Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

• Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience.

• Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material.